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MAIL AND TEASER IDEAS Utilize this letter for a special mailing list to sell the romance appeal of this production. Dear Sir (or Madam): The spell of Romance thrills every heart. Romance in its most stirring, electrifying form, is coming to the (Name of Theatre) next week in a George Fitzmaurice production appropriately called: ’’The Night of Love” "based on the old custom of the old ’’right of the first night”. That is "but half. The good news becomes doubly interesting when you learn that the hero and heroine are Samuel Goldwyn’s ideal screen lovers: Ronald Colman and Vilma Banky! See Vilma Banky as the beauty of beauties, Ronald Colman as the dashing gypsy bandit who steals her from a Bacchanalian wedding feast just as her marriage knot is to be tied with a burly tyrant. Picture the dramatic turmoil of love, adven¬ ture and conflict that follows in this dazzling, fast stepping, beautiful romance of colorful Spain! Here is romance enough for a lifetime— an indelible memory of a night of throbbing hearts and tremendous passions. Don’t miss ’’The Night of Love” if your love is for Romance. Sincerely, Manager Below is a form of circular letter which suggests a telegram. It follows the style of a wire message, or may be printed on a straight telegram form through a tie-up with one of the companies. You can also use Colman and Banky thumbnail cuts in the “Ears” of the Tell ’Em Gram instead of tabulation. CLASS OF SERVICE DESIRED NIGHT MESSAGE NIGHT LETTER Patrons should mark an X oppo¬ site the class of service desired; OTHERWISE THE MESSAGE WILL BE TRANSMITTED AS A FULL-RATE TELEGRAM Postal Union Teluem gram Received at FRA 2 68 47 EXTRA NITE (YOUR CITY) 12 (NAME ADDRESSEE) (ADDRESS) REMEMBER YOUR DATE FOR FIRST NIGHT OF ’’THE NIGHT OF LOVE” WITH RONALD COLMAN AND VILMA BANKY STOP ITS THE NIGHT OF NIGHTS BASED ON THE RIGHT OF THE FIRST NIGHT (NAME) THEATRE (NAME) MANAGER PROGRAM COPY For these thumbnail cuts order NL'l and NL'2 (Mats 5c each) Ronald Colman! Vilma Banky! Who doesn’t love these famous lovers of the motion picture screen! What a thrill they are bringing to the y (name) theatre next week in their superb new starring vehicle. “THE NIGHT OF LOVE,’’ based on the “right of the first night.” Produced by Samuel Goldwyn! Directed by George Fitzmaurice! A dazzling, beautiful spectacle of hot' blooded love laid in the very hotbed of Romance—colorful Spain! Ronald Colman as a virile, dynamic gypsy bandit! Vilma Banky as the great Heart'ofdove heroine, for whom fiercely passionate lovers clash through a riot of conflict and sword' play! Romance that will sweep you off your feet! A love problem that stirs you to the very fibre! A sumptuous production—Bac' chanal revels—grandeur—everything! Date your real appreciation of the surge of love from that night upon which you see “The Night of Love.” NOVEL THROWAWAY ♦ Print a booklet of several blank pages inside. The “gag” of this booklet is on the outside cover, which is indicated below: WHAT I KNOW ABOUT “THE NIGHT OF LOVE” By A. BACHELOR Page Twelve