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Colorful COLOR
TEASER TRAILER
..-end it's FREE!
Perfectly planned for your screen use as a strong factor in your pre-sell campaign on "SEND ME NO FLOWERS" is this vastly amusing and attractive color TEASER TRAILER. It's FREE, of course, and it is most important that you schedule it for your theatre at least several weeks ahead of your engagement date.
The use of this TEASER TRAILER on your screen, followed by the regular National Screen Trailer on the picture, should assure you of a vast and assorted viewing audience for your sales pitch.
The intriguing TEASER TRAILER presentation can be obtained FREE from your LOCAL UNIVERSAL PICTURES EXCHANGE. Be sure to order it early—and take advantage of this early opportunity to advertise this coming attraction.
Also, this TEASER TRAILER is great for cross-plugging at cooperating theatres, and can be obtained from your local Universal Exchange for that purpose.
Order the REGULAR TRAILER direct from your LOCAL NATIONAL SCREEN SERVICE BRANCH
DORIS DAY SINGS THE TITLE SONG ON A COLUMBIA RECORD!
DORIS DAY—who sings the title tune, ''SEND ME NO FLOWERS" over the main titles in her latest Technicolor comedy with Rock Hudson and Tony Randall—has recorded this bright song for Columbia Records.
The waxing is a perfect on-the-air plug for your engagement, and your efforts to capitalize on this record in every possible area will certainly pay off in box
office dividends!
Be sure to contact the Columbia Record distributor in your locality for record store promotion, activities with your radio stations and juke boxes, as well as spinnings by your disc jockies—with your theatre date.
You might be able to promote a DORIS DAY HOUR of recordings with one of your radio station personalities—with listeners to identify the tunes—in a theatre-ticket prize contest.
— SUGGESTED COPY FOR LIVE RADIO SPOTS —
(ONE MINUTE SPOT)
ANNOUNCER: Rock Hudson, Doris Day and Tony Randall send you their ever-lovin’ best in the screen’s most delightful romantic comedy, ‘SEND ME NO FLOWERS! It’s Instant Fun and the merriest madness since ‘Pillow Talk’ and ‘Lover Come Back’ as Rock has Doris just where she wants him in the hilarious new Technicolor hit, “SEND ME NO FLOWERS!’ Here’s a story where Rock’s out to find Doris a husband ... but why? ... Doris is out to clobber Rock—but why? ... and Tony is more bewildered than ever... but why? You'll see why for yourself in all the joyful entertainment of ‘SEND ME NO FLOWERS, where marriage to a medicine cabinet can be fun! But an apple a Day (Doris, that is) can’t keep the ‘wolves’ away from the door of the wife whose love life is built upon a rock (Hudson, that is). You won't want to miss Rock Hudson, Doris Day and Tony Randall—as they send you their very best in romance and fun—in “SEND ME NO FLOWERS .. . opening...........-..---.-..---0+-++ On Ine sitecn OF the 2 ea. Theatre. Its INSTANT FUN for everybody and co-stars Hal March, Paul Lynde, Edward Andrews, Patricia Barry—and Clint Walker, as ‘Bert.’ Don’t miss ‘SEND ME NO FLOWEBRS’.”
(30 SECOND SPOT)
ANNOUNCER: “Rock (Rock Hudson, that is) is ready to make love yesterday, tomorrow and especially to Day (Doris, that is) in ‘SEND ME NO F LOWERS, Universal's delightful romantic Technicolor comedy also starring Tony Randall. It’s the merriest madness since ‘Pillow Talk’ and ‘Lover Come Back’ as Rock has Doris just where she wants him in this hilarious motion picture entertainment package of Instant Fun! Don’t miss Rock Hudson, Doris Day and Tony Randall as they send you their very best ever-loviv’ best in romance and fun in ‘SEND ME NO FLOWERS’. See ‘SEND ME NO FLOWERS as Rock Hudson, Doris Day and Tony Randall star in this totally tantilizing, tingling triple play of fun-fun-fun! . . BERING coe ee ae On the strecn Of the 2 ee eatre.
(15 SECOND SPOT)
ANNOUNCER: “‘SEND ME NO FLOWERS, with a totally tantalizing, tingling triple play—from Rock Hudson—to Doris Day—to Tony Randall—is here to rock the motion picture screen in Technicolor laughter! It’s the screen’s most delightful romantic comedy! See “SEND ME NO FLOWERS’ as Rock Hudson, Doris Day and Tony Randall send you their ever-lovin’ best in romance and fun! Now .. . at the....:....... Se a EE ee Theatre!”
ROYAL WEAVE CARPETING
Check your local carpeting distributor and the dealers in your area for details on an important nation-wide ad tieup made by the Royal Weave Carpet Company with Doris Day.
A strong selling campaign is under way by this well-known carpeting company, and their magazine and national newspaper ads will feature the photo of Doris Day and direct picture plugs for her starring role in ''SEND ME NO FLOWERS."
It's a promotion you can share in for extra dividends!
For information, write to Mr. Walter Berk, The Malcolm Steinlauf Agency, 736 Crenshaw Boulevard, Los Angeles 5, California.
ig eee ee ey ee ee es Ce te ee ee ey ee
TV TELOP or SLIDE
$6.00 with theatre $5.00 without play. $2.50 for each duplicate copy of
Your choice of either telop or slide... playdate and station identification .. . date or identification . .
telop or slide.
MENTION WHETHER YOU WANT TELOP OR SLIDE. BE SURE $6.00 ORDERS ARE ACCOMPANIED BY STATION IDENTIFICATION plus PLAYDATE. Order direct from 9Q TITLE CARD CO., 247 WEST 46TH STREET, NEW YORK 36, NEW YORK
Page 13
BANNER ACCESSORIES.....
FLAMBOYANT AND COLORFUL BANNER ACCESSORIES LEND THEMSELVES EXCEPTIONALLY WELL TO AN ATTRACTION SUCH AS "SEND ME NO FLOWERS."
Be sure to consider the use of this type of material when you begin to plan your overall campaign for this bright picture.
DELUXE FLUORESCENT SECTIONAL VALANCE—Made of glowing fluorescent satin with shimmering letters and flowing fringes. Order any length needed at $1.65 per foot (minimum size 10 ft.)
3-PIECE STREAMER—An attractive banner—I7 feet long—and priced at $16.50 each.
9’ x 12’ FLAG OR WALL BANNER—Single-Faced, $60.00. Double-Faced, $110.00. FLUORESCENT USHER'S BADGE—40c Each.
In U.S.A., order from your nearest
NATIONAL SCREEN BRANCH Manufactured by NATIONAL FLAG & DISPLAY COMPANY 43 W. 21st St., New York 10, N. Y. (Tel. OR 5-5230) in Canada, National Fiag Company represented by THEATRE POSTER SERVICE, LTD., 227 Victoria Street, Toronto, Ontario, Canada