Strange Bedfellows (Universal Pictures) (1965)

‘Lady Godiva’ STREET STUNT! HERE IS A GREAT Ballyhoo FOR YOUR “STRANGE BEDFELLOWS” OPENING DAY ACTIVITIES! One of the numerous highlights in the Rock Hudson-Gina Lollobrigida-Gig Young screen comedy occurs when Gina rides through the business thoroughfare astride a big pure-white horse and un-attired in a flowing blonde wig as she does the ‘‘LADY GODIVA”’ routine for a civic protest rally. Thus, you have the perfect reason to recreate your own LADY GODIVA and parade her up and down the streets in your downtown area for a real promotion stunt that will positively attract attention—so that everybody in town will Know “STRANGE BEDFELLOWS” is at your theatre— with Gina Lollobrigida. Select a shapely model, of course, rig her up in a fleshcolored leotard plus a long-tressed blonde wig. Then hire an all-white horse from a riding stable . . . and you’ve got yourself a real old-fashioned ballyhoo activity that’s a natural to bring the customers flocking into your theatre! The sign copy—you've got to have an additional selling gimmick tied on the horse blanket (no saddle!)—could read: “If GINA LOLLOBRIGIDA can appear as LADY GODIVA in “STRANGE BEDFELLOWS” with Rock Hudson (now playing at the Bijou Theatre) so can I!’’ Of course, you'll want to notify the newspaper and television people—and be sure to check for a police permit, if that’s necessary. GINA LOLLOBRIGIDA in a scene from Panama and Frank’s hilarious comedy in Technicolor for Universal, “STRANGE BEDFELLOWS,”’ in which she stars with Rock Hudson and Gig Young. (Still No. 1941-92) sk Bue A YRS grssee eae Ke HUDSON, : nee LOLLOBRIGIDA and GiG YOUNG staring ina ae marital ranges se gediellows The Original Movie Edition! PAPERBACK BOOK Another Big Ticket-Selling Help For “Strange Bedfellows” A strong aid for your booking of ‘‘STRANGE BEDFELLOWS” is the brand-new PYRAMID BOOK PAPERBACK MOVIE EDITION which does a thorough and beautiful promotional job for the film with its saturation coverage offered from the sales, displays and promotion of the book. sadcar comedy of and qrianges MARVIN ALBERT es YORE 8 ¢mo11asas WONVELS pag seq eunads eee 4 § Lia ei deta BRB ed SARS anna rank prod : Lenard RishOor vs ok Hudson. Cpatsss Rul, starting ROF The attractive full color book cover of the 50c periodical will be a potent sales factor for your showing of “STRANGE BEDFELLOWS”’ and can add dollars to your boxoffice potential. Contact your local Pyramid Book Distributor and work with him on book-racks, window and point-of-sale displays which you can supplement with accessories and enlargements of art-stills. Be sure all dealers are covered with promotional material: book stores, chain stores, newsstands—wherever the paperbacks are sold. ¢ For an attractive lobby display you could blow up pages from the book, and match scenes from the film via stills and/or poster material. e Use promoted copies of the paperback as prizes for some of the contests you have arranged. A FOLLOW-UP FOR YOUR PAPERBACK TIEUP: e Banner the book distributors’ trucks. Furnish them with one sheets and other accessories—and be sure your playdate details are prominently shown. ¢ Bookmarks for a helpful advertising distribution can be easily made using a one-column display ad on one side and have a cooperating book store’s ad on the other side pay for its printing. ¢ A copy of the Paperback should find its way to the work desks of the newspaper, radio and television people who cover the motion picture scene in your city. For Further Details and Information, Write: PYRAMID PUBLICATIONS, Att., Mr. Matthew Huttner, 444 MADISON AVENUE, NEW YORK, N.Y. 10022 Page 13