The Birds (Universal Pictures) (1963)

Record Details:

Title:
The Birds (Universal Pictures)
Date:
1963
Publisher:
Universal Pictures
Volume:
The Birds (Universal Pressbook, 1963)
Leaf #:
0009
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
December 21, 2023
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TEASERS Herewith 3 groups of Teaser Ads for planning your advance newspaper campaign. Where length of campaign permits, start with Series C. (Ad 201 C will also be effective as a small space unit for ‘‘scatter”’ use off the movie pages.) Series B and Series A are interchangeable, depending on your space schedule. But in every campaign, the proper requence for use of all 3 sets of teasers is in natural numerical order, so that day by day the birds can be seen coming closer and closer and growing more ominous. SPECIAL NOTE: Ads 502-A and 202-B were designed primarily for OFF THE MOVIE PAGE use on opening day, or during the run. Their use should be limited accordingly. a + ae ak The birds is coming! The birds is coming! TEASER 201-C TEASER 202-C 2 Col. Teaser—2 Col. x !/,”—14 Lines 2 Col. Teaser—2 Col.x|’””—28 Lines TEASER 401-C , The birds _ The birds is coming! is coming! TEASER 101-B TEASER 102-B | Col. Teasers—I Col. x 3!/.”—50 Lines “ The birds is coming! SEE MOTION PICTURE PAGES! TEASER 201-B TEASER 202-B 2 Col. Teasers—2 Col. x 31/,”—100 Lines Page 10