The Struggle (United Artists) (1931)

There’s NATIONAL BIGNESS in this Campaign 'SHE SAVED HIM sa1FROM HIMSELF PERSONALLY DIRECTED UNITED ARTISTS PICTURE The supreme struggle of a man against temptation—and a woman against both! Youth caught in a maelstrom of mad, reckless folly ...A man of steel twisted like a hairpin in the hands of fate... A woman with arms out-stretched to break his fall... battling, grappling, fighting for victory... her only weapon of warfare... FAITH DW Theatre Name 9—2 Col. Ad (Mat, 10c; Cut, 50c) Page Two W. GRIFFITH—a name that signifies the criterion of directorial effort! You & old timers in the film business are familiar with the big ones associated with the name of D. W. Griffith—“Birth of a Nation,” “Orphans of the Storm,” “Way Down East,” “Broken Blossoms”’—right down the line through ‘Abraham Lincoln.” Thundering across the screens of the nation will soon come an epic of human emotions so strong, so powerful, so straight to the public heart that the movie-goers will be swayed to the highest pitch of entertainment enjoyment that they have ever been subject to. “THE STRUGGLE” is the brain-child of Anita Loos and John Emerson, famous hitstory authors. D. W. Griffith has taken their fast-moving narrative, moulded it and under his directorial genius has woven it into a pattern of human lives. You just live through the picture. It is more than just a celluloid drama—it seems like flesh and blood close to your home, to your problems, and in every instance a “Struggle” of a man against temptation and himself! To perfectly mesh with the majestic theme of such a production we have evolved a series of national tie-ups, each a complete local campaign in itself. The representatives of these commercial concerns are eager to join hands with the exhibitor in spreading their advertising propaganda throughout your town and at the same time benefitting your playing engagement. Plunge ahead and link your theatre with the “national bigness” in this campaign. You will reap your reward to the tune of ever-swelling profits! Van Heusen Collar Tie-Up The Phillips Jones Corporation, manufacturers of the famous Van Heusen collars, have planned an elaborate national campaign featuring Hal Skelly. Mr. Skelly has been a Van Heusen collar wearer for many years and in several scenes in! the picture actually wears this product. The first advertising smash is in the nature of 30,000 window streamers which have been prepared by the Phillips Jones Corporation, quantities of which have been shipped to all United Artists Exchanges. These streamers measure 8 x 19 inches. They are printed in two colors and bear adequate space at the bottom for the local theatre imprint. These advertising aids are available at the United Artists Exchange at no cost to you. However, the bulk of the quantity printed are kept on hand in care of Mr. Seymour Phillips of the Phillips Jones Corporation, 1225 Broadway, New York City. Van Heusen Dealers in Every Town For a quick date get your streamers at the United Artists Exchange. However, if you require more than a limited quantity it is advisable that you write direct to Mr. Seymour Phillips at the address mentioned above and he will make certain that you are supplied with the necessary material. The salesmen of the above organization cover practically every city and town in the United States. Their product is known from coast to coast and the thousands of window displays which they can secure with ease are indicative of the valuable cooperation, they will afford you in your own city. Don’t overlook this tie-up! Order your streamers from: Phillips Jones Corporation, 1225 Broadway, New York City, and remember they are supplied to you absolutely free, just waiting for your theatre imprint and play dates. “L START THE DAY WITHOUT A ‘STRUGGLE’ Because | Wear a VAN HEUSEN COLLAR styled with perfect ease and neatness,” says Hal Skelly star of D. W. GRIFFITH'S “THE STRUGGLIY secure a quantity of them at your oe P.S.—If you need these streamers in a hurry, remember you can nearest United Artists Exchange.