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An OUTSTANDING Fashion Promotion!
“The Chalk Garden” Section in HARPER’S BAZAAR EIGHT FULL PAGES OF ADS IN THE APRIL ISSUE
A double-truck ad (illustrated by the rough at right) and six others from leading manufacturers of women's wear make up the eight-page "The Chalk Garden" FASHION SECTION in the APRIL ISSUE of HARPER'S BAZAAR.
This launches a massive tie-up between Harper's, the Hearst Newspapers and Universal, on the national level, and keys a campaign for the exhibitor to emulate. All newspapers in the Hearst chain plus additional papers involved in Hearst Promotions, have been informed concerning possibility of cooperation with stores and LA <
theatres. : ; ls vital fortlong lasting whiteness
Secure the APRIL ISSUE of Harper's Bazaar, and play the fashion angle BIG. It will pay off at the boxoffice!
| RODE. BERN O) TUL Acie nDoaR TAMIOy STARRING DEBORAH KERR » HAYLEY MILLS JOHN MILLS in Ross Hunters production “THE CHALK GARDEN,” & Unive |
Get The Special Harper's Bazaar Pressbook INSERT For The Complete PROMOTION
PARENTS MAGAZINE SPECIAL Use Chalk For “THE CHALK GARDEN”
MERIT MEDAL ONE-SHEET COLORING MAT WINNER! 4 ¥
PARENT’ MAGAZINE An Extra, SPECIAL Proven, pol Sales Piece FREE A GIRL aN. | Use in advance in RECAPTURE RS? f J inner lobby, and y away from theatre, HAVLEY and during the envie : tire run of "The MILIS = Ge Chalk Garden" ad! | jacent to your Box Office. >
Order FREE From EXPLOITATION DEPT.
UNIVERSAL PICTURES CO. 445 Park Ave., New York 22, N. Y.
INVOLVE COMMUNITY LEADERS
Word of mouth can be a big plus in selling ''The Chalk Garden." /+ is a picture that so-called Here is an old friend with a new twist. Set a coloring contest, but with the difference “opinion makers’ will gladly help promote. that the design must, out of deference to "The Chalk Garden", be colored with chalk. Fine as an additional layout piece for heralds and worth trying to plant in any publication. Try selling a retail outlet on using it as an interesting part of a large ad with
Call it to the attention, particularly, of the officers
of the main social, fraternal, philanthropic and line: "In Honor of 'The Chalk Garden,’ We Chalk Up These Great Values." ORDER 3 civic organizations. Suggest they see it with the COL. "THE CHALK GARDEN" MAT No. | .... from UNIVERSAL PICTURES CO., family. 445 PARK AVE., NEW YORK 22, N. Y.
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