The Thief (United Artists) (1952)

*k *& *& & & « ® «OAmerican Furniture—Rita Gam “Miss Urban-Suburban” Tie-up! 17 NATIONAL PROMOTIONS . . . Presented here and on page 9 is a tremendous array of national promotions hand-picked to do the best job for you locally . . . singly and collectively! Check this list to help you tie up the town! DRUG STORES: Lustre-Creme e Liberty Watches e ASR Lighters e Fauby Per fume. DEP’T STORES: Almost every tie-up item is sold in leading department stores. MEN’S SHOPS: Aquascutum e@ Van Heusen Shirts e Nevada Clothes. WOMEN’S SHOPS: Sailing Blues Denims e Leisure Life Dusters. APPLIANCE STORES: Meilink Safes e Admiral Radio e Ekotape Recorder e Fedders Air-Conditioners e Minox Camera. FURNITURE STORES: Urban-Suburban e Fed ders Air-Conditioner. KKKKKK AQUASCUTUM COATS Available at shops of merit, including ALBANY, McMANUS & RILEY ALBUQUERQUE, PELLETIERS ALLENTOWN, JUDD’S ASBURY PARK, CHARLES LEVINSOHN ATLANTA, RICH’S INC. ATLANTIC CITY, CHARLES BALTIMORE, CANTERBURY SHOP BEVERLY HILLS, EDDY HARTH BEVERLY HILLS, JERRY ROTHSCHILDS BIRMINGHAM, McCOY TAILORS BOSTON, ZAREH INC. é BROOKLYN, ABRAHAM & STRAUS BUFFALO, KLEINHAN’S BUFFALO, PELLER & MURE CAMBRIDGE, J. AUGUST CO. CHARLESTON, SCHWABE-MAY CHARLOTTE, J. WOOD LTD. CHICAGO, CAPPER & CAPPER CHICAGO, HIGGINS & FRANK CINCINNATI, DUNLAP CLOTHES SHOP CLEVELAND, BUNCE BROTHERS COLORADO SPRINGS, MacNEIL & MOORE COLUMBUS, THE UNION CO. DES MOINES, UTICA CLOTHING CO DETROIT, HIGGINS & FRANK DETROIT, J. L. HUDSON CO. DETROIT, JERRY MORSE DETROIT, SCHOLNICK’S EAST ORANGE, MITTLER LTD. EVANSTON, WALLY REID MENS SHOP GARDEN CITY, L. 1., STREETS MENS SHOP GRAND RAPIDS, A. MAY & SONS GREENWICH, KEPPLE & KEPPLE HANOVER, JAMES CAMPION HARRISBURG, RATCLIFF & SWARTZ HARTFORD, HENRY MILLER HARTFORD, WM. POWERS & CO. HEMPSTEAD, L. I., ABRAHAM & STRAUS HOLLYWOOD, JACK BELL HOUSTON, SAKOWITZ BROS. KALAMAZOO, A. W. JOHNSON CO. KANSAS CITY, WOOLF BROS. LEXINGTON, MEYERS LOS ANGELES, BULLOCK’S LOS ANGELES, MORGAN GREEN LOS ANGELES, J. W. ROBINSON CO LOS ANGELES, PHELPS-TERKEL LOUISVILLE, ROCHE & ROCHE MADISON, MacNEIL & MOORE MEMPHIS, HENRY HALLE & BROS. MILWAUKEE, MacNEIL & MOORE MINNEAPOLIS, HUBERT W. WHITE INC NEW BEDFORD, MARTY SULLIVAN NEW HAVEN, GENTREE LTO. NEW ROCHELLE, BLOOMINGDALE’'S N. Y. C., BLOOMINGDALE'S N. Y. C., LORD & TAYLOR N. Y. C., PEYTON LTD. N.Y. C., WHITEHOUSE & HARDY 54 & 5th N. CONWAY, CARROLL REED SKI SHOP OAKLAND, L. CUNNINGHAM OMAHA, NEBRASKA CLOTHNG CO PASADENA, BULLOCK’S PASADENA, HARRY FITZGERALD INC PEORIA, O'BRIEN JOBST PHILADELPHIA, JACOB REEDS SONS PHILADELPHIA, JOHN WANAMAKER PHOENIX, McDOUGALL & CASSOU PITTSBURGH, KAUFMANN'S PORTLAND, RAY BOLGER CO. PROVIDENCE, HILLHOUSE LTD. RED BANK, HUBER'S ROSLYN HEIGHTS, L. 1., CLYDE SHOP SACRAMENTO, ROBERT WALLACE LTD SAN FRANCISCO, ROBERT KIRK LTD SAN FRANCISCO, SPENCER-ANDREW SANTA MONICA, CAMPBELL’S SCOTTSDALE, CRAIG HOUSE SEATTLE, LITTLER SOUTH BEND, PARKER-WINTERROWD SPOKANE, DAVENPORT SPORT SHOP SPRINGFIELD, HAYNES & CO. ST. JOSEPH, CLIFF W. GEISS INC STAMFORD, CHARLES ROSS SYRACUSE, HOTEL SYRACUSE MENS SHOP Aquascutum of London, England, makers of top-quality men’s rainwear, have prepared 3foot standees for lobby and window displays of Ray Milland wearing a Kingsway coat as shown below in reproduction of ad that ran in national magazines. They are also making available stills of Milland (wearing a Kingsway). Display standee in lobby and in windows, plus stills from the picture. Set tie-up with local Aquascutum outlet (see list at right). Also arrange for tie-in newspaper ad. For standees, in limited quantity, plus stills and any information, write to: TOLEDO, DAMSCHROEDER & BERRY TOPEKA, HANNA'S MENS SHOP UTICA, WEBB’S Aquascutum WASHINGTON, D. C., LEWIS & THOS. SALTZ WELLESLEY, ARA’S Room 333 WILLIAMSTOWN, HOUSE OF WALSH WILMINGTON, JOHN A. CARLSON CO YOUNGSTOWN, ROSENBAUMS Also at better shops in Canada Empire State Bldg. New York, N. Y. Fedders Campaign Fedders, manufacturers of famous air-conditioning units, have set a national promo tion with Ray Milland (and credits for ‘“‘The Thief”) launched with ads in eight top-circulation national magazines. Arrange with local dealer for window displays and tie-in newspaper ads. Page Ten ater es Me Sad ne AMERICAN FURNITURE of Martinsville, Va. The American Furniture Co. of Martinsville, Va., has named Rita Gam “Miss Urban-Suburban” as the keynote of a nationwide campaign. Point-of-sale material provided by the manufacturer includes window cards and counter cards as shown here. In addition to this valuable store promotion, arrange for a local search for a “Miss Urban-Suburban.” HOW TO PICK “MISS URBAN-SUBURBAN”: 1. Store and theatre announce search for prettiest new bride in town with the best idea on home furnishing. 2. Entrants are invited to send in photos of themselves, plus one idea on home decorating. 3. Judges select winner on basis of both factors; name the winner “Miss Urban-Suburban.”’ 4. Prizes might include an “Urban-Suburban” set provided by dealer plus other home furnishings promoted locally. 5. Newspaper and TV “home decorator” departments should be utilized for follow-up publicity. VAN HEUSEN SHIRTS In addition to this full page ad ine CURE say aD Heusen Shirts have prepared blow-ups, ad mats, counter cards and radio copy starring Ray Milland as “The Thief.” DO THIS! Arrange for complete window displays keyed to Ray Milland including the material provided by Van Heusen, plus stills and lobby cards. Also promote shirts for contest prizes where needed! LIBERTY WATCHES This? dex 4 counter display starring Rita Gam and featuring the actual watches, is on display in 100.000 drug stores, cigar shops, jewelery stores and variety stores. Add playdate snipe where pos acct in seas Se hamaannaconiciioncer MATS FO ASR LIGHTERS ASR Ascot Lighters have prepared counter cards featuring this still of Rita Gam with full credits for “The Thief.” Cards are on display in thousands of stores. Add playdate credits to cards where pos Still “TT-X4” from National Screen sible. HUDSON OPTICAL Rita Gam appears in ads wearing Hudson Optical Frames in more than half dozen leading optical trade publications. Use this ad as basis for optometrist window displays and newspaper ads. “SAILING BLUES” DENIMS The manufacturers of “Sailing Blues” Denims are providing these 11 x 14 counter cards starring Rita Gam to their thousands of outlets, including leading department stores. Retailers may go for newspaper ads, too! For the name of local outlet, write to: Mrs. Thelma Mills, Straus, Royer & Strass, 32nd St. and Elm Ave., Baltimore, Md. “LEISURE LIFE” DUSTERS The Worth Gold Corp., designers and manufacturers of “Leisure Life” Dusters, scheduled this full page ad in November’s Glamour Magazine as the kick-off for a national campaign starring Rita Gam. Contact local women’s shops and department stores where “Leisure Life” is sold for window displays, newspaper ads and floor displays. Also arrange for “Leisure Life’ Dusters to be provided as prizes in local contests. FAUBY’S PERFUME SAMPLES Most of the nation’s leading department stores will feature window display cards based on this still of Rita Gam and Fauby’s Kis Royale Perfume, manufactured by Corday. This same still as a mat, with story, has been serviced to over 1100 newspapers. Still ““TT-X1” From National Screen FREE SAMPLES! A limited supply of free samples for distribution in lobby is available. Write now for your supply, naming local cooperating department store, to: Corday, Inc., 730 Fifth Avenue, New York 19, N. Y. Rita Ganuonanento Clothes Clinton Swan suits for men, sold under the name of Nevada Clothes, have prepared a local campaign keyed to the line: “I’ve got an eye for a guy in Nevada Clothes” and featuring Rita Gam art. An ad in Esquire, 2-color counter cards, ad mats and hang tags on every garment comprise the campaign. Check local outlets for major display of Rita Gam stills in window and on floor.