What's New Pussycat? (United Artists) (1965)

Exploitation PET SHOP CO-OP Have local pet shop put sign in window reading: There are two answers to the question of the year: WHAT'S NEW PUSSYCAT? by . q One is on display in the hilarious film at the 4 rin! 2 Blank Theatre. The other is in our selection of ak Ne" Pussycats (everything from Persian to Assyrian!) TELETYPE IN LOBBY : ; at o Cooperating newspaper or radio station could 1] TecHNIcoLor. A BOD yc ) arrange to set up a teletype machine in your lobby under a sign which reads: WHAT'S NEW PUSSYCAT? FIND OUT HERE! The news releases should carry lots of local items and include liberal sprinklings of the ad copy telling people about your attraction. Set up the machine in advance and continue it during run of picture. of Mf — apse en ARTistc ae Shae ——— — ———— ee a With the judicious use of the art stills; the poster and accessory material, you can create a lobby and front that howls with the gags, gayety and guffaws to be found in the film. Art Stills WNP Art 1 and WNP Art 2 shown on Page 11, are ideal for blowing up to size and mounting on marquee as shown in the above illustration. || ecm WHAT'S NEW Se ae W PLssycaT >: ee SS re... In the lobby itself, on the returns and overhead panel, you can enlarge the poster paper to follow through with the theme started on the marquee. Add to this a laugh record, plus the Radio Spots, playing over PA system in lobby. Order Art Stills by Number and Poster Material from National Screen. Novelization of Woody Allen Script In Dell Paperback Movie Edition! TV’s Woody Allen wrote it, so it must be funny, and, novelized by Marvin H. Albert, it’s a howl from beginning to end—the paperback edition of ““What’s New Pussycat?” published by Dell and now on the racks around the country in all outlets that sell paperbacks. The art from the ad campaign plus a provocative still of Ursula Andress make for attractive front and back covers. An added selling appeal are the “eight pages of sensational photos from the hilarious picture” in the book! This is a mover! A prime mover! Make sure your local outlets understand this! Help him get the most out of it and yourself to away-from-theatre ad space by coming through with stills—plenty of em and the right kind—and picture credit paper! Use them as prizes in any contest you set up. Also as gifts to celebs at any special screenings. Several of the one-column ads lend themselves to excellent bookmarks which can be widely distributed at stores, supermarkets, etc. Four Labels Issue ‘Pussycat’ Score —Cash In On This Hot, Hot Music! Since the recorded Bacharach-David music from “What’s New Pussycat?” is all out, top level stuff, we suggest you tie your showing of the picture to it with all out, top drawer music co-operation! There are FOUR “Pussycat” items riding the crest of the popularity rating right now! There’s the enormously successful rendition of the title song by Tom Jones, hailed by the music industry as the hottest new find of the season, as a single on the Parrot Records label. There is also a single on Sceptor by Dionne Warwick, a hit-maker in her own right who is doing just that with “Here I Am” from the picture. Then there’s the popular Manfred Mann group which does “My Little Red Book” from the picture on an Ascot single which is turning the airways into one big plug for the picture. And finally there’s the United Artists Records album from the original soundtrack which is a winner even among winners. REALIZING THE ENORMOUS PICTURE-SELLING POTENTIAL OF THESE RECORDS, UNITED ARTISTS HAS—AND IS—GIVING THIS PHASE OF THE PICTURE PUBLICITY A NATION-WIDE MUSIC CAMPAIGN DESIGNED TO REACH EVERY POSSIBLE MARKET LEVEL. Visits to the disc jocks for playdate plugs if possible, before or after playing any of these hits, is recommended. Discotheques should be spiked with a selection of these discs. Plus cards telling where the originals may be heard. Radio shops may be campaigned for signs reading “Do you know you may be missing the sensational music from WHAT’S NEW PUSSYCAT? if you haven’t a transistor with you at all times?” Retailers of hi-fi sets, stereo phonographs, etc., should be given discs to play as “demonstrators.” Thus the music will hit everybody in the store and it’s good enough to get people to ask “What’s that?” and ‘“Where’s it from?” PAGE 1 O ORIGINAL MOTION PICTURE SCORE MUSIC BY BURT BACHARACH P free Arirs FEATURING YOM JONES singing “WHAT Ss NEW Pussycat?” MANPRED MANN singing “MY LITTLE RED BOOK” DIONNE WARWICK singing “HERE | an ugg LYRICSHAL DAVID Album Cover & Single of Hit Score From "What's New Pussycat?"