The Birds (Universal Pictures) (1963)

AN tm BIRD SEED ON YOUR MARQUEE This is a gamble but the effort is negligible and the results could be very worth while. It is simple: Sprinkle plenty of bird seed or bread crumbs on the top of your marquee. Add some shallow pans of water. The idea is to attract birds. The comings and goings of birds atop your marquee will be eye-stoppers . . . with an added note of mystery. People will wonder why THE BIRDS are flocking around your theatre! .. . If there are any pigeon fanciers in town, investigate the practicability of getting the stunt off to a good start by placing a pigeon cote at the back of your marquee (where it will not be seen from the street). Pigeons are placed there for daytime use only. IMPORTANT: Use W/LD BIRD SEED ONLY, AVAILABLE AT PET SHOPS. AND START AT LEAST TWO WEEKS PRIOR TO THE OPENING DATE. IT TAKES. APPROXIMATELY THIS TIME FOR BIRDS TO DISCOVER THE BANQUET YOU'VE LAID OUT FOR THEM. BIRD» MERCHANDISE Anything and everything connected with birds suggests tie-in possibilities with the most important film about birds ever made. An advance talk with your biggest and/ or most promotion minded department store is a must. REMEMBER please, the early bird gets results. START EARLY to give the merchandising people at the store plenty of room to plan. THE TIE-UP IS BASED UPON STOCK ITEMS such as yard goods for dress and home decoration with bird designs; wall paper and dinner ware with bird motifs; ceramics, jewelry, novelties, toys, paintings and prints that reproduce birds; books about birds; feathered items; and of course, the birds themselves, cages and cages of live, chirping canaries, love birds and other popular pets hung around the store during the week of this promotion. Pet shops will be delighted to loan the birds for obvious good publicity reasons, and the store should be delighted with this off-beat decorative scheme. For art that ties in with window displays, counter displays and newspaper ads, use portraits of Alfred Hitchcock (who is better known than any movie star) as well as shots of principals in the cast. Action stills of attacking birds will not apply to merchandising tie-ups. “lt could be the most terrifying picture | have ever made!” — EXPLOITATI HITCHOCK MYSTERY WEEK You have a solid merchandising basis for HITCHCOCK MYSTERY WEEK: NINE (9) PAPERBACK NOVELS plus HITCHCOCK'S GREATEST MYSTERY MOTION PICTURE! EIGHT favorite Hitchcock paper| backs, all published by DELL, are illus— trated here. Details of the NINTH HITCHCOCK paperback, "THE BIRDS" are covered in a special ee | Alfred Hitchcock ALFRED ‘ | HITCHCOCK | announcement devoted to this new= | RESED PRESENTS: | est Dell release, which will be on the ya stands in time for your playdate. MORE OF MY HITCHCOCK MYSTERY WEEK edo nO ys aNCTITCS FAVORITES involves (I) announcement of Week : , from Mayor's office; (2) Tie-in with as many book shops as possible including book rack sales in drug stores, markets, department stores, etc.; libraries both paid and public; literary groups, private and collegiate; any other tie-ups you make which combine their promotional activity with the ''Week'' (Your Department Store Bird Merchandise tie-in and your Birds From the Sky balloon stunt are good as part of your Hitchcock Mystery Week). The Week is a natural for discussion by any book program on TV or radio. It provides good copy for radio and TV commentators. It gives any newspaper good reason for Hitchcock stories. Hitchcock is not only Hollywood's most famed producer. He is also the showworld's most fascinating personality. His spectacular accomplishments over the years read like a who's who of the show world's greatest hits. His name is legitimately equated with genius. Hitchcock Mystery Week is good grist for the mill of any promotion... any newspaper... and commentator... any columnist . . . anybody interested in entertainment. BOOK MARKS Universal's survey of practical promotion turns up the fact that BOOK MARKS are welcomed by libraries more than ever. An imprinted book mark on "The Birds" is a must for Hitchcock Mystery Week. The title, credits and ad copy go on one side. On the reverse is the library's own selected list of Best Mysteries. Make up book mark from teaser ad 103-B or 402-A. LIVE BIRDS in a front completely covered with feathers! You'll need a quantity of small assorted feathers for the front illustrated here. Such feathers, known in the trade as ‘fluffies'’ are sometimes available from manufacturers of feathered products. If none are available locally, contact the supplier listed below. Sign shop cuts away an oblong opening, preferably in the returns on either side of a false front. A cage of live birds (seagulls, crows, ravens, black birds or finches) is attached BEHIND THIS OPENING. Front of opening is covered with glass or heavy plastic to protect birds. Frame the opening with a fancy go!d design. The effect you now have is a "design" of real birds as part of your front. Add one-sheets, framed stills and/or other accessories as desired. If you cannot locate bulk feathers locally, order sacks of "Feather Fluffies'' in bright assorted colors from HOLLYWOOD FANCY FEATHER CO., 512 S. BROADWAY, Spray the surface of the false front LOS ANGELES 13, CALIFORNIA. with an adhesive and drop your colored feathers on. Let them dry until they adhere. The final result is a corner (front and return) on either side of your lobby covered entirely with feathers and featuring live birds. THE FINISHED EFFECT IS AN EYECATCHER THAT WILL CAUSE MUCH COMMENT. PRICES: ONE OUNCE PLASTIC BAGS (enough for trimming a one-sheet size display), 75¢ per bag. HALF POUND BAGS (enough for covering approximately 35 square feet of surface), $3 per bag. ONE POUND BAGS (enough for approximate coverage of 70 square feet), $6 per bag. Basic rate is $3 per half pound. All orders C.O.D. Parcel Post plus postal charges. Page 33