The Private Life of Don Juan (United Artists) (1934)

Playlet and fashion talk as radio help For the help of exhibitors using radio broad¬ casts to exploit this feature, two scripts have been prepared in booklet form and are available FREE at the exchange or Home Office. One is a fifteen-minute playlet, and the other is a five- minute fashion commentary which can be deliv¬ ered by the style critic of a newspaper or radio station, dealing with the Don Juan influence on lady’s modes, and a tip or two for the male. Fashion story or store ad can use this mat illustration The dashing beret and romantic blouse, the former with the flourish of a feather, illustrates the popular influence on fashions by Don Juan. Here’s a mat which can illustrate a fashion story on the women’s pages, leading off with blouse and hat and dealing with any other style phases in the picture. These phases include the olden embroidered posies carried forward to modern trend in fabrics with a profusion of polka-dots, short veils scalloped away from the front of shallow-brim hats with the peak accented and frills edged in con¬ trasting hues for insets. Plenty of big stores, too, can profitably use this mat as an ad layout, drawing the Don Juan conscious populace to a store alert to trends set by the new movies. Song especially named for play A song, “Don Juan,” dedicated to the picture, has been specially composed and ought to be in the hit class, at least as far as music store windows are concerned. It is published and distributed by Irving Berlin, Inc., 799 Seventh Ave¬ nue, New York City. Utilize the mel¬ ody with credits if possible in your ballyhoo or radio spots. Get extra covers of the song sheet and mix them with stills and poster cutouts for windows. FOR THEATRE TIJRNJTILEf , r Radio dealers, with close competition in all the newer and finer models, are energetic advertisers and salesmen. Their windows and ads, frequently linking the names of screen and the air, are logical contacts on almost every picture. Under the caption of great romances, any make or model of radio can get a lead for copy which can hinge on one of the great romanceers of all time, Don Juan. The ad or window display can show the best buy in radio, copy playing up its selling points, with a cutout piece or array of stills, color cards and posters from the picture. Romance intrigues the world—enjoy the lifelike charm of these great romantic features on the air (list a few of the romantic features of stations serving the bulk of your territory) with an RCA Victor. Enjoy the love-making of one of the great¬ est romantic figures in history on the Palace screen next week—“The Private Life of Don Juan,” as lived by Douglas Fairbanks and the six lovely beau¬ ties from “Henry VIII”! Radio tie-up based on big romances Special 40 x 60 display vivid in many colors Balcony stunt to stress agility The 40" x 60" de luxe display on “The Private Life of Don Juan” is a beauty! Silk-screened with a dozen attractive colors. Good for your standard dis¬ play frames on coming and now-playing attractions, for special lobby flashes, hotel lobby stands and truck sides. The price, $1.60 each, F.O.B. New York City, is one impossible to match anywhere for blow-ups even in one tone. Order direct from: UNITED ART SERVICE 39 EAST 20th STREET NEW YORK, N. Y. Remittance with order or C. O. D. Any ballyhoo idea which stresses the agility of Fairbanks, or the number of Don Juan’s heart conquests, is good. A handsome fellow with Fairbanks’ hirsute adornment and pictorial cos¬ tume of Don Juan, can amble about in swash buckling style, chained or roped to from three to a dozen pretty girls in Spanish regalia, the chains or ropes fettered with a number of matboard hearts bearing copy lines and credits. A flat-bed truck or hay-wagon can be built up with slats to resemble a huge crate or basket. Fill it with straw and colored papers. Let a bevy of pretty girls in old Continental aprons and mantillas ride about; load to the brim with beauties. Banner might read: “Just a few of the bevy of pretty girls who fell for Don Juan, in his Private Life, see it next week at the Rivoli. The theatre, with newspaper help perhaps, can advertise and set out to find the “Don Juan” of your territory, some chap who is able and willing to waive damages, to do a human fly act, scaling a certain building to a specially set-up balcony. Play up the hour of the trials, post a prize for the man able to shin up the rope, or climb a rope ladder in the shortest time, to your balcony. A pretty girl can actu¬ ally stand up there with the prize for the first one to do it, or the one making the best time. Good to draw the public gaze, stage it near the theatre or news¬ paper office. Two-Column Mat I\o. 16 — .10; Cut .40 Copyright 1934, United Artists Corporation