The Struggle (United Artists) (1931)

A MAN OF STEEL .»» Who turned to tinsel! Fate blew the breath of folly in his face and sent him reeling, raving on the road to ruination... Until a woman's love reached out and threw him her heart for a life-line... and then...but you must see this vivid document... This new masterpiece from an old master and genius! W, PERSONALLY DIRECTED It's the screen's ultimate achievement UNITED ARTISTS in realism, suspense and story! PICTURE 17—2 Col. Ad (Mat, 10c; Cut, 50c) Teaser Ads The title “THE STRUGGLE” contains powerful ammunition, yet at the same time it has vital teaser significance. As a supplementary ad campaign to your regular large size ads it is advisable to run a special teaser campaign of smaller ads which feature the title, make no mention of the cast or director, but at the same time pique the curiosity of the average newspaper reader. "THE J TRUGGLE” 'S taking place I Cvery home right now. Even Since the theme of “THE STRUGGLE” is one that is ever present in homes, both middle class and wealthy, you have a point of attraction that can make itself felt in these ads. Go right after Mr. Breadwinner. Tell him that here is a picture that will hit right at the core of his own every-day problems—that will paint his neighbors in different colors than vhe hues in which he now recognizes them. Sell your title in advance and when your regular ads smash into the newspapers they will have gained double significance. CATCHLINES He molded steel. ... Fate molded him. ... The folly of youth’s mad fling at pleasure! D. W. Griffith, grand master of them all, directed this seething epic of human emotions! * * * A love brave enough to hold a man and woman together, yet hanging on the flimsy thread of a fading happiness. + * & The ever upward surge of love triumphant over temptations and struggles of our daily existence. & * * His obscured vision saw a demon in the guise of his own child... . Crazed with drink he raised his hand against his own flesh and blood! * & * D. W. Griffith, the master of suspense, creates a climax that leaves you gasping with tense excitement. ... See the soul stirring finish of this vivid masterpiece of direction! * * * The strength of human willpower lifts a courageous woman and her man... lifts them high above the danger of being trampled in the dust of life’s unhappy heartaches. * * * “The Birth of a Nation,” “Way Down East,” “Broken Blossoms”— all milestones building up to a crescendo of success as viewed in D. W. Griffith’s “THE STRUGGLE.” GRIFFITHS GGLt KNOX HATS Feature Hal Skelly AL SKELLY has been a wearer of Knox Hats for many years. Therefore, the Knox Hat Company immediately seized upon “THE STRUGGLE” as a perfect medium for a national tie-up whereby they could publicize Skelly and their product at the same time. Knox Hats are sold in thousands of stores all over the country. They reach the better class of trade and have a reputation for quality that is in keeping with the high standard of D. W. Griffith’s production. They have prepared special photographs of Hal Skelly wearing a Knox Hat. During the New York run of “THE STRUGGLE” windows all over the city burst forth with these photographic enlargements of Skelly bearing big black and white placards mentioning the fact that the picture was now playing ati the Rivoli Theatre. Knox dealers are wide awake merchandisers,—they are eager to cooperate with you and will do everything in their power to assist you during the engagement of the picture at your theatre. Start contacting their dealers at least a week prior to the opening so that you can get a real burst : ATCHES Get in touch with your regional representative of Knox Hats as soon as you have booked the D. W. Griffith is a stickler for accuracy not picture and work with him regarding plans for only in detail but in speed of completion. He times the sequences with a split-second sense of accuracy, that masterly touch of artistry that defines the difference between a near-great production and the tremendous success associated with all D. W. Griffith masterpieces. The Benrus Watch Company of 62 West 47th Street, New York City, are featuring Mr. Griffith in a series of national advertisements with a publicity sweep. A large photograph of Mr. Griffith will be the central portion of their window displays and in addition they have named a special watch after him. of publicity when the picture actually starts its run. Furnish Knox stores with still material if you are not aware of the nearest dealer. Communicate with the Knox Hat Company, 13 Astor Place, New York City. your local campaign. The Benrus Watch Company has a Saturday night broadcast at 7:30 over a chain of radio stations and will devote several talks to the mention of the fact that D. W. Griffith, director of “THE STRUGGLE”, used a Benrus Watch during the filming of the scenes of this picture. The jewelers who handle this high grade line of watches are mostly located in the key showwindow spots of cities throughout the country. Contact your local jeweler and if he is a Benrus Watch merchant he will have this window material available. In the event that he has not already received the Griffith window displays get in touch directly with Mr. S. R. Leon of the Benrus Watch Company, 62 West 47th Street, New York City. GREBE RADIO Throughout “THE STRUGGLE” radio plays a vibrant theme. It is a symbol of happiness and contentment in the family home. An actual Grebe radio was used during the filming of this picture. In several sequences a close-up of the dial is visible which makes it ideal for a national tie-up with this well-known radio concern. The Grebe radio is sold through large department stores all over the country. Arrange with them for window displays of their models along with photographs of scenes from “THE STRUGGLE.” Be sure your theatre imprint appears on the advertising material. There is an entire sequence devoted to Edna Hagan and several other children playing around the Grebe Radio. Get in touch with the Hahn Company, 1440 Broadway, distributors of the Grebe Radio. They have plunged into “THE STRUGGLE” campaign with an enthusiastic spirit of cooperation. They market their product through dealers throughout the United States. Contact your United Artists Exchange for the dealer in your locality or write direct to Mr. Ryan of the Hahn Company, 1440 Broadway, New York City. Page Three