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EXPLOITATION MATERIAL
Ehe New ork Cimes
al Bank Robber Former Professir’ dealing with
Ircle 5-600. Crown, oe Advts
Bank Robbers Wanted!
We staged a good stunt in New York. The ad at left appeared in several N. Y. papers for about a week. We received over 500 calls in response to it. We asked ten people of the fifty who actually committed bank robberies to come in for interviews. Proof that they had served time, such as documentation of time served, referral to parole officer, papers attesting
to release from prison, was furnished.
The stunt broke big on Nation-wide TV! It made both the early and Iate evening news shows on NBC, CBS, ABC and Metromedia.
Adapt this idea for your area. Invite applicants to your sneak previews
or openings and set interviews on TV, radio and the press.
FREE TV-RADIO MATERIAL
There are a full set of TV and Radio Spot announcements running from ten seconds to a full minute with ample time at the ends for local information. The TV Spots (in color, if specified) are on 16mm film, and the Radio Spots are on a 33 rpm disc. Both are available FREE.
TWO FREE TV FEATURETTES
There are available two FREE TV featurettes based on “The Thomas Crown Affair’ which spell entertainment in any program director’s language!
One runs eight minutes and 55 seconds. It is a gay and fast patter centering around action from the picture, with conversation by Steve McQueen, Faye Dunaway and Producer Norman Jewison. It’s called “Three’s Company,” and recently had nation-wide exposure following the NBC-TV “Saturday Night at the Movies” program.
The other featurette runs three-and-a-half-minutes and stars McQueen and Miss Dunaway who answer a narrator’s questions.
FREE DICK STROUT RECORD
The popular Hollywood commentator of the air, Dick Strout, has prepared an interview record which is available FREE. On one side, Strout interviews Steve McQueen, Faye Dunaway and Paul Burke in one sequence, and a separate interview with Producer-Director Norman Jewison. The reverse side of the record is open-ended. That is, the answer have been recorded, but the questions are supplied in an accompanying script, complete with que-ins, so that local announcer can do the interviewing.
For All of the above FREE material, write or call: United Artists 729-7th Ave., New York, N. Y. 10019
Legrand Score on UA Album
The famous composer of film scores, Michel Legrand, wrote the music for “The Thomas Crown Affair” and United Artists Records have made it available as an album. Michel’s music is ever popular and you should have no difficulty in getting this score (especially the song, “The Windmills of Your Mind”) spinning with the local disc jockeys. Also aim for window and counter displays. There are presently plans afoot for United Artists Records and many other big-name labels to issue singles of the “Windmills” number with some outstanding vocalists and intrumentalists. Check with local music and record shops around playdate time.
steve McQueen Faye Dunaway
TELOP & SLIDE
The illustration at left is available as a Telop or Slide. For prices and information write QQ Title Card Co., 247 West 46th Street. N.Y. GC.
FREE TEASER TRAILER is now available. Order a few
prints and use it for cross-plugging. Remember it’s a Teaser, so start using it well in advance of your playdate. Order from National Screen.
THE REGULAR TRAILER is available at National Screen. A
“must” as follow-thru with teaser. Order it NOW!
Motion Picture Edition of ‘The Thomas Crown Affair’ a oa
Alan R. Trustman’s exciting original screenplay for ““The Thomas Crown Affair” has been novelized by Evan Lee Heyman and issued in a motion picture edition by Avon books. The book’s cover, in color, is a selling item in itself. Get in touch with your local outlets, which should include bookstores, newsstands, card shops and supermarkets, and arrange for prominent displays of the book, stills from the film and playdate credits. In return for a particularly prominent display you might place a card in your lobby crediting the shop. A quantity might also be distributed to a
selected list as a promotion gimmick.
CAPER 1 THE Hi ‘ YOU'VE STOLEN THO BILLION SUCKS.
‘YOU'VE BEEM FOUND QT BY A SELGATFELLY 007 f USING: PURE BLIND FEOININE INTIETION. WHAT'S YOUR NEXT WOVE? PULL ANOTHER CAPER, GLY THiS THRE,
TELL THE DETESTIVE WHAT YOU'RE SHINE TO BD BEFORE YOR BE 1,
TRE MERCH CORPORATION Paesenls STEVE MCQUEEN FAYE DUNAWAY
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A WAITED ARTIS RELEASE SCREENPLAY WRITTER
Front and back covers carry selling copy, on: ane _ AFFAIR
picture credits and scenes in full color.
» A Norman Jewison Film
Thema Crown Affair’
| Steve Paul Bu rke |
McQueen Jack Weston f
| Faye :
Nn, Dunaway ill Wea gnassst!
M Michel Legrand (! United Arti in ata 5
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De Luxe Sectional Valance
Any length (minimum order 10 feet) PIAS 1001s nace ates $2.15
» A Norman Jewison Film
Steve
ORDER all this material from your local NATIONAL SCREEN SERVICE EXCHANGE. All items are manufactured by NATIONAL FLAG & DISPLAY CO., 43 West 2Ist St., New York, N. Y. 10010. Tel. 212-OR 5-5230.
Paul Burke In Canada, place orders with CON
SATIN ACCESSORIES
The Mirisch Corporation Presents
Steve McQueen
Faye Dunaway McQueen
Faye Dunaway
Norman Jewison Z iim
Nidveee Secoucad Bin sae iz SOLIDATED THEATRE SERVICES, 120 Burke Rete : seeailis ieee _ Alban 2 fae Wellington St., W. Toronto, Ontario, tied Acetone “Niaggie pba gears Canada. 3-Piece Streamer 9x 12 Flag Usher's 15 feet, strung together, in color Double Faced, $145.00 Badge
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