The Struggle (United Artists) (1931)

fn 0 fee Ay rh) .?-. co ee 5? ata ‘| e ee ° 6 0X Sy A ae The part of the little girl, played by Edna Hagan, in the 2 ame es 8 picture is one of the controlling themes of “THE Pr ee STRUGGLE”. Human emotions rise to a terrific pitch EH a ea when Hal Skelly as the father is deluded by visions of f 7 demons and drink-crazed in a moment of insane fear, he strikes his own child. This is a tense climactic scene that hits the highnote of the picture. Also, throughout the entire tength of “THE STRUGGLE” the child plays a dominant role in this outstanding epic of true-to-life entertainment. There is no attempt made to portray a precocious child. This little girl is human. She plays with her dolls. She speaks as a child her age should talk and as a result the sympathies of the audience are with her from start to finish. Here is your chance to start a little girl contest in connection with the run of “THE STRUGGLE” at your theatre. Use stills No. 174 and No. 177 and plant them in your newspaper with the caption: “DOES YOUR LITTLE GIRL RESEMBLE EDNA HAGAN IN ‘THE STRUGGLE’?” e . **°a@ et o's or . eo 2s * o8. ° 0,9 % e e os 3 e oie de Serialization Here is an ideal newspaper feature with 2 a certain publicity value. The authors of pe “THE STRUGGLE” are Anita Loos and »-.: John Emerson. Miss Loos is famous as an * author and among her best known works is * ‘Gentlemen Prefer Blondes.” A _ serializa“ : tion has been written of the Loos-Emerson story and is available free at your United CRIFFITHS Artists Exchange. It has a vibrant, swingPERSONALLY _DIRECTED ing theme that moves in fast fashion and contains 7,500 words. It is split up in five installments, suitable for daily publishing and alongside of each chapter are listed the stills which best fit the plot of that portion of the story. The stills are in your regular sets of 20’s and 30’s. 10—1 Col. Ad Slug (Mat, 5c; Cut, 30c) A MAN OF STEEL and a woman with a heart of gold . Youth triumphant over temptation, adversity and life's bitter r These serializations are a bet that you should not overlook since they can be de veloped into an interesting advance campaign running in your local newspaper a week prior to the engagement of “THE STRUGGLE” at your theatre. You are not selling an ordinary run of story. Here is a dramatic, human theme that strikes right at the heart of the public, and when you remember that the scenario was written by Anita Loos and John Emerson you can be P ier proud of the fact that you have this serializaa rne tion to offer to your newspaper. Remember, 11—1 Col. Ad Slug (Mat, 5c; Cut, 30c) DW. GATE LITT “TH fe TED get your free copy at your nearest United Artists Exchange. UNITED ARTISTS PICTURE 12—1 Col. Ad Slug (Mat, 5c; Cut, 30c) STUNTS that on ¥ LITTLE GIRL Contest Get the parents interested first. The child in your city that most closely resembles the little star of “THE STRUGGLE” should be awarded a suitable prize which you can probably obtain through your local merchant selling children’s clothes or a similar product. In addition, these stills can be featured in the merchant’s window stating that the child that looks like the one in the illustration will be awarded a prize in connection with the contest being run at your theatre and, of course, mentioning the name of the picture. Grown-ups and kids alike will be interested in this contest and the prize should be awarded on the stage of your theatre. Go after your local newspaper on this contest as they are always interested in real circulation builders and there is nothing like the human appeal to develop added readers for their publication. Lion Brand Shirts M. Nirenberg Sons, Inc., of 1140 Broadway, manufacturers of Lion Brand and Nonpareil shirts, have featured a new item called the Hal Skelly shirt. To help their dealers throughout the country adequately display this new line of merchandise they have prepared more than 1,000 large photos measur ing 22 x 28 of Hal Skelly and have mailed out more than 10,000 cards to all dealers. In addition, their representative shirt distributors are tremendous users of white space in the newspapers. They will feature Hal Skelly as the central figure of their window displays, will mention his name in their newspaper ads, and will give you a window showing that will mean plenty of dollars at the box-office for “THE STRUGGLE”. Get in touch with your local haberdasher who undoubtedly carries Lion Brand Shirts since they are the oldest brand in America— established in 1862. However, should you require further details write direct to M. Nirenberg Sons, Inc., 1140 Broadway, New York City, or communicate directly with their regional representatives in the following cities :— Chicago Pittsburgh Cleveland Los Angeles Lincoln Seattle Boston Their thousands of dealers all over the country are eager to work with you as not only will the window displays mention Hal Skelly but the actual brand label stitched into the shirt will carry Skelly’s name also. Page Four lL =