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OM^OTOTOWNMgWH EYCHARQETOfEE IT/1 Your Lobby—A Castle! raris endorses FABRIC GLOVES GET ADS LIKE THESE TO BREAK BEFORE OPENING! returns to. prpeious jdwelry The clothes of today are inspired by the fashions of Henry VIII’s time, as you can see by the stills and advertisements shown above. Take this illustration to your local department stores, along with all the stills from the picture which show the styles of the times. They afford a perfect opportunity for both window tieups and advertising in the newspapers. Dresses, gloves, jewelry, etc., of today are perfect matches of the costumes worn in the picture. You can clean up on white space by making this tieup. RESPECTABLE CATHARINE BLONDES• • • BRUNETTES iv REDHEADS... THEY ALE Fr FOR HIM . . . under the a ^ AMBITIOUS ANNE LONDON FILMS present C/icuilm. LAUGHTON YOUTHFUL JANE The T^wate Dfe of H 6 NKY VIII Directed b\ x-'/ coquettish! KATHERYN I Jk- SHREWISH KATHARINE POOR HENRY! Al RELEASED THRU UNITED ARTISTS A king with six queens! Three Kates, two Annes and! a Jane! What a man! What a performance! And what a picture! 11— Three Col. Ad (Mat .15; Cut .60) Free Serialization Six sizzling chapters about HENRY THE VIII and his six wives! Every chapter is illustrated with stills from the production. Order this serialization free of charge from your United Artists Exchange, and get it published at least one week in advance of opening so that the last chapter runs simultaneously with the picture. Your newspaper should go big for this serial, as it is a distinct departure from the ordinary run of melodramatic gangster stories. He’ll thank you for this unusual story. Fashion Advertising Eating Contest For your lobby use the ideas in the above sketch. Be sure that your illustrations get across the fine action in the pic¬ ture. Spot as many of the clever catchlines on the preceding page as possible. See the poster cutouts for ideas on the atmospheric treatment possible in connection with this pic¬ ture, and by all means use the special 40 x 60 on Henry VIII and his six wives. Wrestling Sho w . . The wrestling scene in this picture gives you a great chance to tie up with your local wrest¬ ling show. Arrange to get some bearded mat giant to wrestle as Henry VIII in one of your big wrestling shows. Get out a special window card like the illustration at the left, using such copy as “Jim Londos, world’s greatest wrestler, says, ‘Henry VIII was the greatest wrestler of his time.’ See why in ‘The Private Life of Henry VIII,’ now at the Rivoli Theatre.” There should be a good story for your sports pages in the fact that the late William Mul- doon made a great hit on the stage as the wrestler in “Henry VIII.” WRESTLING SHOW Hold an eating contest sponsored by a local restaurant, and compare the win¬ ner’s capacity with Henry VIII’s gastro¬ nomic feats. Get out a special etiquette card for distribution in restaurants. Here’s an idea on copy: How to eat a chicken without knife or fork: 1— Tear bird to shreds with your hands. 2— Pound with fists to flatten bird. 3— Devour as fast as possible. 4— Throw bones over left shoulder. 5— Finish meal with a few choice burps. Of course Miss Emily Post would not agree, but that’s how Henry VIII eats in “'The Private Life of Henry VIII,” now at the Rivoli Theatre.