The Birds (Universal Pictures) (1963)

BANNER OF FEATHERS The advance banner above your door reads "THE BIRDS IS COMING!" During playdates you substitute the copy “is here!" . . Sign shop cuts out heavy block compo letters for "THE BIRDS". These letters are then sprayed with an adhesive and quantities of small, assorted colored feathers are sprinkled on. RESULT IS YOUR TITLE IS REPRESENTED IN FEATHERS. (If such feathers are not available locally see copy in this section reading: "LIVE BIRDS IN A FRONT COVERED ENTIRELY WITH FEATHERS" for supplier). SPORTING GOODS STORES The item that sporting goods stores can tie in with your campaign is BIRD DECOYS. Modern decoys come in plastic, mostly used for duck-blind hunting. Old fashioned decoys were carved out of wood and include other types of wild fowl. Suggest to sporting goods dealers that a window devoted to both types together with stills plus a 22 x 28 and insert card, would gain a lot of attention during your playdates. Remind dealers that the importance of "The Birds'' together with the publicity generated, guarantees more attention value than normally. Everyone who gets on "The Birds" bandwagon thereby benefits! PEOPLE WITH BIRD NAMES How many people in town are there with the names "BIRD", "CROW", "EAGLE", "WREN", "ROBIN", "JAY", etc., etc.? Inviting them as your guests holds possibilities providing you can get a newspaper columnist or a TV or radio commentator to mention the "bird people" who have been invited to see the picture. RESTAURANTS YOUR tie-up line: "COOL BIRDS AND A BOTTLE OF WINE, AS CHILLED AS A THRILL FROM ALFRED HITCHCOCK'S 'THE BIRDS'."" The promotion is based on bird menus from local chefs. JUST IN CASE... of RAIN! Arrange for a large quantity of umbrellas to be delivered to your lobby in the event of rain. These are passed out along the hold-out line of patrons waiting in the street for your next break. The usher doing the job wears a placard which reads "COURTESY OF THE BIRDS." And speaking of umbrellas, a street bally idea for a sunny day, is to put a couple of girls on the street carrying open parasols with stuffed cotton birds hanging around the rims of the parasols, with title and theatre name on top of the parasols. BANNER ACCESSORIES ALFRED HITCHCOCKS , . The Birds’ g TECHNICOLOR’ r DELUXE FLUORESCENT SECTIONAL VALANCE Made of glowing fluorescent satin with shimmering letter and flowing fringes ORDER ANY LENGTH NEEDED AT $1.65 PER FOOT (Minimum Size 10 Ft.) ‘The birds is here! A , ie ah ae a ae ae aes 3-PIECE STREAMER An attractive 17' long banner, priced at $16.50 each LFRED HITCHCOCKS ‘The ~ sania taie birds is here!’ The Birds RK TKK kK TECHNICOLOR* » hee Oe Pe FLAG OR WALL BANNER ee | SINGLE-FACED $60.00 DOUBLE-FACED $110.00 ALFRED — HITCHCOCKS “The Birds” TECHNICOLOR, In U.S.A. order from your nearest NATIONAL SCREEN OFFICE Manufactured by NATIONAL FLAG & DISPLAY COMPANY 43 W. 21st St., New York 10, N. Y. (Tel. OR 5-5230) FLUORESCENT USHER'S BADGE 40c each In Canada, National Flag Company represented by THEATRE POSTER SERVICE, LTD., 227 Victoria Street, Toronto, Ontario, Canada LIFE FEBRUARY | ISSUE devoted its cover to Hitchcock plus an inside spread on "The Birds". Because of the prestige value involved, it is good showmanship to remind customers of this break. Blow up the Life cover for a one-sheet size flash . . as part of your early advance in the lobby. The December 4, 1962 issue of Look featured 'Tippi’ Hedran. Get both magazines from your back-issues dealer. COTTON-STUFFED BIRDS These novelty birds are two inches long, come in bright assorted colors and are made with cloth and real feathers. They look like sparrows or finches (a type of bird used in the Hitchcock picture). The legs are of covered wire and can be adjusted for "perching" atop lobby frames, store windows or they can be attached to branches for lobby decoration. The price is $1 per dozen (3 dozen minimum order). The same manufacturer (listed below) will supply larger birds such as white doves, approximately 4 inches, at $1.25 each or other varied types (approximately as large as robins at $1.50 each, or still larger types as large as blue jays at $2.00 each. The more expensive types have been listed here only for special purposes that might conceivably arise. ORDER DIRECT FROM HOLLYWOOD FANCY FEATHER CO. 512 S. BROADWAY, LOS ANGELES 13, CALIFORNIA All shipments made C.O.D. PARCEL POST plus mailing charge. Stocks are on hand and can be mailed immediately upon receipt of order. Exhibitors in larger cities are advised to check with local novelty dealers and distributors. There are all kinds of novelty stuffed birds. Prices depend on how they are made. DRAW THE BIRDS BY THE NUMBERS Take a pencil and starting with the number | connect all consecutive numbers with a straight line. By the time you get to No. 136, you will have a blue jay, one of the Py) Nae OO ag at ° @ “y 94 oe Ad feathered stars you'll see ey § : in. ALFRED HITCH= Sie o COCK'S "THE BIRDS" oe ee fo ... The foregoing copy eg oon So and the mat illustrated here, can be used for reproduction in your newspaper or on a throwaway. ORDER BIRD 3 COL. DRAWING MAT, EX. NO. 3 FROM EXPLOITATION DEPARTMENT, UNIVERSAL PICTURES CO., 445 PARK AVE., NEW YORK 22, NEW YORK. THE EARLY BIRD GETS THE BREAKS! PLAN AND PLANT EARLY! Page 35