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“THE NIGHT OF LOVE’’ STAGE WEDDING Here is another excellent newspaper contest, one appealing to those who love to solve ethical problems. Employ the cut heading illustrated below, NL'9—Two'Col. Love Prob' lem (Mat 10 cents). The text printed herewith shows how the problem is presented. Try to Win Yourself a Prize! A LOVE PROBLEM CONTEST WHICH ? BY RIGHT o/XONQUEST BY _ RIGHT op LAW- TRUE STORIES Organise a newspaper contest in writing the best true stories of romance, for any real life romance, the characters in which do not need to be named. But the writer of each story is to make himself known to the edu tor, who will only print his or her initials. Limit the stories to 500 words, and pub' lish only the best three as winners of “The v Night of Love” True Romance Contest. “GREAT LOVERS” Offer prises for the best letters submitted on the subject: Who Were the Three Greatest Pairs of Lovers in All History? Announce: Owing to the fact that Ron' aid Colman and Vilma Banky, who appear in “The Night of Love” at the (theatre) next week, are hailed as the greatest pair of lovers on the motion picture screen, the (newspaper) is interested in obtaining read' ers’ opinions as to who are the greatest lovers in real life. Nothing more appropriate than a stage wedding could be done as a special stunt for “The Night of Love.” The cooperation of merchants (see cooperative ad idea on page 14) is enlisted for gifts of house fur' nishing goods, groceries and everything a newly married couple could need, and some prospective bride and groom are lined up for a public wedding on the theatre stage. BRIDAL COUPLES A featured night for “The Night of Love” can be promoted by inviting as guests all the newly married couples of the current week to see the picture. Advance publicity on this is what makes the stunt have value, plus the wordof'mouth comment. WEDDING CAKE Build a huge wedding cake patterned after the one in “The Night of Love.” Have it in the lobby a week or two before your engagement. Have its surface ruled off in perhaps a thousand little squares in light blue pencil, each square numbered. Give every ticket buyer a card upon which he may mark three of the numbers, along with his name and address. Those who have reg' istered a combination of three numbers cor' rectly representing the hiding places in the cake of a penny, a thimble and a gold ring, get those prices; if not, the next nearest. Make the announcement of the winner on the opening night of “The Night of Love.” The objects hidden in the cake represent an old time marriage custom such as indicated in the photoplay. The cake may be made of pasteboard or plaster. Page Three