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Bae ag Classified Ad Tie-Up
The title “THE STRUGGLE” is an absolute natural for use in connection with classified ad tie-ups. Therefore, various teaser expressions utilizing the words “THE STRUGGLE” can be interspliced among the various want ads listed in the pages of your local newspaper.
A Woman’s Love
... triumphs over man’s bitter foe— temptation!
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For example, a small box of copy could state as follows:—
“For John Smith of Tarrytown avoided a ‘STRUGGLE’. He used the Tarrytown News want ad column and secured a job right off the bat.”
on For Your
“The Acme Paint Company side-stepped
‘THE STRUGGLE’ by using the Tarrytown News want ad column to hire 2 ae B B Y six expert painters for their new
plant.”
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UNITED ARTISTS PICTURE
By using these actual endorsements mentioning names of people in the city and at the same time bringing in the title “THE STRUGGLE”, you have a means of gaining valuable space daily in your newspaper. As a further incentive you might offer guest tickets to people who
To prepare an eye-arresting shadow box for the lobby depends upon your skilfull handling of the unusual posters which have been prepared on this picture. The centered illustration of the woman and child should be lifted right out of your 24-sheet. This is an unusually beautiful drawing with a smokey, ethereal effect which can be used without any retouching. The lower illustration of the pleasuremad crowds is contained in the smaller paper.
The ultimate in screen achievement!
8—1 Col. Ad (Mat., 5c; Cut, 30c) write in telling the actual number of times By combining these two contrasting themes you have established a problem the words “THE STRUGGLE” were used fraught with conflict. Be sure that the shadow box is illustrated either from the on the pages of the want ad columns of sides or from behind so as to beam out in your lobby and catch the unwary eye of that particular paper. the many passersby.
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The rough ad suggestions shown here are made up from cuts and mats contained in your regular set of “STRUGGLE” ads. In other words, you ¢an use an illustration from a 3-column ad and use the head as part of a 1-column advertisement. By clever handling of various illustrations you ean design ads for your own personal use which fit your local exhibitor problem.
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