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ADVERTISING
THE NEWSPAPER CAMPAIGN!
The stars, ‘the kiss’ and the bank robbery are the film's key selling elements—excitingly developed into a series of three ads which should be presented in newspapers in an exact sequence.
First ad in the series (two days before opening) shows the kiss.
Second ad in the sequence (day before opening) develops the kiss art further and adds a line of copy: "They're playing cops and robbers".
Third ad (for opening day) introduces the entire cast and reprises the kiss—adding | intriguing story copy. The Mirisch Corporation Presents
Steve McQueen Faye Dunaway,.
We urge all exhibitors to plan their campaigns in newspapers as suggested above,
. A Norman Jewison Film the three ads running on succeeding days aa up to opening. The ads are each available
UDO paring: ; The Thomas Crown Affair’ in a wide variety of sizes to meet any
budget requirements. costaring Paul Burke JackWeston
MusicMichel Legrand written by Alan R.Trustman Produced and Directed by Norman Jewison COLOR by DeLuxe ORIGINAL MOTION PICTURE SCORE AVAILABLE ON UNITED ARTISTS RECORDS |
| Suggested For Mature Audiences United Artists Ir
Transamerica Corporation
3 Cols. x 116 Lines—348 Lines (25 Inches) Mat 302
The Mirisch Corporation Presents
Steve McQueen Faye Dunaway
The Mirisch Corporation Presents
Steve McQueen Faye Dunaway. A Norman Jewison Film
“The Thomas Crown Affair’
co-staring Paul Burke Jack Weston
Music-Michel Legrand written by Alan R.Trustman Produced and Directed by Norman Jewison
COLOR by DeLuxe [ oRiGinat MOTION PICTURE SCORE AVAILABLE ON UNITED ARTISTS. RECORDS |
Suggested For Mature Audiences United Artists
1? A Ee Ae i ee
a Norman
Jewison rim Nt
co-starring
Paul Burke Jack Weston
Music-.Michel Legrand written by Alan R. Trustman Produced and Directed by Norman Jewison COLOR by DeLuxe
GEEDS Suggested For Mature Audiences AVAIUAELEL CN URC een United Artists
2 Cols. x 85 Lines—170 Lines (12 Inches) Mat 205
PAGE 2
2 Cols. x 70 Lines—140 Lines (10 Inches) Mat 203
© 1968, United Artists, a Transamerica Corporation