Munster, Go Home! (Universal Pictures) (1966)

Page 5 MERCHANDISING TIE-UPS ABOUND — USE THEM TO BENEFIT YOUR “MUNSTER, GO HOME” CAMPAIGN A large number of manufacturers have been licensed to produce and distribute ‘‘MUNSTER” items based on the successful television show. This has been highly profitable for both the sales outlets and the show itself. A cooperative tie-in with local merchants handling these products should be mutually beneficial. Provide them with full color stills and a window card on ‘‘MUNSTER, GO HOME” to be used in window and store displays. Be sure to LEAF BRANDS, INC. 1155 N. Cicero Avenue Chicago, Illinois Att. Marshall Leaf COLORFORMS, INC. Walnut Street Norwood, New Jersey Att. Harry Kislevitz BEN COOPER, INC. ett MASK 254 36th Street Brooklyn, New York Att. Nathan Cooper REMCO INDUSTRIES 200 Fifth Avenue New York, New York Att. Ike Heller MATTEL, INC. 5150 Rosecrans Blvd. Hawthorne, California WESTERN PRINTING CARDS, TRADING, 1220 Mound Avenue AND GUM Racine, Wisconsin Att. Joseph J. Barta BOOKS WESTERN PRINTING JUVENILE NOVEL 1220 Mound Avenue Racine, Wisconsin Att. Joseph J. Barta BOOKS, PAPERBACK AVON BOOKS 572 Madison Avenue New York, New York 10022 Att. Paula Diamond WESTERN PRINTING BOOKS, STICKER FUN 1220 Mound Avenue Racine, Wisconsin Att. Joseph J. Barta WARREN PUBLISHING CO. BUTTONS AND PINS 301 Fast 47th Street oe ew York, New Yor Att. James Warren Att. John Goetz CAR COAT H. & L. BLOCK FILM CLIPS, HOLLYWOOD FILM (Plush Fabric) P. O. Box 1502 LAMINATED Tacoma, Washington Att. Dewey Morberg Att. Bob Kagey Your BIGgest PROMOTIONal TIE-UP is with your Local CBS-TV Station or Affiliate One of CBS-TV’s most popular shows, you’ll find that your own local CBS-TV Station or affiliate which has profitably carried this weekly half-hour comedy series will be both eager and anxious to cooperate in any and all activities to promote the first full-length motion picture in Technicolor starring America’s Funnist Family,. “THE MUNSTERS.” That promotion can be mutually beneficial all the way around. BOOKS, COLORING CARTOON KIT DOLL, DASHBOARD DOLL, TALKING 903 Lacon Avenue Valinda, California Think up a complete and comprehensive campaign, then contact the promotion manager of the station in your city. The station may accept the running of the teaser trailer at frequent intervals announcing the showing at your theatre of “MUNSTER, GO HOME,” and you, would publicize on your screen ‘‘THE MUNSTERS” series at the station. The same applies to co-op ads on the TV pages of your newspapers, and it may help your booking to include a box in your amusement page ads calling attention to the series on the television station. Display posters also should be mutually utilized. TV PAGE TEASER ADS Strategically placed TV Page Teaser ads can produce additional boxoffice revenue. Run these especially on Thursday when ‘‘THE MUNSTERS’”’ is telecast locally. It will provide a ready-made audience for your theatre engagement of ‘‘MUNSTER, GO HOME” with the television viewers of this popular comedy program. Use one of the smaller ads in this pressbook which points up ‘‘THE MUNSTERS FIRST FULL-LENGTH MOVIE IN TECHNICOLOR” and ‘‘CB’S FAVORITE THURSDAY NIGHT TV SERIES’. Be sure to include playdate information. ALSO, budget the purchase of at least one TV spot adjacent to the television show to reach the maximum potential audience for your engagement. PLANT Publicity on TV PAGES For the past two years America’s Funniest Family has been ‘‘THE MUNSTERS” and their TV series on Thursday has led the ratings. The news that this family comes to your theatre in their first full-length motion picture, and in Technicolor, certainly warrants space in the TV pages of your local newspaper — in addition to the amusement section. Be sure to service your TV editor with copy, photos and mats. In many localities, you will find that CBS-TV publicity people will cooperate. For an extra publicity dividend, work out an advance screening or preview showing, for an audience arranged through a local TV station contest or other promotional activity. include playdate information. Reciprocate by mentioning stores where ‘‘MUNSTER’”’ items may be purchased. Listed here are the various types of merchandise, the manufacturers of the MUNSTER items and the contacts who can give you further information regarding their product distribution in your area. All licensees have been notified of the national release of ‘‘MUNSTER, GO HOME.”’ SAWYER’S INC. Box 123 Portland 7, Oregon Att. Robert L. W. Johnson BANTAM-LITE, INC. FLASHLIGHT 135 West 27th Street New York, New York Att. Sidney Schwartz GAMES, ASSEN PED nes, INC. a Py Ox DRAG RACE, ETC. Pawtucket, Rhode Island Att.. Donald Levine MILTON BRADLEY COMPANY 74 Park Street Springfield, Massachusetts Att. Millens Taft : HASSENFELD BROS., INC. GUN, HYPO-SQUIRT BG bee tee Pawtucket, Rhode Island Att. Donald Levine HATS ARLINGTON HAT COMPANY 900 Broadway New York, New York Att. Nathan Strongin FILM, REELS AND VIEWMASTER GAMES, CARD NSTER JEWELRY, pias aKLITZNER COSTUME, ETC. 272 Washington Street | LIPO Providence, Rhode Island Att. Robert Klitzner KITES PRESSMAN TOY CORPORATION 1107 Broadway New York, New York Att. Mrs. Lynn Pressman THERMOS DIVISION OF LUNCH BOX KING-SEELEY Norwich, Connecticut Att. Donald Eccleston MASKS DON POST STUDIOS 5537 Cleon Avenue North Hollywood, California Att. Don Post AMT CORPORATION MODEL KITS (CARS) 1225 E. Maple Road Troy, Michigan Att. Leonard Bolton MODEL KITS (HEADS) AURORA PLASTICS 44 Cherry Valley West Hempstead, L. I., New York Att. Bill Silverstein EMENEE INDUSTRIES MOLDING SET 200 Fifth Avenue New York, New York Att. William J. Kreizel PAINT SETS HASSENFELD BROS., INC. P. O. Box 1059 (BY NUMBER) Pawtucket, Rhode Island Att. Donald Levine PEN HARRY KLITZNER COMPANY 272 Washington Street Providence, Rhode Island Att. Robert Klitzner A. A. RECORDS, INC. atte RECORDS, 250 West 57th Street New York, New York Att. Bernard Pearlman PHONOGRAPH RECORDS, hirig sey eieetg ALBUMS AND SINGLES New York, New York 10022 Att. Leonard Salidore STANDARD TOYKRAFT, INC. 95 Lorimer Street Brooklyn, New York Att. Rudy Katz KENNER PRODUCTS COMPANY PLAQUES, WALL PROJECTOR, MOVIE AND FILM, TOY 912 Sycamore Street Cincinnati, Ohio Att. Albert Steiner IDEAL TOY CORPORATION 184-10 Jamaica Avenue Hollis, New York Att. Lawrence Reiner MATTEL, INC. 5150 Rosecrans Blvd. Hawthorne, California Att. John Goetz WESTERN PRINTING 1220 Mound Avenue Racine, Wisconsin Att. Joseph J. Barta ROALEX COMPANY 65-37 Austin Street Forest Hills, New York Ait. Alvin Borenstein NORWICH MILLS, INC. 350 Fifth Avenue Empire State Building New York, New York Att. L. J. Moore PUPPET, HAND PUPPET, TALKING HERMAR SUNG PUZZLE, JIGSAW PUZZLE, PLASTIC SHIRTS, “T'' AND SWEAT