Topkapi (United Artists) (1964)

Exploitation Bantam Issues Movie Edition of Ambler’s ‘Topkapi’ Bantam Books has issued a movie edition of the Eric Ambler thriller with special “Topkapi” credits — and it’s distribution coincides with your playdate. Contact your local Bantam Distributor and work with him on book-rack, window and point-of-sale displays, which you can supplement with accessories and enlargements of art-stills. Be sure all dealers are covered with promotional material: book stores, chain stores, newsstands ... wherever the paperbacks are sold. FOLLOW THROUGH THESE WAYS: ©@ Banner the delivery trucks. Supply them with 1-sheets and other accessories. Be sure your playdate is featured. © Enlarge pages from the book and build lobby display, matching scenes from the film. You can run streamers from book-page blow-ups to poster material or stills. © Offer copies of the book as prizes in any of the contests suggested in thi sore seca aniN book. : ‘ , S FUP DESSS FRONT & BACK COVERS OF MOVIE EDITION @ Bally the picture on the street by blowing up the covers of the book and mounting on a frame. Have a pretty girl walk it through the streets. © Book marks for distribution through cooperating stores can be made by use of a one-column ad on one side and book store advertising on the other, to defray the cost of printing. Use the books as giveaways at screenings and for distribution to movie critics, columnists and radio/TV commentators. For further information contact Fred Klein, Bantam Books, 271 Madison Avenue, New York 16, New York Academy Award Winner's Music For ‘Topkapi Is Out on United Artists Label Manos Hadjidakis, who composed the Academy-Award winning, best-selling musical score for “Never On Sunday,” penned the music for “Topkapi.” This is a great factor in aiming for important displays in stores and plays on the airwaves. (See Page 9 for Publicity Story). The title tune, “Topkapi,” has been recorded for United Artists records by the famous modern jazz ieader, Perez Prado and his orchestra, on a 45 rpm single. Here’s How To Promote the Record Locally! ® Contact your local United Artists RECORDS distributor and work with him in getting display material around town. There has been a mailing from New York to radio stations around the country, but be certain your broadcasters have the disc and info about your playdates — so they can plug the picture with each play. Plan a joint campaign with record shops and book-sellers for a cross display in windows and at points-of-sale. For buithordaternebonscantcr © Offer the records as door prizes opening night and as prizes in any contest you set. United Artists Records, Soundtrack Album 729 Seventh Avenue, NOTE: As this pressbook is being printed a soundtrack album is in the works . . . Check your local United Artists New York 19. NY Records distributor and work out a way to tie it in with your playdate. am. aL Topkapi Offers Opportunities In Merchant Tie-Ups ! JEWELRY “Topkapi” is about a jewel robbery and you can get tremendous mileage from the following stunt: borrow a million dollars worth of jewelry and display it to the public for a day! To do this you will have to tie-in with your city’s largest jewelry firm and possibly a department store, where you will have the display. The participating merchants pick up the tab for advertising and also for the insurance. You will have to insure the jewelry and hire a squad of guards. If you do set the above stunt, arrange with a jeweler to spell out “Topkapi” : : in their window. T-3 T-23 T-46 TRAVEL can tie in by offering trips to the locations where “Topkapi” was filmed. They are FRANCE, GREECE and TURKEY. Copy for window and/or counter displays can use the title-treatment from the ads, which identifies “Topkapi” as a place. Add this copy: You don’t need a reservation to see “Topkapi” at the Bijcu Theatre . . . But we'll be glad to make your reservations if you want to go where the movie was made! Dress up your tie-ins with posters T-16 T-17 T-60 and stills illustrated at left and also T-1, T-14 and T-43. FASHIONS Clothing worn by Melina Mercouri in this film is extremely stylish and women’s editors will welcome stills for a fashion tie-in. Also fine for tie-ups, but not illustrated here are the following: T-9, T-13, T-7, T-3, T-23, T-16, T-60 and T-14. Order Stills by number from National Screen 1-52 1-47 Order by number from National Screen Exchange Art Stills These elements from the campaign are available as 8 x 10 glossy black and white stills for use in thea tre posting in your lobby and out front... as well as for dressing up the merchant tie-ins you set around town. T-ART 2 T-ART 5 PAGE 1 O