Toughest Gun in Tombstone (United Artists) (1958)

EXPLOITATION e FANS GUESS GUNSHOT TIME IN LOBBY CONTEST JIM DAVIS ,..as Outlaw Johnny Ringo! GEORGE MONTGOMERY . as the Arizona Ranger! GERALD MILTON . . . Ringo’s chief gun! Three times during the day one gun will flash! Guess which gun will flash and at what time “THE TOUGHEST GUN IN TOMBSTONE” WIN GUEST TICKETS TO SEE GEORGE MONTGOMERY :“THE TOUGHEST GUN IN TOMBSTONE” Post these three stills in lobby with headline and captions as indicated. Place a flasher light behind each cut out gun muzzle! Have an usher stand by to collect the guesses of contestants who write name, address and their guess on entry card. To those whose guesses come nearest to correct time award guest tickets to see the picture. Post time of gun flashes in your lobby with names of winners. Usher will flash! sets off flashes arbitrarily. Stills above left to right are Jim Davis Peer-61. George Montgomery Peer-59, Gerald Milton P-3. Order by number from National Screen Exchange. DRIVE-IN STUNTS ROPING CONTEST: Stage a roping contest for kids either just before your show goes on or during intermission. Give kid’s western items for prizes, promoted from cooperating stores. WESTERN HATS: Have narrow paper bands printed with following copy: “George Montgomery — “The Toughest Gun In Tombstone’ ” Give one of these bands with each hat you sell at your concession stand. SPECIAL: Adapt Toy Counter Promo tion in next column to your Drive-In. Toy Counter Promotion Have man dressed to resemble George Montgomery stationed at department store counter selling western suits for kids. Arm him with a camera and have him snap kids trying on suits. Photos of each day’s camera shots to be placed in tumbling machine or other device for prize drawing either in store or on your stage. Aim for tie-in advertising in which store announces the stunt plus your playdate. You announce in your lobby and on your screen tieing in the store. Prizes to be donated by store plus guest tickets. An alternate might be to set up a display of the western suits in your lobby and have kids try them on there, with cooperating store advertising the stunt. STILL SELLS GALS! Still P-48 (scene mat 1A) can be enlarged and used out front with caption as used in Ad 401 and Ad 202. Action Out Front And In Your Lobby: ROTATING LOBBY DISPLAY: Blow up the three stills used in lobby contest stunt described above and mount on a small circular platform. Connect up with small motor so that this display turns slowly, giving appearance of the three men chasing each other. BARKER: Turn your barker into a “tough gun” by dressing him in clothes similar to those worn by George Montgomery in the picture. MARQUEE DISPLAY: Mount blowup of George Montgomery P-ART-1 Page Two atop your marquee with the picture title which in itself is an action feature. DOOR PANELS Use the three gun-toters illustrated in the lobby contest stunt above for your door panels together with the girl and with picture title under each. STREET BALLY: Dress a George Montgomery type in western clothes; arm him with placards front and back carrying picture title and theatre credits. Send him around town and also use him as part of your action front at specified hours. ART STILLS Order by number from NATIONAL SCREEN EXCHANGE. PUBLICITY ADVERTISING “Toughest Gun In Tombstone’ Fast-Shooting Western Drama (Prepared Review) A fast shooting western drama with excitement in every reel, “Toughest Gun in Tombstone” opened yesterday at the .......... Theatre through United Artists release. The picture which stars George Montgomery, Beverly Tyler and Jim Davis, with Gerald Milton heading a fine supporting cast, tells the story of an Arizona Ranger’s de termined effort to rid Tombstone of the outlaw element and to avenge the murder of his wife. Arriving at Tombstone, Matt Sloane, the Ranger played by George Montgomery, immediately tangles with the gang chief Johnny Ringo (Jim Davis). Ringo thinks Sloane is another outlaw invading his private territory. After a series of spine tingling thrills, Sloane’s scheme pays off bringing law and order to the notorious town, and romance to the local beauty (Beverly Tyler). Still P-48 Gloria Rhodes is cast as a sexy Mat 1A Cantina girl in the exciting western “Toughest Gun In Tomb ° a United Artists release stone,’ Opening © sche wep BRAN venus <ts's Theatre. George Montgomery stars in the film. 2 Cols. x 56 Lines—1I12 Lines (8 Inches) “Toughest Gun in Tombstone” is a picture packed with gunplay, fisticuffs and suspense. Robert E. Kent produced the picture which was directed by Earl Bellamy. Orville Hampton is the man to be credited with tight action script of a thrilling western story. Beverly Tyler Likes New Role (Biography ) “Toughest Gun In Tombstone” is the first western beautiful Beverly Tyler has starred in since “Battle of Apache Pass” in which she shared honors with Jeff Chandler. Usually appearing in sophisticated dramas, Beverly relishes working in the western adventure field. She says it gives her a chance to catch up with her horseback riding. Beverly who was born in Scranton, Pennsylvania, was genuinely interested in music and eagerly accepted her parents’ taking her to New York City to study with one of the finest voice teachers there. The young singer had given no serious thought to a professional career but when she was thirteen, she was asked to make her professional debut on “Aunt Jenny’s True Life Stories” radio program, for which she earned sixty dollars a day for four days work. Her first earned money was used for her singing lessons. Beverly was walking down Broadway with an actress friend who suggested that she stop in the MGM offices and ask for an audition. Though she thought it was a foolish idea, Beverly agreed to do it. Immediately after interviewing her and listening to her sing, the talent executives signed her to a long term contract. At MGM she was sent to school on the lot and intensively trained in drama, ballet, singing, French, speech and regular subjects of a high school curriculum. The rising actress’ first picture was “Best Foot Forward” and she has appeared in many important films and stage hits since. THE ROARING, NEVER-TOLD STORY OF THE ARIZONA RANGERS! costarring JIM DAVIS » BEVERLY TYLER » GERALD MILTON with DON BEDDOE » SCOTTY MORROW HARRY LAUTER * CHARLES WAGENHEIM * LANE BRADFORD » RODOLFO HOYOS © Screenplay by ORVILLE H. HAMPTON * Directed by EARL BELLAMY » Produced by ROBERT E. KEN) A Peerless Productions, Inc. Presentation » Released thru UNITED ARTISTS The Cantina Girl Who Waited For : All Killers.. With Open Arms! 3% GEORGE MONTGOMERY Mat 202 ORDER ALL AD MATS FROM NATIONAL SCREEN EXCHANGE Copyright 1958 by United Artists Corp., New York, N. Y.