Send Me No Flowers (Universal Pictures) (1964)

RRO BRN ERR RRR RRR Doris twinkled, "But certainly | feel that negligees have a place in the kitchen at night, or early morning hours, and as long as they are practical as well as pretty I'm all for them." Always feminine, Doris doesn't favor the old-bathrobe-with-the-tailored-collar type of thing to wear in her leisure hours. As she modelled a negligee from "Send Me No Flowers" she told us the things she liked about it. "As you see, it is made of pleated blue chiffon and has no long sleeves to impede you if you decide to scramble some eggs. Of course | believe that a negligee is primarily for your hours of relaxation in the privacy of your bedroom, but I'm just demonstrating that you can get breakfast or a late snack without tripping yourself up or setting yourself on. fire. As long as your negligee is streamlined with a lot of extra flounces and frills, the kitchen presents no hazard." If you've cast an envious eye on this negligee of Doris’ you might be thinking of getting a similar one for your trousseau. You will note that the midriff is emphasized with a satin ribbon giving a long, lithe look to the figure and making for ease in moving around. The classic cut of the neckline is cool, and uncluttered with frills, ties or collars. It has a simple elegance that makes it a beauty in the bedroom—and you can cook in it, too! easter % ' Me ¢ Seatac Poses DX mestete Rees rere PKC BOK 050 PSOE eK patetete, ‘ ‘ ‘ POOF Pad MM DOSS ‘erete BOO ' PKS eeeteten one, %% Box Retetere, ‘ PX? Beseees SOK F Sectetes: wrestete xX J seateree feseetet ‘ OF b 4 d ‘ 4 2% é C2 2,8, ‘ Plant this Art and Stories with Beauty Editors and Fashion Columnists in your Local Newspapers! Order Photos FREE from Exploitation Dept., Universal Pictures Co., 445 Park Avenue, NEW YORK 22, N.Y. DORIS DAY DISCUSSES HER NEW NEGLIGEE "'Negligees in the kitchen? Why not?" asks Doris Day. The star of Universal's "Send Me No Flowers" sees no reason to change into slacks just to go into the kitchen to brew the morning coffee or to prepare a midnight snack. "Maybe it is because | don't favor negligees with dripping lace sleeves to catch in the toaster," Doris Day presents an alluring figure in her blue chiffon negligee with its plunging neckline and empire waist. The star of “Send Me No Flowers,” points out that this gown is both pretty for the bedroom, and practical enough for whipping up a snack in the kitchen. (Still No. 1940-EX 5) COLLECT A PERFUME WARDROBE FOR YOURSELF DORIS DAY OFFERS SOME HELPFUL HINTS ON FRAGRANCE Doris Day believes that collecting and using various fragrances can be a definite booster for_a woman's morale. The sparkling star of Universal's "Send Me No Flowers," says that she frequently thinks of new ways to use perfume, new ways to display them, and new ways to wear them. Doris Day applies her favorite perfume in this scene from Universal’s “Send Me No Flowers,” in which she co-stars with Rock Hudson and Tony Randall. In real life Doris is an avid collector of fragrances and has a large array on her dressing-table at home. (Still No. 1940-EX-4) I'm going to copy a friend of mine who has ornamental pins made to order for cocktail dresses. Each one contains a locket backed with gold mesh in which she places a piece of cotton soaked with her choice of perfume for the evening. She wears the pin at the low point of her neckline where a waft of fascinating fragrance is wafted around her as it rises from the secret container.” “Another friend has a small wrist watch with a false back that contains a vial of cream cologne. The scent lasts all evening, longer than if she had applied her perfume to the inside of her wrists as most of us do." Asked if she thought a girl should find the perfume best-suited to her personality and then stick to it, Doris Day answered: "Not necessarily. There are certain highly prized perfumes that we all find a joy to wear, but personally | believe in trying new perfumes and colognes and choose the fragrance to suit my mood of the moment, as well as the occasion. | like to keep a display of perfume bottles on my dressing-table to look them over before | dress for an evening out on the town. Then, when | have chosen which fragrance | shall wear, | match my bath oil and my spray cologne to it so that they won't clash with each other. The perfume | spray on my hair and touch to my ear lobes, my wrists, and the base of my throat. My perfume wardrobe is then complete with everything matching — Just as | choose the accessories to go with my gown." Doris feels that perfume is used best when used frequently. Saving a precious bottle too long can ruin the contents as the chemical changes that take place due to evaporation can spoil the fragrance over a period of time. So enjoy your birthday present now, and don't try to save it for next year! "Never spray perfume directly on your clothes,’ admonishes the star. "And don't dab any on, either. Perfume is made for the skin and hair, not your dress. It should breathe warmly from a beating pulse, or shimmer from your silky hair—or a skin-warmed locket. You can ruin delicate fabrics with perfume. These tips on the uses of fragrance, coming from a lovely woman of the world, will help to make any girl more attractive and romantic to the men in her life. DORIS DAY MODELS A NEW FASHION SHORT EVENING COAT ACCOMPANIES LONG EVENING GOWN Long evening dresses topped with short, tailored jackets are new on fashion's agenda this season. And first with the latest is Doris Day, starring in Universal's "Send Me No Flowers." She delights in an ensemble that teams an ivory wool gown with a collared, buttonless jacket piped in satin. Doris modelled her new style for us on the set while cameras were being readied for her next scene. She pointed out the way the large satin-covered buttons were featured on the dress instead of on the coat, and how the jacket, bound with satin on reverse and sleeves had a "blazer" look. Slits in the narrow sleeves are repeated in the long narrow skirt. The panelled dress is belted with a narrow tie at the waist. The star pointed out the fact that the jacket of her ensemble could be worn with daytime dresses, too. She suggested it could be teamed with a short white pleated skirt for sports wear, and with a dark skirt and dark shell blouse for office wear. Being in the luxury class herself, Doris doesn't have to worry about economizing in her clothes purchases, but admits she enjoys the challenge of figuring out new color combinations in her wardrobe. She told us that she thinks a long evening gown with matching short coat is a good budget investment. The formal gown could be worn with an opera cape or stole for very impressive occasions while the addition of a short cocktail dress would give a more versatile life to the short coat. Ivory white wool makes up this long evening gown and matching short jacket worn by Doris Day in Universal’s “Send Me No Flowers.” The jacket is bound in white satin to match the buttons on the dress and the slits in the sleeves match the slits in the long skirt. (Still No. 1940-102) DORIS DAY OFFERS SOME GOOD SUGGESTIONS FOR FIGURE IMPROVEMENT GOLF YOUR WAY TO A GOOD FIGURE Golf, bicycle-riding, and tennis are the sports that provide the best exercise for figure improvement, and they are the most fun, too. At least this is the opinion of willowy Doris Day. The star of Universal's "Send Me No Flowers," takes plenty of time between pictures to enjoy the outdoors, and she reaps added dividends in an improved figure and glowing complexion. Though she is an all-around sportslover, Doris enjoys golf best. She believes that her favorite sport contributes to her feeling of well-being, and told us point by point how she feels that it works. "Practising your swing improves your golf, of course,"" Doris began. "That's why we go to the practice range. But | know several girls who care more about whittling their waistlines than they do about winning trophies. Just think — every time you assume the correct stance, stretch and swing, you are trimming your waist, and improving your bustline and balance. "When you start that long hike over the green in pursuit of your ball you are increasing your circulation, and combining deep breathing with walking and correct posture will aid your complexion as well as add flexibility to your legs and feet." Besides golf, Doris Day often plays tennis on Saturday afternoons. She bicycles whenever she gets a chance. In fact she is seen some mornings wearing Bermuda shorts and a white sweater as she pedals down the winding roads of Beverly Hills. Doris Day believes that golf helps to improve your figure if you learn to take advantage of its many benefits. The blonde star is seen in a golfing sequence in her new Universal picture, ‘“‘Send Me No Flowers,” in which she stars with Rock Hudson and Tony Randall. (Still No. 1940-35) BE SURE TO USE THESE SELLING AIDS IN YOUR CAMPAIGN PLAN FOR “Send Me No Flowers’ Page 18 Teasers in Classified Ad Section of your local Newspapers: with copy reading: DEAR ROCK: "SEND ME NO FLOWERS" -i.JUSE-SEND ME! DORIS P.S. Will be waiting for you at the XXXXX Theatre starting W ednesday! “THE PERFECT PAIR" Inquiring Reporter Newspaper Feature: There's usually an “INQUIRING REPORTER" feature in most newspapers — and the reporter assigned is, quite likely, on the prowl for new questions with reader appeal. Suggest one in conjunction with your showing of "SEND ME NO FLOWERS" on this idea: Doris Day and Rock Hudson are known as THE PERFECT PAIR of stars of the motion picture industry. Who would you nominate as THE PERFECT PAIR? Offer theatre passes for your showing of "SEND ME NO FLOWERS" for best letters submitted. Not NEW, but always a GOOD stunt, is the LOOKALIKE CONTEST. This can be especially effective when it involves two important film stars of the magnitude of DORIS DAY and ROCK HUDSON. The contest idea simply is to find the young lady and the young man in your city who most closely resemble Doris and Rock. This could be either a local television station or newspaper activity, securing merchant cooperation for prizes, and the finals on your stage or lobby during your engagement of "SEND ME NO FLOWERS" AD TEASERS Snipe teaser cards or stickers around town (and several weeks early in your theatre lobby) with this copy: “SEND ME NO FLOWERS” ..... just send me! CO-OP AD TIE-UPS WITH YOUR MERCHANTS: The star names of ROCK HUDSON, DORIS DAY and TONY RANDALL in "SEND ME NO FLOWERS" plus the luxuriant settings of the Ross Hunter romantic comedy in Technicolor, add lustre for an ideal co-operative advertising idea with your neighboring merchants. The copy thought is based on "The whole town is talking about the shopping values at This-andThat Stores—and the whole town is talking about "SEND ME NO FLOWERS" at the Bijou Theatre." D-DAY ON THE AIR: In conjunction with DORIS DAY'S most recent recording of the title tune she sings behind the opening credits in "SEND ME NO FLOWERS"—and which she has recorded for Columbia Records—suggest a D-DAY on his program for one of the premiere radio platter spinners. On D-DAY, DORIS DAY DAY —try and make it for the day before, or opening day of "SEND ME NO FLOWERS," a Doris Day record played at regular intervals—or, better yet, a full hour show devoted to the recordings of the popular screen and song star.