The Struggle (United Artists) (1931)

focus the Spotlight OUR Theatre B. PERSONALLY DIRECTED 15—2 Col. Ad (Mat, 10c; Cut, 50c) Leaders ARTS A MAN OF STEEL CIVIC CAMPAIGN and a woman with a heart of gold. Youth triumphant over temptation, adversity and life's bitter reverses! “THE STRUGGLE” is so artfully a constructed picture that it manages to present both sides of a controversial problem which has received widespread publicity in this country ever since the balmy days of Andrew Volstead. “THE STRUGGLE” is not a hesitant, on-thefence type of picture. It boldly presents the facts with a striking brush of realism. Both sides of the question are painted just as they are—no saccharine attempts at sweetening are visible in this powerful drama of lives as they are affected by the moot question of liquor and its effect. Ministers However, “THE STRUGGLE” is far and away from any type of propaganda picture. D. W. Griffith’s direction is aimed at telling a story in the most inter esting and suspenseful manner. It is a tribute to the art of portraying the American home under the searching glare of the spotlight of truth. You can ~ Qed / proudly invite the ministers of the pulpit to view this production at a preview. You can be sure in advance that their comments will be of a glowing testimonial nature. The pure artistry of the picture, clever handling of the problem, will make them see that here is a film which their flock should view not only because of its realistic appeal but because after all it is chock full of entertainment value. eee Civic Civic leaders will also go for it in a big way because of the fact that here is a man’s regeneration. It shows that no matter how bad a beating a man takes from the world, if he has the proper spirit and the proper incentive he can re turn to his former happy state in life. The theme of a woman’s loyalty and a child’s love for its Daddy has a worldly appeal that will intermesh with the lofty views of civic leaders and editors of newspapers. “Fa Ee Editors If it is feasible and in keeping with the policy of your theatre you should run a special preview inviting representative leading citizens, members of the _ pulpit, and newspaper editors to view “THE STRUGGLE” so that you can launch your opening week on the crest of a wave of enthusiastic praise of a pieture warm with the virtues of drama and strong in the ever-interesting theme 16—2 Col. Ad Slug Door Knob ‘ Mangers of enjoyable entertainment. UNITED ARTISTS PICTURE (Mat, 10c; Cut, 50c) The theme of “THE STRUGGLE” brings in a very comical allusion to the insurance salesman. There are several very humanly pictured sequences in which the insurance company collector comes around for his regular premiums. The major plot of the story also centers around the fact that Hal Skelly takes his $4,000 life insurance policy and turns it in for its cash value, thereby starting himself on the road to downfall. Therefore, as a clever gag we have designed this insurance policy in the shape of a doorknob hanger, with copy that carries out the idea that if you want to “insure” yourself a good stretch of entertainment see DOLL “THE STRUGGLE” now playing at the (local) Theatre. At first glance it looks like an actual facsimile inE IK o | E surance policy. These doorknob hangers should be hung on the handles of autos at parking spaces and in addition should be inserted over the handles of cars as they stop at street corner intersections. As a Many different styles of dolls are seen in the close-ups of the film footage house-to-house front door gag it is also advisable to ha Weeds, CU neva ate dues Rowiavs Bhat ceeple wall dota of “THE STRUGGLE”. Get in touch with your local department store and ally hang on to since they are cleverly designed and specialty shop and arrange for a window display of dolls and feature as a look very much like an actual insurance policy. centerpiece enlargements of stills No. 196, 197 and 200 which show little Edna Hagan taking a photograph of her own doll. You can mount the stills if you prefer to save the expense of making enlargements on compo-board Prices including theatre name and imprint are as sree and center them among other pictures taken from “THE STRUGGLE”. BOO so) on i5 sis tee ace aret ee cee $3.75 per 1,000 : These stills are not included in your regular sets of 20’s and 30’s and See ace giac ee eee eg ee should be ordered by number direct from the Exploitation Department, United 83000 ene nnnnennnnnnnnsnninnsnnnnnnnnnnn 4.50 per 1,000 Artists Pictures Corp., 729—7th Avenue, New York City. They are priced TE sl a i os ae 8 oe ee ers ee $5.50 at 10c each. US 5c hepa een ae cal ces ie ras hs 2 ko Neale $4.00 Order direct from The Economy Novelty & Printing & Company, 239 West 39th Street, New York City. Page Five