The Night of Love (United Artists) (1927)

ON “THE NIGHT OF LOVE” STREET PHOTOS This is a stunt which has been used sue- cessfully and is adaptable to “The Night of Love.” Tie in with a newspaper to photo- graph men and women on the street in groups. The group is then printed. The readers are then asked to identify their hus¬ band or sweetheart, or wife or best girl. Those successfully doing so are rewarded ^Vith a pair of tickets to “The Night of Love.” "DATES” TO KEEP Obtain a box of dates, separate them, and tie to each one a tag. This tag may read: Keep This Date! for "THE NIGHT OF LOVE” with RONALD COLMAN and VILMA BANKY (Name of Theatre) (Date of Show) Distribute these tagged dates about town. MYSTERY CARD Have specially prepared colored envelopes distributed. On these is printed: Use this for “THE NIGHT OF LOVE” This teaser causes the recipients to look inside, where they find a teaser ticket of admission which is really an ad. Or a souvenir such as a sachet powder, a per¬ fume, a sample compact, a key, or a lozenge, each with an ad for the picture. Attractive red - white - and - blue envelopes are recom¬ mended. TEASER ADS THAT WILL GET 100 PER CENT ATTENTION Don’t miss using these most unique teaser ads. Run them ahead of your regular display campaign—also on throwaways and programs. The four sketches can be obtained—all on one mat—by ordering NL-7—Teasers (Mat 10 Cents). LESSONS IN LOVE The Goddess of LOVE LESSON I. Venus is the age-old, ever- young Goddess of Love. Venus presides over, fosters, protects lovers. She—at least the Venus of Milo—functions as the traffic cop of all courtship. That’s how she lost her arms—in the line of duty, shooing rubber¬ necks away from the parking place of Lovers. Throughout the centuries since the Greeks adopted her as the Hot Mamma of all sheiks and shebas, she has smiled upon the "Night of Love.” Good old girl! Lesson II Tomorrow WATCH THIS SPACE LESSONS IN LOVE The Enemy of LOVE LESSON II. The Devil—he is the bozo who puts the kibosh on Love. Satan is the kingpin of those terrible fiends: Jealousy, Deceit, Avarice, Incompatibility, Igno¬ rance, Infidelity, Bashfulness and Treachery. He sends them out in flocks to crab Love—and then chuckles. Sometimes he gets busy him¬ self. See what he did to Faust. For his Sins the Devil shan’t go to Heaven. Not once! Let him singe forever, say we, and never have a Night of Love. Lesson III Tomorrow WATCH THIS SPACE LESSONS IN LOVE The Messenger of LOVE LESSON III. Cupid! He makes the world go ’round—spins it under his brisk feet as he chases hither and yon hunting swarms of wild Lovers. Nothing formal about young Dan Cupid. He twangs his bow and pungs you with his dart. From that moment you’re It! He’s the installment jew¬ eler’s pal and he’s in cahoots with the raw rice trade. ’Rah for Cupid! He’s the happy huntsman for the Night of Love. Having told you about Dan, we’ve told you nearly all. But wait—the big punch—the Night —is coming. Lesson IV Tomorrow WATCH THIS SPACE LESSONS IN LOVE "The Night of LOVE” LESSON IV. Ronald Colman! Vilma Banky! The greatest pair of Lovers on the Screen! They’re the very Crisis, Cli¬ max, Consummation of Love! Oh, goodness no! Not that they’ve married. But—for the red-hot, rip¬ roaring refinement of all ro¬ mantic Love, leave it to them in their cinema roles. Their masterpiece of Love— coming to the (Name of The¬ atre) next (date)—is called, “THE NIGHT OF LOVE” See our Big Ad Tomorrow for the Pulsing Details! Page Thirteen