The Ghost and Mr. Chicken (Universal Pictures) (1966)

. ——— opportunities for every showman. TV SPOTS THAT ARE DIFFERENT! DON KNOTTS NARRATES AND APPEARS IN THESE UNUSUAL VIEWER-SELLERS! also BlackFreel fn COLOR. a aawnite Here's a brilliant TV Audience-Catcher to provide laughs and sell tickets. Reserve your TV station time now — and order these excellent 16 mm_ sight-and-sound teasers immediately. The set includes various lengths, with sufficient footage for local playdate information. Specify Color or Black-and-White as well as the stations when you send your request to NATIONAL EXPLOITATION DIRECTOR, UNIVERSAL PICTURES CO., 445 PARK AVE., NEW YORK, N.Y. 10022. They're FREE! TIE INTO KNOTTS TV APPEARANCES While Knotts has completed his run on the "Andy Griffith Show," he is committed to do specials throughout the year. Watch for the next one nearest your booking and hitch-hike one of the above TV spots onto it. In many territories, "The Andy Griffith Show" is being syndicated. Work out a cooperative promotion with the local station showing this Emmy winning program, for playdate information on your booking of THE GHOST AND MR. CHICKEN. Also, watch for the late show runs of "No Time For Sergeants,’ and tie into it. Don't forget to publicize your booking with the TV editors and columnists. MAKE A FULL SIZE KNOTTS STANDEE Everyone knows Don Knotts, though they may have forgotten his name. So show them—and you'll get comedy-bound patrons. Use still number 1971-4, blow it up to man size, mount it on beaver board or plywood, scroll-saw it out, put on an easel, and you have a standee fo set near your boxoffice, or in your lobby. Don't forget the playdate information. SCREAM IT UP IN YOUR LOBBY Select your most aggressive electronics dealer; with the hopes of developing sales leads for him, arrange for a tape recorder. With an operating attendant, set it up in the lobby with an announcement which reads "You'll Scream — With Laughter — When You See THE GHOST AND MR. CHICKEN. Test Your Scream, Now. You May Win This Tape Recorder As A Prize Offered By (Name of Merchant)."" Contestants register name and address before their scream is recorded. The tape is played back on an announced date in the store, where the winner is named. BANNER ACCESSORIES Available on THE GHOST AND MR. CHICKEN are Deluxe Fluorescent Sectional Valances, 3-Piece Streamers, Flags, Wall Banners and Usher Badges — all manufactured by National Flag and Display Co. in New York. Order from your National Screen Service Exchange. In Canada, order from Consolidated Theatre Service. duplicates, $2.50 each. TIE YOUR CAMPAIGN UP IN KNOTTS Don't Be Chicken About It! In THE GHOST AND MR. CHICKEN, Don Knotts is cast in a role made-to-measure for his multiple talents as a comic—and an exploitation star. This provides made -fo-measure Knotts is well known through his long time, three Emmy award winning role on the ‘‘Andy Griffith Show” (CBS-TV), and earlier, his appearance with Andy Griffith in both the movie and legitimate theatre versions of ‘‘No Time For Sergeants.”’ So, start with your local TV station on a reciprocal promotion—a plug in the lobby and on your screen, for on-the-air spots. Hitch your TV advertising to the local shows in which Knotts appears. TV TELOP or SLIDE Specify whether Telop or Slide on THE GHOST AND MR. CHICKEN when you order direct from QQ TITLE CARD CO., 247 West 46th St., NEW YORK, N.Y. 10036. With theatre and playdate, $6; without, $5; Free! Hilariously Narrated By DON KNOTTS! RADIO SPOTS THAT WILL APPEAL TO EVERY LISTENER—AND SELL TICKETS, TOO! Comedy Star DON KNOTTS—with his distinctive and very recognizable voice—is featured on the complete set of RADIO SPOTS that have bee especially created to bring every listener into your theatre for "THE GHOST AND MR. CHICKEN" engagement! These effective spots—in varying time lengths to fit your programming and budget needs, and with allowance for local playdate data—comes on one transcription. It is suggested that you ORDER the FREE SET OF RADIO SPOTS on "THE GHOST AND MR. CHICKEN" NOW from RADIO DEPARTMENT UNIVERSAL PICTURES STUDIOS, UNIVERSAL CITY, CALIFORNIA. DON'T GHOST IT—USE YOUR NEWSPAPER Knotts’ role in THE GHOST AND MR. CHICKEN is that of Luther Heggs, typesetter on the local daily, a nervous, fluttery daydreamer who yearns to become a reporter. In this situation is a made-to-measure newspaper contest or search for a "local'’ Don Knotts type and an offer of guest tickets through the classified columns for any male in town whose first name is Luther or whose last name is Heggs. Among newspaper stunts worth considering are: Promote with your local publisher an appropriate award to the reporter who has turned in the best ''Murder Mystery" story of the year. Arrange a feature on the biggest story covered by the paper 20 years ago fo the day of the opening. Invite a contest for the best Ghost or Murder Stories. Or Your Most Eerie Experience. But gag it wherever you can; you're selling an hilarious comedy. HAUNTED HOUSE HUNT Legendary or true, the story of a "Haunted House” or "Murder Mansion" still spells fascinating reading and still offers thousands of vicarious thrills. Work out a scavenger hunt with an organized group—maybe the car or drag club, or a high school organization. Of course, the route is planned so that the haunted house is at your theatre, where the first three or five get free passes. It's a stunt that can bring a lot of attention to THE GHOST AND MR. CHICKEN. TIE-IN KARATE SCHOOLS With Don Knotts in the role of a Milquetoast as the compositorturned-reporter in THE GHOST AND MR. CHICKEN, the idea of tieing in with a school of karate conjures up laughs in itself — but with equal possibilities. Make a try for a local school — it could be a boxoffice “knock-out.” Work with TV, radio and the press to publicize it. “RADIO INTERVIEWS ut. DON KNOTTS 3 JOAN STALEY Here are two real comedy interviews that will be welcomed with open arms at your local radio stations! They're guaranteed for laughs as well as for ticket-selling strength for your engagement of "THE GHOST AND MR. CHICKEN." The FREE transcribed radio interviews with DON KNOTTS and JOAN STALEY come to you in open end form on one disk, and includes the timed questions and answers so that your local radio per sonalities can conduct their own program interviews with these two stars. They are delightfully listenable conversations that the radio audience will enjoy, and the plugs for the picture can't miss! Be sure to ORDER the FREE OPEN-END RADIO INTERVIEWS WITH DON KNOTTS AND JOAN STALEY — NOW — from RADIO DEPARTMENT, UNIVERSAL PICTURES, UNIVERSAL CITY, CALIFORNIA. The above interviews also get nationwide airings on the popular DICK STROUT "CELEBRITY PROFILE" RADIO PROGRAM, heard regularly on more than 800 stations both in the United States and Canada. In addition, they're serviced and broadcast over a syndicated network of 200 key radio stations.