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lllilllllllliiiillliililllllllln' EXPLOITATION SUGGESTIONS "Tillie's Punctured Romance" is a fam¬ ous picture with many exploitable angles which center around the names of Mack Sennett, Charlie Chaplin, Marie Dressier, Mabel Normand, The Keystone Cops and dozens of other famous comedy stars. Give your exploitation plenty of the all- out angles which have made Sennett films favorites the world over. A complete "old-time" routine can be worked around the picture. Set up a dis¬ play of pictures of your town taken in the 1915-25 era. Along with these display some of the stills from the picture with copy read¬ ing: "When Blanktown was young Tillie's Punctured Romance' was the funniest pic¬ ture in town. Today Blanktown is older but 'Tillie's' still the funniest gal in town." Charlie Chaplin is still one of the great- ost boxoffice attractions anywhere and his presence in "Tillie's Punctured Romance" should be exploited fully. Make sure that Chaplin along with the caricatures used in the ads and posters is featured on the marquee and in a lobby standee. Tell your patrons that Chaplin is return¬ ing to your theatre via an advance 40 x 60 which can use caricature art selected from the ads and posters. Copy for this display can read: "Charlie Chaplin is coming back in the picture that brought him fame, 'Tillie's Punctured Romance'." Most towns have at least one person who fancies himself as an amateur detec¬ tive. This person can be designated as "Blanktown's Keystone Cop" and feted at the opening of the picture. It should also be noted for exploitation purposes that "Tillie's Punctured Ro¬ mance" has been re-edited and given a complete musical sound track for this re¬ showing. Be sure to order your trailer for "Tillie's Punctured Romance" from National Screen Service well in advance of play- date. A C C E S S O R I E S INSERT CARD ORDER ALL ACCESSORIES INCLUDING 11 X 14 LOBBY PHOTOS FROM NATIONAL SCREEN , SERVICE 22X23 Copyright 1950 by Pathe Industries, Inc—Country of Origin U.S.A.