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Newspaper Publicity Stories for “DOUGLAS FAIRBANKS” IN “THE THIEF OF BAGDAD” Released by United Artists Corporation “The Thief of Bagdad” is Mr. Fairbanks’ most stupendous production. As such this picture is certain to command great interest among newspaper editors everywhere. In this folder are many exploitation suggestions offered in the belief that they will prove of real value to the exhibitor in both the big city and the small town. Some of the sugges¬ tions herein have been used in New York, and Chicago and brought very definite re¬ sults for the box-office. First there is given the cast and synopsis of the story, with proper wording of presentation and proper credits. There are enumerated some of the more or less obvious exploitation stunts, with copy for letter for exhibitor’s mailing list and for school heads so that wo¬ men and children can be interested; special newspaper contest ideas, and other sugges¬ tions that should help. In other folders with this one are reproductions of the lithograph paper, lobby display, win¬ dow cards and slides beautifully colored and specially attractive in design; reproductions of one, two and three column ready-mad2 advertisement cuts for newspaper use; one, two and three column production cuts to be sent to newspapers with publicity matter from the press book—in another folder—and two and three column line drawings of Douglas Fairbanks as Robin Hood. A large assortment of star, fine and coarse screen cuts of Mr. Fairbanks for program or newspaper use will be found at all United Artists exchanges. This material should be studied carefully as the exhibitor plans his publicity, advertising and exploitation campaign. The ready made ad cuts are specially strong in attention at¬ tracting powers and should be used liberally. They will pull strong for the box-office. This is a genuinely BIG picture—Douglas Fairbanks’ BIGGEST picture and if publicized, advertised and exploited in a BIG way cannot help but brirg BIG box-office results.