The Miracle Worker (United Artists) (1962)

Magazines, Critics Across Country Have Said It—You Spread It: Display Layouts, Quotes on ‘Miracle Worker’ ° ° ° . o> Remind your town that magazines across the country have been raving about “The Miracle Worker with page after page of photos and text. Remind your people that this is the MIRACLE they have read about . . . and now they can see it at your theatre. The magazine montage below is available as a glossy 8 x 10 black and white still, especially trea‘ed so that it can be enlarged without losing its sharpness. Post it as a 40 x 60, outside your thea‘re. Use it also on returns, lobby walls . . . and as cross-plugs in other theatres belonging to your management. THIS IS THE PRIZE-WINNING MIRACLE piay FROM BROADWAY Last ete s Rit cs nowYOU ay SEE the LG worker Order Still MW-EX-1 from National Screen Exchange A TRUE ‘MIRACLE’ — UNANIMOUS PRAISE FROM THE TRADES! “Destined for commercial success. The film instantly grabs and enthralls the audience . . .,-—VARIETY | aranvs TUESDAY THEATRE S “The word ‘beautiful’ best and most fully describes this extraordinary story. Once audiences get to see this picture, only the hopelessly calloused among them can fail to be moved to laughter, hope and tears. “*The Miracle Worker’ is more than an entertainment, it is a genuine experience. Miss Bancroft never falters. It is a great performance. Patty Duke is a marvel. She wrings the heart.”—HOLLYW OOD REPORTER “Word of mouth will grow and grow for this film, which draws emotions up from the toes to dwell in the heart and leave through the eyes. It is not a depressing tale, but, filled with wonderful humor and hope, an uplifting one.”—INDEPENDENT FILM JOURNAL “It is supurb. It has an intense and classic quality which will make it last forever as one of the finest works of art in the history of moton pictures. Patty Duke is absolutely flawless. The picture has an endless playing potential. By no means merely an ‘Art House’ picture. It has a tremendous ‘word-of-mouth’ potential.”—BOXOFFICE “Told with skill and beauty. Outstanding performances. Major boxoffice. A deeply moving film. . . will find a wide audience appeal. It tugs at the heart all along, finally uplifting it.-—FILM DAILY “Exhibitors can confidently recommend ‘The Miracle Worker’ .. . to family audiences everywhere.”—MOTION PICTURE DAILY PAGE 1 O SET AROUND-TOWN PROMOTIONS WITH NATIONAL PAPERBACK BOOK TIE-IN ORs hhimt ey authas of Ths Cobw: seh ole aa] = = ee ~~ a 3 Se J 4 ad oe a PI F S| oe kd Ci MMe CRI MeLiet tig iit MC isls CCM Lert raS i ee RC taser Me Mtr Tete S tors mess Bantam Books has issued a special movie-edition of the original hard cover publication of “The Miracle Worker.” The Bancroft-Duke fight art is on the front cover and on the back are two powerful quotes, with additional strong sell copy (see illustration). Two more impressive quotes are reprinted inside the front cover. This is a great package and can sell tickets for you. Work with your local Bantam dealer to set a strong read-the-book-see-the-movie campaign, including displays in all outlets. Banner delivery trucks with one-sheets and other movie material. Promote copies of the book for prizes in contests and as special giveaways and lobby displays. PAGE TO PICTURE: Here’s an easy and effective display you can set both in stores and in your lobby. Enlarge pages from the book and run ribbons from them to corresponding scene stills. Some examples are: "My brother Jimmie and | used to play with the rats because we didn't have toys..." page 77. Use still MW-22. Or: "One word and | can put the world in your hand. How, how, how do | tell you..." page 104. Use still MW-24. Both of these stills are im the exchange set, and there are many more dramatic lines you can match with other stills in the set. For further information about the book, contact Tim Horan, Bantam Books, Inc., 271 Madison Avenue, New York 16, New York ‘HIP’ MUSIC PROMO ‘POPULARIZES’ PIC Both the Theme from “The Miracle Worker” and the song Anne Bancroft sings in the film have been recorded—on two labels—and the sheet music has been published by United Artists Music. On United Artists Records, June Valli sings "Hush Little Baby" with the drive and feeling that have established her as one of the top pop singers in the country today. The Columbia version features Don Costa (who part-penned the tune) and his Orchestra, with a mixed chorus of children and adults on the very catchy lyrics. Derived from an authentic American folk song, it has the kind of mass appeal which is in vogue today. The Columbia disc, in addition, has the same feeling “The Children’s Marching Song” came up with a few years ago (“Inn of the Sixth Happiness”) and that was a goldmine. So be sur the DJs have both records and movie-info to talk [= about before and after each play. Give the stations contests (p. 11) and use the records, books and guest tickets for prizes. Invite station personnel to screenings. Let them invite a group of listeners to special previews. Set displays in music stores—both point of sale and in windows—and in the record and music departments of large stores. Contact local distributors for the 45 rpm singles on both labels. For sheet music information, contact Eve Sasko, United Artists Music Co., Inc., 729 Seventh Ave., New York 19, New York. Use these excerpts from the rave trade reviews to impress your city. Display them along with the magazine montage; add local and national reviews as they come in. Set ‘Crying Pause’ Promotion Enlarge the box in the ads on page 6 announcing that your theatre will remain dark for a minute after the picture ends. Use with the following stunt: Work with a drug store chain, market or department store to dispense facial tissue to customers. Accompanying copy (together with darkened theatre copy) advises them to TAKE ONE—YOU’LL NEED IT WHEN YOU SEE ‘THE MIRACLE WORKER’ AT THE BIJOU THEATRE. You can work this stunt in your lobby both in advance of playdate and during run. A ‘matron’ dispenses the tissue, wearing an apron upon which the copy is lettered. There is nothing more enticing to a woman than the prospect of crying her way through a film, and no better assurance to a man than the promise that he won't be caught with his handkerchief to his eyes when the lights go up. Other tie-in merchandise can be set out at a special counter in stores. Include non-run mascara, powder, other make-up accessories and handkerchiefs.