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ONSON C 0ST*>" tlNG BAKBABA STANWYCK-DAVID NIVEN • THE ode* LOVE .EATEST 1ICHTES. • The Ronson Lighter organization has scheduled a series of full page magazine ads which will fea¬ ture both Barbara Stanwyck and David Niven in “The Other Love.” The ad reproduced here will appear with full picture credits in three of the most popular national magazines . . . LIFE, SAT¬ URDAY EVENING POST and THE NEW YORKER. Besides the magazine ad campaign, Joan Lorring featured in the film, will he heard on Ronson’s coast-to-coast radio show, “20 Questions.” LOCALLY, displays featuring the ad, plus special still TOL-500 can be used for window and counter displays. This still also affords an excellent basis for co-op ads wherever the Ronson is sold. Order Still TOL-500 (right) from your local National Screen Exchange. Add imprint under photograph. * • Millions of magazine readers throughout the nation will see Barbara Stanwyck in a tremendous advertising campaign in twelve of America’s leading publications. In each of the periodicals a full page four color ad (reproduced here) will appear. The following magazines will carry the Max Factor ad: vogue • McCall s • American magazine • true story ® MOTION PICTURE • MOVIE STORY • TRUE CONFESSIONS PHOTOPLAY • RADIO MIRROR • TRUE EXPERIENCES • TRUE ROMANCES • TRUE LOVE AND ROMANCE. LOCALLY, this ad enlarged will serve along with stills of Miss Stanwyck for an attractive beauty shop, drug or depart¬ ment store window or counter display. Page Six