Strange Bedfellows (Universal Pictures) (1965)

TELEVISION SPOTS—FREE! The deliciously attractive combination of Rock Hudson, Gina Lollobrigida and Gig Young as they entertainingly cavort through "STRANGE BEDFELLOWS'" is delightfully highlighted in a provocative set of television spots —NOW available FREE for your use in your TY selling campaign. Here is a pictorial—and sound—packaging of intriguing eye-and-ear selling factors that quickly piles up the entertainment values to be found when they go to your theatre to see "STRANGE BEDFELLOWS." All on 16 mm film, the set includes 60, 20 and 10 second spots, with sufficient silent footage to allow for your local playdate information. COVERED LU ORDER the FREE set of TY SPOTS—NOW—from HERMAN KASS, UNIVERSAL PICTURES, 445 PARK AVENUE, NEW YORK, N.Y. 10022 RADIO SPOTS THAT SELL! Free Transcription (agin VARIETY OF MESSAGES Your market for patrons to see "STRANGE BEDFELLOWS" includes the vast radio audiences that tune to their favorite radio stations for their news and weather, music, personalities, and traffic information. AN UMmbRELLA! Full advantage should be taken of the pleasantly effective radio spots prepared for this kind of listening—and available FREE— for you to use to reach these people with your booking of the film. There is a variety of sock-selling messages on this transcription—and they will fit perfectly into your radio ad budget. The spots are 15, 30 and 60-second in length, and in each instance allows adequate time for local playdate information. _ANO YOUR THEATRE Order this FREE Radio Spot Transcription from RADIO DEPARTMENT, UNIVERSAL PICTURES, UNIVERSAL CITY, CALIFORNIA TRANSCRIBED RADIO INTERVIEW with ROCK HUDSON! A STRONG ON-THE-AIR PROMOTION HELP FOR YOUR "STRANGE BEDFELLOWS" DATE! The open-end interview transcription is available for your local use—FREE —and comes in a complete question and answer form so that your local radio personality can be heard interviewing Rock Hudson personally. This listenable air-time programming is broadcast over 800 American radio stations—as well as the Canadian Broadcasting Company Radio Affiliates—on Dick Strout's "CELEBRITY PROFILES" program. In openend form, it is also serviced to more than 200 key radio stations throughout the country by Garrison System, Inc. It is suggested that your local FREE! A big asset to your advance publicity campaign for "STRANGE BEDFELLOWS" is this transcribed RADIO INTERVIEW with ROCK HUDSON. This open-end disk can also be valuable during the current run of the picture. Rock comes on strong in this sparkling broadcast interview as he talks to the nationally famed Hollywood radio reporter, Dick Strout, in a fascinating discussion of the star's screen activit and Gig Young in this film, and tales of the filmland scene. SCREEN AOVERTISING! ies, his association with Gina Lollobrigida radio stations be checked to learn if they are using this special syndication package. Write NOW to RADIO DEPARTMENT, UNIVERSAL PICTURES, UNIVERSAL CITY, CALIFORNIA, and ask for the OPEN-END INTERVIEW TRANSCRIPTION WITH ROCK HUDSON for "STRANGE BEDFELLOWS." It will be welcomed by your radio station program manager—and you should also tie it in with your radio spot buy. SUGGESTED COPY FOR LIVE RADIO SPOTS (ONE MINUTE) ANNOUNCER: “Here comes your top fun-and-love show of the year! It’s love Italian style... with a hilarious American twist when Rock Hudson and Gina Lollobrigida tangle as STRANGE BEDFELLOWS ... the romantic comedy with kingsize bedlam! It’s Rock’s most riotous love-bout as he and torrid bombshell Gina go round and round in their pursuit of each other! They love to fight—but certainly not at night—in STRANGE BEDFELLOWS, the hilarious sexplosion in Technicolor which also stars that Roguish funnyman, Gig Young. It’s a film teaming that has the motion picture screen steaming with the zingiest story ever told ...of a romantic American—Rock—lighting the fuse of an Italian firecracker—that’s Gina—and all your previous notions of love and fun go b-o-o-m when you see this combustible pair in action! Don’t you dare miss seeing Rock Hudson, Gina Lollobrigida and Gig Young in STRANGE BEDFELLOWS! Co-starring Edward Judd with Arthur Haynes and guest star Terry-Thomas! STRANGE BEDFELLOWS-—Technicolor-blazing with Rock and Gina—opening...................... at the Theatre!” (30 SECONDS) ANNOUNCER: “Rock Hudson and Gina Lollobrigida make STRANGE BEDFELLOWS as they romp, brawl and make love in STRANGE BEDFELLOWS-—the year’s brightest comedy romance! It’s love Italian style... with a happy American twist when the torrid and bombastic combination of Rock Hudson and Gina Lollobrigida tangle— in a hilarious and romantic fashion—in STRANGE BEDFELLOWS where they love to fight—but not at night! That roguish funnyman, Gig Young, stars with them in the fabulous Technicolor fun-and-love show .. . opening Theatre!” (15 SECONDS) ANNOUNCER: “Rock Hudson and Gina Lollobrigida—they love to fight .... but not at night—make a torrid combination as they star in STRANGE BEDFELLOWS, the year's brightest comedy romance! For hilarious kingsize bedlam, don’t miss. Rock and Gina and funnyman Gig Young in STRANGE BEDFELLOWS. filmed in sparkling Technicolor . . . and now at the Theatre!” Page 11 TEASER TRAILER Your Colorful Advance Screen Salesman IN COLOR ...and it's F-R-E-E ! Effectively planned for your screen as a strong requisite in your pre-sell campaign on "STRANGE BEDFELLOWS'"' is this vastly amusing and attractive COLOR TEASER TRAILER. It's FREE, of course, and it is most important that you schedule it for your theatre at least several weeks ahead of your engagement date. The TEASER TRAILER is also great for cross-plugging at cooperating theatres. FREE! ORDER IT NOW FROM YOUR LOCAL UNIVERSAL EXCHANGE OFFICE! Then... Follow Theatre Trailer With The REGULAR FOR A STRONG |-2 PUNCH TO ASSURE YOU OF A SATURATION SALES PITCH AT YOUR THEATRE PATRONS! Here is an audience-builder that's waiting to go to work for you—with the entertainment ingredients that will bring them back to your theatre to see "STRANGE BED FELLOWS." ORDER the Regular THEATRE TRAILER from your NATIONAL SCREEN SERVICE BRANCH for a Full-Schedule Showing! TV TELOP OR SLIDE The eye-attention of video viewers will be sharply focused on these attractive announcement messages for "Strange Bedfellows.'' Both Telop and Slide are available . . . $6.00 with playdate and station identification (to accompany order) . . . $5.00 without playdate or station identification . . . $2.50 for each duplicate copy of any Telop or Slide. Be sure to mention whether you want the Telop or Slide. ORDER DIRECT FROM Q@ TITLE CARD CO. 247 WEST 46TH STREET, NEW YORK 36, N. Y.