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Here is one of the most exciting all-out advertising, promotion and publicity tieups ever made by a motion picture studio!
This Hart, Schaffner & Marx promotion is a full-scale campaign which includes full-page national magazine ads, local newspaper ads — ranging from quarter pages to full pages — and timed to the local release of ‘‘STRANGE BEDFELLOWS” at your theatre.
H S & M is making a complete and thorough effort to Support and promote “STRANGE BEDFELLOWS” in every town in which they have a retail outlet for their men’s clothes.
In NATIONAL ADVERTISING the ad reproduced here will appear as a two-page spread in national magazines including ESQUIRE (the March, 1965 issue), TIME, NEWSWEEK, U.S. NEWS AND WORLD REPORT, SPORTS ILLUSTRATED and THE NEW YORKER.
The renowned clothiers’ 22 wholesale salesmen are calling on their 1200 independent retailers as well as the 40 store presidents of the company-owned stores (WALLACHS in NEW YORK CITY with 16 stores; BASKINS, CHICAGO, 8 stores; SILVERWOODS, LOS ANGELES, with 10 store outlets).
They will all receive PROMOTION KITS which will include DIRECT MAIL material with 4-color jumbo postcards,
Write to:
4-color statement stuffers and self-mailers — all using the same art work as used in this national ad.
For NEWSPAPER ADS, the 1240 retailers will be provided with several sizes of ad mats — also using the Rock Hudson ad.
POSTERS have been produced and provided all these dealers and are 4-color posters 30” x 40” in size for window display purposes.
HS&M is providing publicity material for their local level use by the retailers which features Rock Hudson demonstrating the Hart Schaffner & Marx-manship, and plugging the picture. Here is the perfect opportunity for the Exhibitor to avail himself of the most complete promotional tieup he will ever have to merchandise his theatre’s motion picture attraction. The saturation activities, advertising and cooperation of their retailer store outlets makes this a promising scope of endeavor that will surely bring in big dividends for your engagement of “STRANGE BEDFELLOWS” and the HS&M clothing sales.
Your efforts in working with your local retail men’s stores for this promotion will pay off handsomely!
MR. VICTOR MANGANI
HART SCHAFFNER & MARX 36 SOUTH FRANKLIN STREET CHICAGO, ILLINOIS 60606
for the name of your nearest HS&M retailer, as well as for additional promotion material they may have.
He shows his style in the HS&M Frostloom Mohair suit
A “Stopper’’ That Really Sells! rity’’ ads ever presented! Carries the star names and picture credit!
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He shows his style in the Frostloom Mohair suit
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JUMBO POSTCARDS
(Mailer from store with
"Strange Bedfellow" credit on other side)
(Triple-Fold Mailers—with
photo
Page 15
of Rock Hudson on
reverse side}