The Secret Invasion (United Artists) (1964)

Exploitation ACTION, BATTLE, WAR ATMOSPHERE IN LOBBY LAUNCHES CAMPAIGN! Your front and lobby are the places to sell the daring, the danger, the adventure and the excitement of “The Secret Invasion,” and here are some suggestions: 24-SHEET CUTOUT: This is a beaut and, cut out, it can be used over the marquee or in the inner lobby, suitably surrounded by barbed wire, “booby traps,” a battle sound-effects (Record 5011A. Thomas J. Valentino, 150 W. 46th St., N.Y.C.) can sound off. Interplaying spots will brighten the thing up. CHARACTER-SELLING BOARD: Taken either from the art stills, or blown up from the ads, your electrician can arrange to have these portraits light up one-by-one. “INVASION HIDEOUT”: This can be a simulated cave made up of sandbags, concrete blocks, etc., under camouflage sheets. In it there’s a machine gun, “‘pineapple” hand grenades, rifles, and a short wave radio making constantly with the dots and dashes. Keep it small and call it “Launching point, of THE SECRET INVASION which rocked Europe!” For an added touch there can be a cot or two, open packs of cigarettes, butts, etc., to show that it has been recently occupied by “daring and dangerous men.” For suitable dots-and-dashes if you can’t do better, borrow one of those 33 rpm records used to teach the code, from a ham radio or electronics shop. TEASER PEEPHOLE: Invite lobby shoppers to look into a peep hole to see “What the All-Seeing Eye of the Nazis Did Not See!”’ Peep hole receives the reverse end of a telescope so that it reduces instead of enlarges, and telescope plays on a well-lighted hand-colored blowup of DPART 1, with caption “The Secret In vaders.” ‘Invasion For Merchants A store or shopping center — or for that matter the merchants’ association of the entire community — might go for a “Secret Invasion” conducted along treasure hunt lines. It may be well worth a try and it should pay off for all concerned handsomely. Stunt is put into action by the announcement that there’s a “Secret Invasion” going on in town by five men who will give out price rebate coupons at the stores if they are correctly identified. Men tour the shopping areas, dressed in the garb as seen in the stills, and anybody coming up to them and saying “You are a member of THE SECRET INVASION,” are given the coupons on the spot. Announcements in newspapers, radio, TV, store loudspeaker system and your lobby should be made in advance of stunt. TRAVEL AGENCIES The ancient and beautiful city of Dubrovnik, where “The Secret Invasion” was filmed, is a major tourist attraction of Europe! This can open the way for attractive windows and other promotions in co-operation with tourist bureaus (and don’t forget that many banks are now in the business! ) You may be able to get posters, etc., from these bureaus and they should know where to get more. Tie-in copy: “The Secret Invasion” was filmed in Color by De Luxe in beautiful Yugoslavia. Went iuauslowe NIG ls Sole, ee a ) Let us make all arrangements for you. PAGE 1 O Ad Selling Powerful Action and Drama Lends ltself to Attention-Getting Herald DIBLE WHO LAUNCHED HERE IS AN EASY TO MAKE, He INEXPENSIVE, STRONG SELLING AID It would be hard indeed to find a better locallyprepared herald than you can make yourself with Mat 601, illustrated on the cover of this press book! Layout lends itself particularly well for two colors and your printer will know exactly what to do with the stereotype to make this possible. Costs can be kept down — or eliminated — by selling the back to a co-operating merchant. You can also probably get added mileage out of it by printing a local football or basketball schedule on the reverse side. Above is Mat 601, as adapted to make an exciting herald. Details explained at right. Exciting Newspaper Contest Makes Reading Ads, Publicity Stories A Must! Here’s a one-shot contest — for newspaper or herald a, ld PLAN § fod — which will get ’em to read everything you print on “The Secret Invasion!” Bee gg [} : ea er They'll read it to find out who’s in it because they SE G RET can’t complete the contest unless they know! Contest is easy, and to make judging simple you can award prizes only to the first ten who bring the correct answers to your box office. FIND FORTRESS WEAK SPOTS AND WIN CONTEST PRIZES: The Nazis hold the strategically vital city of Dubrovnik! They have ringed its great fortress with land mines and booby traps! But it is imperative for the Allied cause that these rings be breached! And it’s impossree uEreyaN: aihle to bisaeh Ment (COLOR by DeLUXE] PANAVISION UNITED ARTISTS In the Corman Company’s DeLuxe Color-Pana vision presentation ““The Secret Invasion,” Stewart THE Granger, as an allied officer, accomplishes this by SECRET INVASION granting full pardon to five convicted criminals if they undertake the secret invasion. ROUTE YOU can do it by finding the “weak” spots in the Nazi armored rings! These spots are the names of the five players who portray the attackers in “The Secret Invasion” — and if you ring their names in red correctly you will have found a route for a secret SOLUTION p> invasion formed by three of these names! And, if your solution is among the first ten correct ones to be brought to the boxoffice of the ................ Theatre 08 22. ae , a pair of guest tickets to see the opening performance of United Artists’ “The Secret Invasion” are yours! Remember: First and last names are used! DISPLAY WAR RELICS Work with local organizations for display of battle ribbons, flags, weapons such as flame throwers, bazookas, mine detectors, captured helmets and grenades. NOTE: Display photos of local men in uniform who served The puzzle is illustrated in a reduced in World War II and aim for newspaper cooperation. You might also display any captured Nazi weapons or uniforms, as authentic captured enemy material which had been stored in a Yugoslavian warehouse was : , actually used in the film (see publicity story on is contained on the mat. Page 8). ara oe f This display might also be set up in portable form, N ais ' = Sm ahi so that it can be used effectively in the concession areas SHON’ Serer eRe nOnge of drive-in theatres. size. Actual size is 3 columns (5144 inches) wide. The solution, in which the names appear in the clear sections,