We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
MAKE A GALA WEEK OF LOBBY AND MARQUEE IDEAS KISS REGISTRY —Note the “Most Kissable Lips” contest on page 2, and adapt this idea. Place an easel in the lobby and have it supporting a large pad of blank paper. On this have the young folks place an imprint of their lips with the use of rouge. Each kiss imprint is to be signed by the person making it. Prises are to be an¬ nounced for the best kiss imprints. Have a copy of the Banky and Colman kiss im¬ prints on a large display sheet as a model in the lobby. Or print them in red from the cut (NL-8) right on each sheet of the paper pad. Have a pretty usher in charge who will start the ball rolling. CANDY KISSES — Distribute candy kisses tagged “A Kiss from The Night of Love’.” Tie up with a manufacturer of candy, he to furnish the kisses, you the dis¬ tribution. CRYPT SET—Build up the lobby in the shape of the subterranean crypt in which the hero of “The Night of Love” rescues the girl. TAPESTRY—An attractive lobby set¬ ting is obtained by painting canvas to repre¬ sent tapestry, of which patterns are to be found among the scene stills. SWORDS — Wall decorations can be made of crossed rapiers and medieval armor suggesting the era of “The Night of Love.” GYPSY MUSICIANS—Use four or five musicians attired as gypsies and playing gypsy stringed instruments as a lobby at¬ traction between shows. MARQUEE CASTLE—Build a striking decoration for the marquee of compo board, or of canvas on frames, to represent a medi¬ eval castle. Use clever lighting effects, as of a solitary gleaming tower window, to sug¬ gest “The Night of Love.” BRAZIERS — A gypsy camp on the marquee, lighted with braziers, makes an unusual attention attracter. BALLYHOOS The gypsy atmosphere is easily adapted to street work. A gypsy bandit may lead a horse about town with a man’s figure strap¬ ped to the animal’s back and covered so that only the feet show. This would represent the Duke’s abduction in “The Night of Love.” A placard could say: This is how my enemy spent his "Night of Love” See what happened at (Name) Theatre All This Week Another stunt of this sort can be done with a gypsy caravan in which a beautifi4l girl may be seen. A placard announces: She was stolen from her bridegroom by Ronald Colman in "The Night of Love” (Name) Theatre USHERS For male ushers, gypsy attire with the cloak and mask, is most suitable. Girl ushers can dress most fetchingly as gypsy maidens with bright skirts and hair bangles. FORTUNE CARDS Get printed cards each bearing a brief “fortune” forecast. Have girls dressed as gypsies distribute these. Have a direct tie- up on each card with your run of “The Night of Love.” Publicize the girls as gypsies of the Montero tribe from the pro¬ duction. DOOR HANGERS This is an idea that has been worked with big results. These cards are attached to store doors after business hours, Saturday night being most favorable. All passers-by stop to take a closer look and see why the store is “closed.” A HUMAN PUN Send out a street man in gypsy costume, or in papier mache armor, on the street, alone or with a girl. His placard reads: I am the (K) Night in "The Night of Love” For the girl have a placard reading: I am the Love of the Knight in "The Night of Love” Page Four