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“THE NIGHT OF LOVE” FESTIVAL OF LOVE SONGS Never before was such an opportunity to conduct a big musical feature week as dur- ing your engagement of “The Night of Love.” Make every night a “Night of Love Songs.” For the week before you open with “The Night of Love,” announce the festival. In- vite your public to submit requests for fav¬ orite love selections, stating that the major¬ ity of request selections will be rendered by your orchestra in the order of their popu¬ larity as shown by the suggestions offered. It will pay to distribute blank request bal¬ lots, and also to announce the programs in detail after the ballots are sifted. Another angle of the Festival of Famous Love Songs is to make a competition of one night’s program. Your orchestra will play a special program, and your audience is challenged to name correctly each selection. This angle lends itself superbly to a radio stunt. The selections are broadcasted with¬ out the titles being announced, and for the first fifty correct answers received by mail, seats to “The Night of Love” are awarded. Also tie in with popular interest by ask¬ ing local amateur composers to submit “Night of Love” songs to be played during the engagement and to be appraised by the audiences. AD CONTEST Another idea somewhat in line with the foregoing is to offer a prize for suggestions for the best ad for “The Night of Love” written by local talent. Do this in advance of your engagement so that you can use the winning ad in your program or in your newspaper space. PRELUDES Colorful preludes of many kinds are in¬ vited by the vivid atmosphere of “The Night of Love.” A good dance number is by a princess and a gypsy. A pantomime stunt can be built up with the addition of the Duke and the jester. A gypsy camp gives scope for solos, duets and choruses. A setting suggesting a regal interior or an al fresco situation, serves for staging a dance of bacchantes like that which the Marion Morgan dancers perform in the photoplay. The maestro drives the dancers through their paces with a lash to wild and fiery music. Behind a translucent curtain the same sort of dance of scantily clad coryphees can be done in silhouette as a big novelty number. An elaborate ducal setting lends itself to court musicians and stately measures. A duet in the ducal bedroom, with an invasion by the bandit gypsy, offers itself as a dramatic song number. THE LOVE MOON This is a presentation idea. In a stage set dimly with hills and castles have a large moon cut out of the background. Have a duo of singers singing a love song behind the moon disk, their silhouettes showing close up. As the song comes to a climax x have the silhouettes meet in a kiss. NOVEL DISPLAY For lobby or window display use, arrange a board with “The Night of Love” still pic¬ tures arranged as above. On each photo¬ graph have a large letter painted so that the display will spell the title of the picture. This is a sure-fire novelty. SINGERS Even a theatre with limited resources can put on a special singer or two for an intro¬ ductory number for “The Night of Love.” For a baritone solo a bandit character can sing appropriately “The Bolero,” or Victor Herbert’s “The Gypsy Love Song.” There are any number of appropriate duets. Page Five