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LIKE A LION
rT? OAR WITH YOUR
ACIS” EXPLOITATION
AND PURR LIKE A.. WITH YOUR
TICKET SELLING PROMOTION, STUNTS AND ACTIVITIES.
FURNITURE STORE TIEUP
Suggest Newspaper Ads and Window Displays With Copy Like This:
OUR SOFAS ARE STRONG ENOUGH FOR A LION!
. . . A FRIENDLY LION THAT IS, LIKE ‘“FLUFFY,’’ PICTURED HERE, WHO STARS WITH TONY RANDALL AND SHIRLEY JONES IN ‘‘FLUFFY,”” UNIVERSAL’S HILARIOUS NEW COLOR COMEDY, NOW | 2 | | eeeaeaaeamenim anne 16% + THEATRE.
(Still No. 1950 — EX 1)
SPECIAL TEASER ADS FOR NEWSPAPER CLASSIFIED PAGES:
There are many newspapers which run a special column in their classified ad section for LOST AND FOUND PETS. If one of the publications in your city has such an ad grouping, you could add a good deal of teaser interest to your “FLUFFY”? campaign with
special ad copy.
LOST...
Pet answering to the name of ‘‘FLUFFY.”’’ (He’s a lion!) Last seen entering downtown hotel lobby with Tony Randall. If you spot him, please call Manager, Bijou Theatre, for further description.
FOUND!
Pir ry” the funniest LION you’ll ever meet! See him with Tony Randall and Shirley Jones — now at the Strand Theatre!
PAWPRINT
STENCIL DESIGN
FOR IMPRINT ON SIDEWALKS, WALLS AND SNIPING!
HERE'S A TEASER-BALLYHOO GIMMICK YOU CAN USE TO CREATE A GREAT DEAL OF ADVANCE CURIOSITY ALL OVER TOWN!
CUT OUT YOUR OWN STENCIL — USING THE "FLUFFY" LETTERING STYLE FROM THE ADS.
NEW DANCE CONTEST! Label it the FOR A TELEVISION SHOW, wT A DANCE SCHOOL STUDIO “F LU FFY FLING’ re.
Have teams of contestants — preferably through a dance school studio — create a “‘lion-hop”’ type of dance step.
Arrange the dance contest in cooperation with one of your more enterprising dance schools and a newspaper, have the studio instructors create the ‘‘FLUFFY FLING,”’ and offer prizes and guest tickets for the best dancers. If there are enough entries, hold preliminaries, then present the foremost contestants on a local television show, on your theatre stage or lobby, or at a club or playground.
With all the unusual dances currently on display — the Watusi, frug,
swim, etc. — this could make an interesting and exciting promotional activity, and garner much extra publicity for your ‘‘FLUFFY’’ engagement.
Use Still Nos. 1950-32, 33, 34, 35, 124 & 125 (shown) for your tieups, display and publicity—with dance scenes from the comedy as performed by Tony Randall and Shirley Jones.
Get the whole city LION-HOPPING to the ‘‘FLUFFY FLING!’’
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