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HOW YOU WILL EXPLOIT Here is something brand new in the form of a contest—a novelty that will be sure to interest the sheiks and shebas. This contest is particularly adapted for use in a cooperating newspaper. Use the heading indicated herewith. Order NL'8—Two'Col. Lips Contest (Mat 10c). ARE YOUR LIPS AS KISS ABLE AS THESE LIPS? Ronald Colman’s Kiss Vilma Banky’s Kiss NOTE REGARDING THE ABOVE CONTEST—You can tie in with some local character analyst and get him to analyse the characters of the entrants. Also, if there are artists in your city receptive to the idea, have them aid the contest by giving their descriptions of the most \issable lips, illustrated with sketches. You can also tie in with local cosmetic manufacturers or dealers for window displays and prizes of merchandise. BRAINS VS. BEAUTY Use this sure-fire circulation-getter that was introduced by the Chicago American, with Vilma Banky. Vilma Banky says: “If I had to choose be¬ tween beauty and brains, I should invariably choose brains.” Tie up with a newspaper that will con¬ duct a contest, the problem to be solved being: "Which is the more essential to a woman’s success in love— BEAUTY or BRAINS?” % The best letter of 100 words or less wins, and other letters in corresponding order. Offer a number of prizes to take care of meritorious replies. This contest offers splendid opportunity for the use of many pictures of Vilma Banky. TABLOID STORIES Organize a newspaper contest calling for the snappiest alliterative “Night of Love Story.” Ask for brief stories and cleverness. The following is a sample Tabloid “Night of Love” Story: Canoe. Couple. Cupid. Con¬ gratulations. Car. Church. Choral. Cake. Champagne. Confetti. Contentment. PARKING SIGNS Place special signs near favorite parking places, reading about as follows: DON’T PARK HERE "The Night of Love” is at the (Name of Theatre) PAINTING CONTEST Use cuts of Ronald Colman and of Vilma Banky and scene cuts from “The Night of Love” as the basis of a painting contest. Offer prizes for the most cleverly colored reproductions. TREASURE HUNT There is a treasure chest in “The Night of Love.” It can be reproduced as a nucleus for a treasure hunt, carried out along the lines that have already proven so popular. Clues can be printed in among the ads in a co-operative double-truck ad, and the tie-up is with a newspaper and merchants. fc Page Two