The Other Love (United Artists) (1947)

Record Details:

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LUX AD CAMPAIGN HITS TOP MAGS'. • LUX Soap will be featuring Barbara Stan¬ wyck, star of “The Other Love”, in an ad campaign scheduled for some of the country’s leading magazines. Millions of theatre patrons throughout the country will see this full page ad reproduced at right. The LUX ad will appear in the 13 publica¬ tions listed below: GOOD HOUSEKEEPING TRUE STORY TRUE ROMANCES TRUE EXPERIENCES TRUE LOVE AND ROMANCE PHOTOPLAY RADIO MIRROR COSMOPOLITAN TRUE CONFESSIONS MOVIE STORY MAGAZINE MOTION PICTURE McCALL'S SEVENTEEN LOCALLY, this ad can be reproduced and used for window and counter displays together with stills from your Exchange set. Contact all LUX Soap and Soap Flakes dealers for a local co-op campaign. I in the picture on “cWictoR Record RCA VICTOR SETS CAMPAIGN for other love MUSIC! • RCA Victor has prepared a special selling streamer which features Barbara Stanwyck and Ania Dorfman, noted piano virtuoso, who plays the piano sequences for Miss Stan¬ wyck in “The Other Love.” The streamer, shown above in rough, will be distributed to all RCA dealers throughout the nation. LOCALLY contact all dealers and arrange window displays using the streamer and stills from the exchange set. Present the record featuring the music to your local disc jockeys, and use this musical record for intermission music, and as lobby music during the film’s run. Page Seven