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material. Discuss with him the possibilities of special displays at important
FOR RADIO x x x
9 OPEN-END INTERVIEWS with HITCHCOCK and STARS of "THE BIRDS’
Alfred Hitchcock and his five “Bird” stars have been interviewed in an open-end foremat for fascinating, behind-the-scenes revelations of the most important personalities in the greatest of all Hitchcock triumps! As your own station “interviewer” poses the ques
tions, Hitchcock and his stars answer with the kind of background information always fascinating to the public.
ALFRED ROD JESSICA SUZANNE "TIPPI' HITCHCOCK TAYLOR TANDY PLESHETTE HEDREN
A PERSONAL HITCHCOCK INTERVIEW . is an obvious asset on any ait-wave. Coupled with information concerning the men and women he picked for his most important motion picture, this great set of background interviews are pearls of showmanship. Each is five minutes. All can be packaged together in one half hour program or you can used one a day. A continuity sheet accompanies the disc. Questions and answers have been timed to give the illusion of real on-the-spot personal interviews. AGREAT accessory to be used as part of your ADVANCE.. Order “BIRDS” INTERVIEW DISC FREE from RADIO DEPARTMENT, UNIVERSAL STUDIOS, UNIVERSAL CITY, CALIFORNIA.
DELL PAPERBACK'S 6 FOOT STANDEE of MR. HITCHCOCK
TIE-IN WITH “THE BIRDS” ina BIRD CAGE!
Of the eight best-selling paperbacks pubIn the satiricial spirit with which Hitchcock identilished by Dell, Hitchcock's ''14 OF MY fies himself with his production genius THIS GIANT FAVORITES IN SUSPENSE" has sold in CUT-OUT HAS BEEN FASHIONED . . TO CAUSE record quantities. Dell has now revised COMMENT AND TO SELL, AS ONLY HITCHCOCK this book, adding the story of ''The Birds” IDEAS CAN SELL! Six feet high, the cage with its to its contents and featuring the new bars and the figure of Lf _
Hitchcock motion picture in a special Hitchcock are cut out.
cover medallion. This can be used as
a standee or YOU CAN HANG IT FROM YOUR LOBBY CEILING and hit it with a baby spot. $15 each F.O.B., N. Y. City and more than worth the investment! A SHOWMAN'S ACCESSORY from THE MASTER SHOWMAN OF THEM ALL! Order HITCH
This paperback is timed to hit the stands with national release of "The Birds."' It will be available at the usual news-stands, drug stores, book stores, markets and chain stores in a program of maximum national distribution to take advantage
of the prestige value of "The Birds."' Contact your local Dell Distributor for information concerning possible point-of-sale
sales outlets .. particularly book store windows and super-markets. Remind him that this biggest of all Hitchcock playdates is his opportunity to plug all Dell-Hitchcock books, with emphasis on ''The Birds."
For further information concerning the revised ''14 of My Favorites in Suspense," featuring ''The Birds,'' contact Dell Publishing Co., 750 Third Ave., New York 17, N. Y.
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COCK-BIRD CAGE STANDEE from MAX FINE SIGNS, 427 WEST 42nd ST.. NEW YORK, N. Y. Send cheque or money order.