Yours, Mine and Ours (United Artists) (1968)

EXPLOITATION MATERIAL ————— eee Film's Music In Nationwide Presentation On Ed Sullivan's Sunday Night TV Show The score from “Yours, Mine And Ours” got one of the best send-offs possible when Ed Sullivan featured it with Lucille Ball and the children on one of his recent Sunday night shows. It will be easy for you to take advantage of this promotional windfall because United Artists Records has issued the catchy, tuneful score on an album that has already hit the music shops and record outlets. Contact those stores in your area and arrange for displays. Contribute your part of the promotion by playing record on public address system and aiming for on-the-air plays with the disc jockeys. ‘YOURS’ ‘MINE’ ‘OURS’ THINGS! A promotionally-minded store or shopping center should be quick to see the publicity value of offering ‘““Yours, Mine and Ours” commodities as a salute to the picture. This can be an extension of the usual “His” and “Hers” merchandising promotions. For example, the “Yours” items can be those of most interest to the husband — electric razor, garden tractor, fishing gear, etc., — while the “Mine” can be items for the woman. The big kick however, comes with the “Ours” — stuff for the entire family, such as a TV set, new kitchen equipment, a new car, lawn swimming pool—the list is limitless! A store handling one of those metal tape labelers may be approached for a window displaying the various devices with a card reading “Never be in a quandary as to what is YOURS, MINE or OURS! Label it with the Dyne-ee-Mo.” Tie in with stills and other Fun With Family How about a top-of-the-head “Yours, Mine and Ours” Identification Contest? This can be worked by lining up as many families as you can who have say, more than eight kids, mixing the kids thoroughly in your lobby or on the grounds of a co-operating shopping center, and then awarding a prize to the parents who pick out their own the fastest! Should be good for laughs and pictures—and copy! Pitch, of course, is based on the question, “With a family of 19, How Did the Beardsleys Know Which Was YOURS, MINE or OURS?” Doesn’t necessarily have to be worked with second marriage situations. But it would be a great help and add to the news value of the stunt if you can round up enough kids from such situations for the stunt. FREE TEASER TRAILER available NOW at National Screen Telop and Slide Announcement illustrated is available as either glass slide or Telop print in Color. Check with TV station for form preferred before ordering. Theatre copy to be put on locally can only be done on the Telop print. Call TRE STARTING letters included at no extra charge. In Color: $10 for first slide—$3.50 for each additional slide (Cost includes Theatre and Playdate imprint) Black & White: $5.00 without theatre imprint $7.50 with theatre imprint $2.00 for each additional slide or Telop. Order from: QQ Title Card Co. 247 West 46th Street, New York, Ni ¥.\10036 ART STILLS HHT-ART | HHT-ART 2 Order By Number From National Screen Bantam Movie Edition The hilarious TRUE story of California’s fa ¥. mous Beardsley family upon which “Yours, Mine And Ours” is based has been told in the book “Who Gets The Drumstick ?”’ Bantam Books has is EWHASWNUG IHL $239 OHM = ES % SSG, ATISOHYIG NITIH sued a motion picture edi tion with scenes from the picture and film’s title (as a subtitle) on the front cover. Using stills and paper, help local dealer create displays in windows and counters. Use a number of books as prizes in stunts. Print 1-col. ads as book-marks and distribute at book stores and libraries. Check with John Waxman, Bantam Books, 271 Madison Avenue, New York City, for information regarding promotional material. RADIO/TV MATERIAL The warmth, the humanity and the comedy of “Yours, Mine And Ours” is sold quickly and effectively by any one of the several radio and TV spots available without charge on this attraction and we suggest you sprinkle the entire day’s program of the local outlets with them. They’re free and they’re ready! FREE TV SPOTS: In an assortment of lengths from a full minute down to 10 seconds, with ample room for playdate info. Good for the afternoon spots when the ladies will be listening and also great after dinner when the big question about the night's amusement comes up. FREE RADIO SPOTS: Same as above, but on one platter. Plenty of fun sell with ample room at tag for local information. FREE Interview Record No showman needs to be told what the name Lucille Ball means when it comes to pulling power, and Lucille Ball is one of the personalities linked with “Yours, Mine And Ours” who is interviewed in the open-end interview record available on this attraction at no cost to anybody who can use it! You get a disc and a script for the local announcer and it’s firstclass, legitimate material for any radio movie commentator; Get yours early, plant it early. FREE TV Featurette Here is a howler that program directors will grab as soon as they’re finished screening it. It’s a 7 minutes 45 seconds featurette called “Let’s Get Organized,” starring Lucille Ball, Henry Fonda and Van Johnson. It depicts in hilarious terms the difficulties of making a movie that has prominent roles for eighteen kids. Get this one, plant it. One viewing and everyone will say, “That movie, I gotta see!” All the above radio and TV material is available from Exploitation Dept., United Artists 729 7th Ave., N. Y. C. 10019 Satin Accessories rs " = | 7 <7 ours AH Lica, kOurs, Mine LUCILLE BALL hawt = one te Neva 'y, HENRY FONDA and OURS” HENRY FONDA R reat My i! VAN JOHNSON \ ae To Have Kids! My, iit AN JOHNSON cass sine Sa VAN JOHNSON se. iat S 3-Piece Streamer 15 feet, strung together, in color Complete Streamer ..... $21.50 Tra cl ce Is No Place To Have Kids! LUCILLE BALL HENRY FONDA “Yours, Mine De Luxe Sectional Valance Any length (minimum order 10 feet) Nanning eat 10,6 a. $2.15 ORDER all this material from your local NATIONAL L SCREEN SERVICE EXand URS CHANGE. All items are manufactured by NATIONVAN JOHNSON AL FLAG & DISPLAY CO., ee 43 W. 2\Ist St., New York, N. Y. 10010 — Tel. 212-OR 5-5230. In Canada, place orders with CONSOLIDAT _ and pa VAN JOHNSON COLOR by DeLuxe ba Ke Say COLOR by DeLuxe Fi ee 9x 12 Flag ED THEATRE SERVICE, 120 Usher's Double Faced, $145.00 Wellington St., W. Toronto, Badge Single Faced, $80.00 Ontario, Canada. Each 50c PAGE f.