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< Barbara Stanwyck Motion P/cfi Jiow j«« 5'««* sfernor ^H^', •ith . »>*<•!* *>W rf «..<•- ,Url SB y* » s ««g>»w ««dro Ws Beautiful! SafrSAwi «o >er T dominant national advertising for Grantly sunglasses... backs up retailers' 1947 sunglass promotions with the powerful selling appeal of BIG NAME MOVIE STARS! Grantly Sunglasses are “Stylwl for the Stars” . . . and now the Stars themselves are helping build big consumer demand for the sensational 1947 Grantly line! Big color od$ will appear in.. life The Saturday Evening Post ladies Home Journal Modern Screen Motion Picture reaching over 50,000,900 readers just in advance of the big sunglass selling season for 4? alert retailers will time store promotions to cash in on this big advertising-built demand for Grantly sunglasses Foster-Grant Magazine Ads • ^ Spotlight Stanwyck • Foster-Grant, manufacturers of Grantly Sun¬ glasses, will star Barbara Stanwyck in a national ad¬ vertising campaign. “The Other Love” star will appear in the four color ad, reproduced here, which will be seen by millions of readers of: SATURDAY EVENING POST, LADIES HOME JOURNAL, PHOTOPLAY, MOTION PICTURE MAGAZINE and MODERN SCREEN. In addition this prepared mailing piece which is seen below will reach all Foster-Grant outlets throughout the country. LOCALLY, you can combine both the ad and the mailing piece with stills from the film to obtain an attractive window or counter display. Foster-Grant will cooperate with all local promo¬ tions. For local outlets contact: Mr. Jack Kayne Foster-Grant Co. 200 Varick Street New York, N. Y. I*! O' Lipton Tea Promotion Sells Stanwyck In Ads • Lipton Tea has scheduled a large scale advertising program wherein full picture credits will be given “The Other Love” and Barbara Stanwyck. The ad, in four colors, will appear in McCALLS, LADIES HOME JOURNAL, LOOK, BETTER HOMES AND GARDENS and THIS WEEK. The same ad, illustrated here, will appear in black and white in LIFE. LOCALLY, contact all Lipton Tea dealers and suggest window and counter displays of the Lipton packages plus stills from the film and enlargements of the ad. Lipton Tea might also be pro¬ moted for a special “afternoon tea” giveaway in foyer during run. Page Mine