The Birds (Universal Pictures) (1963)

FOR RADIO... 5 SPECIAL 10-SECOND TEASER SPOTS FOR FARLY ADVANCE These FREE spots are part of your EARLY BUILD-UP to be used at the same time you use your NEWSPAPER TEASER ADS. They are short and punchy with a typical Hitchcock sell, All spots on one recording. Space them around on air time as the mighty little early birds who fly in to prepare the way for your longer radio spots! ORDER SPECIAL 10SECOND TEASER RADIO SPOTS from RADIO DEPT., UNIVERSAL STUDIO, UNIVERSAL CITY, CALIF. SPOT NO. 1 ALFRED HITCHCOCK: "Bird watchers, attention! This is Alfred Hitchcock. The Birds is coming! I'm sure all your cats will enjoy The Birds! Watch for The Birds!" SPOT NO. 2 ALFRED HITCHCOCK: "How do you do. This is Alfred Hitchcock. It is later than you think! The Birds is coming! Watch out for The Birds!" SPOT NO. 3 MULTIPLE ANNOUNCERS: "The Birds is coming . . The Birds is coming!"" ALFRED HITCHCOCK: "This is Alfred Hitchcock. Watch out for The Birds!" SPOT NO. 4 (Bird sounds) MULTIPLE ANNOUNCERS: "'The Birds is coming . . The Birds is coming!" (Bird noises thruout) SPOT NO. 5 (Bird sounds) ANNOUNCER: "The Birds is coming . . The Birds is coming . . The Birds is coming!" as 10 REGULAR RADIO SPOTS... ALL NARRATED BY HITCHCOCK! These ten announcements, all recorded with the Supreme Showman’s touch, are divided into ADVANCE SPOTS and CURRENT SPOTS. All on one disc and FREE. THIS is the magic air-waves bombardment that follows your early-advance radio teasers . . . the liveliest group of ticket-sellers you've had in years! ORDER SET of REGULAR RADIO SPOT TRANSCRIPTION from RADIO DEPT., UNIVERSAL STUDIOS, UNIVERSAL CITY, CALIF. SPOT NO. 1..ONE MINUTE SOUND of someone HAMMERING some distance away. Sounds as though we are in an exterior. HITCHCOCK: "This is Alfred Hitchcock bringing you my man in the street broadcast. The difficulty is that there are no men in the street. Oh, there are a few lying face down but | don't think they'll do — Ah, there's one." SOUND OF HAMMERING GETS LOUDER. HITCHCOCK: "You, sir. Why are you boarding up your windows?" "No answer. A few more hammerings. HITCHCOCK: "I say, why are you boarding up the windows of your home? Don't just stand there shaking. Speak up, man." (A cry) "The birds are coming!"" We hear man rushing away. DOOR SLAMS. HITCHCOCK: "Most peculiar. Disappeared into his house. What he really meant to say was, '"'The Birds' is coming." You see, "The Birds" is a motion picture. Singular. "The Birds" is coming.’ "SOUND of huge flock of birds coming. WINGS FLOPPING, SHRIEKS, etc. HITCHCOCK: "God heavens! The Birds are coming!"" SOUND OF BIRDS RISES TO A CRESCENDO. (Local announcer fills in with theatre information) SPOT NO. 2..ONE MINUTE HITCHCOCK: "How do you do. This is Alfred Hitchcock. May | be serious for a moment? | have in my time produced many films whose only intent was to entertain with mystery and suspense. My newest motion picture, THE BIRDS, seek to do more than this. Beneath a facade of shock and suspense lurks a terrifying idea. After you have sen this picture, the sight of a flock of birds wheeling in the sky will have a new meaning. You will find yourself glancing nervously skyward and wondering . . . THE BIRDS is from a story by Daphne DuMaurier, the same author who gave us REBECCA. Oh, yes. Please see THE BIRDS from the beginning. It is the only way to enjoy it fully." (Local announcer fills in with theatre information) SPOT NO. 3..ONE MINUTE HITCHCOCK: "How do you do. This is Alfred Hitchcock. There is something very unique about my latest picture, THE BIRDS, and | want to tell you about it. | have, through the years, made a good many films whose aim was to provide shock and suspense. In all of these the danger which the viewer came to fear was man-made, and therefore subject to all of man's limitations. In making THE BIRDS, however, | have discovered a new source of terror. As senseless as it is, a battle between one man and another is understandable. But the threat in THE BIRDS is incomprehensible and therefore even more terrifying. What will the birds do? Where will they strike? Why? — Don't come to me for the answer. See THE BIRDS." (Local announcer fills in with theatre information) SPOT NO. 4..ONE MINUTE HITCHCOCK: "Ladis and gentlemen, this is Alfred Hitchcock. | wish to lodge a protest. My latest picture, THE BIRDS, is under attack by the most powerful pressure group | have ever encountered. The birds. They have resorted to every device to suppress this picture. Eggs have been thrown at it. Flocks of pigeons have perched ominously on theatre marquees. They even jam my radio announcements. Shocking but true. Each time | attempt to announce the theatre where my new picture is playing, the birds drown me out. The only way for me to learn the terrible secret they are trying to hide, is to see THE BIRDS. See the picture that dares to tell the truth. The picture that was made behind closed cages. THE BIRDS is now playing . . ." A few BIRD TWITTERINGS start. PITCHOCOCK: At the..4. ee. The air is filled with BIRD SOUNDS completely drowning out Hitchcock's voice. (Local announcer fills in with theatre information) SPOT NO. 5.. THIRTY SECONDS (CURRENT) HITCHCOCK: "How do you do. I'm Alfred Hitchcock. If you have ever eaten a turkey drumstick, caged a canary or gone duck hunting, THE BIRDS will give you something to think about. THE BIRDS is my latest motion picture and is playing at your favorite theatre. In the film thousands of these seemingly innocent creatures strike back. If you are the type of person who goes to a bull fight and roots for the bull, you'll love THE BIRDS." (Local announcer fills in with theatre information) SPOT NO. 6.. THIRTY SECONDS (ADVANCE) HITCHCOCK: "How do you do. I'm Alfred Hitchcock. If you have ever eaten a turkey drumstick, caged acanary or gone duck hunting, THE BIRDS will give you something to think about. THE BIRDS is my latest motion picture and is coming to your favorite theatre. In the film, thousands of these seemingly innocent creatures strike back. If you are the type of person who goes to a bull fight and roots for the bull, you'll love THE BIRDS!" (Local announcer fills in with theatre information) SPOT NO. 7.. THIRTY SECONDS SOUND OF CUCKOO CLOCK. HITCHCOCK: "The opinions expressed are not necessarily those of the management. This is Alfred Hitchcock bringing you the correct time. It is now high time you saw THE BIRDS. Because of the unusual nature of this film THE BIRDS should be seen from the beginning. Those of you who read magazines from back to front will consider this most peculiar, but please permit us this whim. It's for your own good." SOUND OF CUCKOO CLOCK. (Local announcer fills in with theatre information) SPOT NO. 8.. THIRTY SECONDS HITCHCOCK: "'I beg your pardon but this is Alfred Hitchcock with an announcement of the utmost importance. THE BIRDS is here! You will find THE BIRDS playing at your favorite theatre. But please don't be deceived by that innocent sounding word, "playing." They call it playing, people would call it—something much worse. But that is all | can tell you. They are everywhere. Watch out for . . . THE BIRDS." (Local announcer fills in with theatre information) SPOT NO. 9..TEN SECONDS HITCHCOCK: "This is Alfred Hitchcock. | have just seen THE BIRDS and am too frightened to move. Please come and help me. | am at your favorite theatre." (Local announcer fills in with theatre information) SPOT NO. 10..TEN SECONDS HITCHCOCK: "This is Alfred Hitchcock. | have just seen THE BIRDS and am too frightened to move. Watch for THE BIRDS." (Local announcer fills in with theatre information) HITCHCOCK MADE! HITCHCOCK NARRATED! Page 39