The Birds (Universal Pictures) (1963)

Page scan 0008 from The Birds (Universal Pictures)

Record Details:

Title:
The Birds (Universal Pictures)
Date:
1963
Publisher:
Universal Pictures
Volume:
The Birds (Universal Pressbook, 1963)
Leaf #:
0008
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
December 21, 2023
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The birds is coming! “It could be the most terrifying motion picture | have ever made!” THE TEASER CAMPAIGN Your teaser campaign for “The Birds” can be the most provocative and comprehensive campaign you have ever put in motion for a motion picture. It bears the “Hitchcock Touch,” with all the incalculable values that the Alfred Hitchcock personality—and the special use of Mr. Hitchcock’s likeness and voice—imparts to a campaign. It has been planned as a completely integrated campaign embodying the following: TEASER NEWSPAPER ADS As shown on the next 2 pages TEASER RADIO SPOTS Narrated by Alfred Hitchcock TEASER TELEVISION SPOTS featuring ALFRED HITCHCOCK A Special Package of @ THREE TEASER TRAILERS to be used in sequence, and all featuring Alfred Hitchcock @ ADVANCE LOBBY ANNOUNCEMENTS Narrated by Alfred Hitchcock See Exploitation Section for Details of Above Material, Plus Special 30 x 40 Teaser Poster, Bumper Strips, Special Teaser Stickers.