Fluffy (Universal Pictures) (1965)

PUT “FLUFFY” IN YOUR LOBBY—AND OUT FRONT! Give Your Theatre Patrons A Big Chuckle With Your Own Theatre Display It can be delightfully eye-catching — and certain to attract the amused attention of every person who walks through the doors of your theatre! CREATE YOUR OWN GIANT STANDEE FROM THE 6-SHEET! Use the complete display accessory or make a cutout... it's in FULL COLOR! As you can see from the illustration here, the 6-sheet animates the characters appearing in the picture — and definitely highlights the comedy. The Standee is designed to intrigue and appeal to the funny-bone instincts of moviegoers as they come and go — and it'll provide adistinctive "COMING ATTRACTION" allure in your lobby! Augment your giant easel with the full-color flat lobby stills, obtainable from National Screen. Use it out in front when "FLUFFY" opens to add to the attraction of your theatre front display — and also for your away-from-theatre activities and promotion. It's FREE! ... and it’s your Bright Comedy ADVANCE AGENT on the screen for “FLUFFY!” TEASER TRAILER Brief, and compact with roaring fun scenes in "FLUFFY," is this highly effective TEASER TRAILER for your theatre screen's early advance sell on this booking. It's made to do a quick-sell for your audiences — and it is most important that you begin running this COLOR TEASER TRAILER at your house at least several weeks ahead of your booking date. This minute package of screen merchandising is also perfect for cross-plugging at other theatres. FREE! ORDER IT NOW FROM YOUR LOCAL UNIVERSAL PICTURES BRANCH OFFICE! XM MON HR YH EH Rk FOLLOW-UP THE WELL-IN-ADVANCE PRESENTATION OF THIS TEASER TRAILER WITH A FULL-SCHEDULE SHOWING OF THE Regular THEATRE TRAILER FOR A COMPLETE SATURATION SALES PITCH AT YOUR THEATRE PATRONS! You'll have a strong |-2 punch with the effective use of these two screen trailers — they're audience-builders — so use them both! ORDER the REGULAR THEATRE TRAILER from your local NATIONAL SCREEN SERVICE BRANCH OFFICE. PET SHOP TIEUP-- (Use Still Nos. 1950-107, 131) Here is a WINDOW DISPLAY gimmick that should attract the attention of people as they walk by a Pet Shop in your locale: Have the shop owner display the photos showing Shirley Jones and ‘‘Fluffy’’ with this copy: IF YOU DONT WANT A LION FOR A PET + we have some adorable smaller animals you'll + love! Come in and meet our collection of pets ...and be sure to see “FLUFFY,” the friendly lion, starring with Tony Randall and Shirley Jones in Universal’s “‘Fluffy,’’ opening (date) at PRG RS cous Theatre! STREET BALLY! For a very noticeable attention-drawing activity along the main business streets in your city for your "FLUFFY" showing (and if you're unable to use a tame live lion), garb a nimble young lad in a lion skin from a local costume outfit—and have a shapely young miss lead him on a leash as he prances along the sidewalks. The young lady, of course, will be attired in leg-revealing shorts, with a sign pinned on the animal impersonator reading: WE'RE ON OUR WAY TO SEE MY LION PAL, "FLUFFY,"" WHO PLAYS THE TITLE ROLE WITH TONY RANDALL AND SHIRLEY JONES IN THE NEW COMEDY AT THE BLANK THEATRE. GET OUT IN FRONT AND GET EXTRA BOXOFFICE BUSINESS WITH A LION’S SHARE OF PROMOTION AND EXPLOITATION ACTIVITIES! DON'T SIT IN THE BACK SEAT WITH FIVERy Suggestion For Additional Laughs In Your Ads and Displays Spotlight one of these pieces of copy on your lobby and front displays and in your ads and radio spots to sparkle the levity of "FLUFFY": FUN FOR THE WHOLE FAMILY — except your cat! BRING YOUR WHOLE FAMILY TO SEE THIS JOYOUS SCREEN ENTERTAINMENT—but, please, leave your cat at home!