The Grass Is Greener (Universal Pictures) (1960)

RADIO—TV—TRAILERS Now available to all exhibitors in FREE Transcription form is an unusual group of smart radio-spot announcements that will put a big punch in your advance campaign. Specifically designed to appeal to various segments of the radio audience, these spots are geared for maximum action-response. The spots are 15, 30 and 60-seconds in length and, in all instances, the time mentioned includes adequate opportunity for local playdate information to be given ‘‘live’’ by the station announcer. Order this FREE radio disc from RADIO DEPARTMENT, UNIVERSAL-INTERNATIONAL STUDIOS, Universal City, California Free —Teaser Trailer — Free Spearhead your advance selling campaign by using the specially prepared Teaser Trailer far in advance of your regular trailer. It’s short, but extremely effective—is in gorgeous color and guaranteed to spark interest and excitement for ‘THE GRASS IS GREENER’’. The use of this advance trailer will make the regular trailer doubly effective. It can also serve as a Cross-Plug trailer in situations where this is found adaptable. Created with this double purpose in mind, the only change required is to substitute the Now Playing Theatre copy for the frame that presently reads ‘‘Coming Soon". Cross-plugs can do a vital selling job for you and ‘‘THE GRASS IS GREENER”. Order BOTH Trailers from your NATIONAL SCREEN SERVICE EXCHANGE Please Note That the Teaser Trailer is FREE! FASHION COMMENTARY FOR RADIO (Approximately 6 Minutes) Hello Everybody. Today we have some exciting fashion and beauty news from two of Hollywood’s loveliest actresses, Jean Simmons and Deborah Kerr, whom you will be seeing in the Grandon Production “THE GRASS IS GREENER”, hilarious new comedy released by Universal-International. There are so many wonderful clothes displayed in this picture that we really don’t know where to start in telling you about them! However, let’s start with coats, because to almost every one of us the purchase of a new coat is the most important item of our seasonal wardrobe. A coat is important because it can stand out as a fashion all by itself, or it can create a charming ensemble when worn with a matching dress. For instance, in ‘THE GRASS IS GREENER” you will see two coats modeled by Jean Simmons, each with its matching dress in the same shade and material. There is a wonderful bright emerald silk cocktail coat that Jean wears over a simple dress cut along princess lines. It has a stand-away notched collar and a dramatic, stiffened bellshape skirt. With this ensemble Jean carries out the same color theme in hat, bag and Shoes. It puts you in a party mood just to see her wearing it—and it wouldn’t be too hard to copy, either! The other coat that we fell in love with is a sunny orange wool daytime coat tossed casually over a dress of the same light-weight wool. Its free-and-easy cut makes it a delightful topper for a basic black sheath, or any other neutral-toned dress. One of the smart accessories that Jean features with this coat is a furled silk umbrella in orange, that gives her a sophisticated, worldly look. The furled umbrella may very well be the latest accessory for completing milady’s costume look this coming season. But leaving coats for a moment, let’s look at one of the sensational evening outfits that Jean Simmons wears in “THE GRASS IS GREENER”. This is really something to widen your eyes and make you sit forward on your chair, for Jean introduces the Pantaloon Dress as an evening costume. Now we know that trousers have been worn since Marlene Dietrich and Greta Garbo started the trend thirty years ago. Women have worn them morning, noon and night for lounging at home, or active sports wear. Now we are seeing pipe-stem pantaloons worn under a sweeping skirt for the most devastating fashion effect of the season. The pantaloon dress, as worn by Jean, is made of hand-printed silk taffeta. The top of the dress features a demure neckline and covered shoulders, then the skirt ends in a pouf at the knee and drapes back to the floor behind. From the knees down the pantaloons appear, just like those of an old-time Southern belle, but they taper down at the ankles and match the dancing shoes of the same hand-printed silk. On her shoes Jean wears brilliant buckles that echo the diamond band she wears in her brunette hair. That is the only jewelry you'll see so that nothing detracts from the impact of this latest fashion surprise—pantaloon dresses for evening. Talking of jewelry we learned that Jean Simmons favors simplicity for dramatic appeal. If you have ever been tempted to load yourself down with just one more piece of jewelry before starting out on a date—don’t do it! Jean believes that if you will take one last look in the mirror and remove some item of adornment—you’ll look much smarter. The idea is that wearing a beautifully understated dress whose lines define your figure, you should play it up and not detract from it with too much jewelry. If, for instance the dress has a classic neckline, let it speak for itself. Don’t blur its appeal with strings of beads, chokers or pendants. You can point up the most attractive or original feature of your dress however, with one simple pin or brooch. For instance, in one scene of “THE GRASS IS GREENER”, Jeans wears an afternoon dress of pale blue silk with a princess line. The bustline is emphasized with a bow of the same material and on the bow is placed a clip of turquoise and diamonds which draws the eye to the high waist. Earrings match the clip, but you will see that Jean has omitted all necklaces, bracelets and rings. The effect is one of elegant simplicity. Isn’t that the look we are all striving for? I think it is. But along with lovely clothes we must present pretty faces and attractive hairdos. We can take hints from the movie stars in these departments too. So let’s find out what Deborah Kerr does to keep that exquisite English rose complexion in such pristine beauty. It might surprise you to know that Deborah feels that one word is all-important in caring for your complexion. ‘‘Discipline,” says Deborah, “That’s the word.” It takes time to insure a good complexion, and Deborah disciplines herself to take this time despite a schedule that would surprise campaigning politicians. She never retires at night without removing every trace of make-up with a quickdissolving cream made especially for those who wear movie make-up. Following this step, Miss Kerr washes her face thoroughly in soap and warm water and adds a touch of cream to combat dryness. Apart from keeping her skin sparkling clean, she sometimes wraps a piece of ice in cheese cloth and rubs it over her face to bring the blood to the surface. When the impurities of the skin are washed away in the bloodstream, the skin is tightened, and the pores closed. This is a fine refresher after a day in the hot sun. Deborah also believes in the old adage of drinking eight glasses of water a day— but she takes some of hers in tea. Most English girls drink countless cups of tea every day—so—maybe this is the secret of their lovely complexions? Perhaps we should try this idea and see what it does for our skins. The smart sophisticated comedy which saturates the story action in ‘‘THE GRASS IS GREENER” is ideally captured in a special set of TV spots which should prove a powerful selling influence to prospective ticket buyers. The entire set is FREE to exhibitors and should be a must in every full-scaled pre-sell campaign on this picture. All on 16mm film, the group includes 60-second and 20-second spots and the time spans include enough footage at the end to allow local playdate information to be given. Order the set from HERMAN KASS, NATIONAL EXPLOITATION DIRECTOR, UNIVERSAL PICTURES CO., 445 Park Avenue, New York 22, New York. In ordering, please specify the station or stations on which you plan to use the spots. TV TELOP OR SLIDE Both Telop and Slide are available as shown . . . $6.00 with Theatre playdate and _ station identification information (to accompany order) . .. $5.00 without theatre playdate or station identification . . . $2.50 for each duplicate copy of any Telop or Slide. Be sure to mention whether you want Telop or Slide. Order direct from QQ TITLE CARD CO., 247 West 46th St., New NAME HERE York 36, N. Y. SUGGESTED LIVE RADIO COPY (ONE MINUTE): ANNOUNCER: ... Cary Grant, Deborah Kerr, Robert Mitchum and Jean Simmons im... “THE GRASS IS GREENER”. The hilarious comedy that proves a four-sided triangle is the spice of love! “THE GRASS IS GREENER”... the screen’s most broad-minded look at a trusting husband, a wife with unconventional ideas about marriage, a house guest who wants to play around, and the wife’s ‘best friend’ with some playful ideas of her own! “THE GRASS IS GREENER”... in color and Technirama-70 .. . proves that the trouble with house parties is that you never can tell which parties will end up playing house! For the comedy-hit-of-the-year, and for an inside look of what goes on on the other side of the fence, be sure to see... “THE GRASS IS GREENER”, a Grandon Production released by Universal-International Studio. Starring Cary Grant as the trusting husband, Deborah Kerr as the restless wife, Robert Mitchum as the impatient rival, and Jean Simmons as the not-so-innocent bystander! “THE GRASS IS GREENER?” starts at and will prove to you that variety is the spice of love! Don’t miss .. . GRASS IS GREENER!” (30 SECONDS): ANNOUNCER:. .. “THE GRASS IS GREENER”! ... the hilarious comedy that proves a four-sided triangle is the spice of love! Starring Cary Grant, Deborah Kerr, Robert Mitchum and Jean Simmons, “THE GRASS IS GREENER” is the screen’s most broad-minded look at a trusting husband ...a restless wife +. and some playful house guests who also prove that variety is the spice of love! In color and Technirama-70, “THE GRASS IS GREENER”, a Grandon Production released by Universal-International starts (15 SECONDS): ANNOUNCER: For the comedy-hit-of-the-year, and for an inside look of what goes on on the other side of the fence, be sure to see... “THE GRASS IS GREENER”! Starring Cary Grant, Deborah Kerr, Robert Mitchum and Jean Simmons, “THE GRASS IS GREENER” in color and Technirama-70 starts at Lipstick magic has always been a potent feminine wile and girls like Deborah Kerr and Jean Simmons learned to wield it with a cunning hand. In fact, a steady hand is a basic necessity when you apply lipstick if you do it the movie-star way—with 2 brush. First you outline your lips in a slightly darker color, and then fill in with a lighter shade. This gives the mouth a chiselled, unblurred look that stays fresh-looking all day. For colors many of the stars like to match their lipstick shade to their dress, while others mix an exotic shade by the blending of two or more colors and this is a shade always identified with them—rather like having your own special perfume blended for you. Deborah and Jean both warn that purplish lipsticks should only be worn with sparkling white teeth for a flattering effect. Powdering your lips before outlining them is a good tip to follow, it makes your color last longer, and if you apply a trace of cream on your lower it will add a sultry reflection that might intrigue you. With your face all made up, you now will think what about my hair. If you are looking for new styles, there are some beauties in “THE GRASS IS GREENER” as worn by Jean Simmons. We all want to look romantic in the evening, don’t we? But we ought to plan way ahead for that special occasion, be it birthday or anniversary, so that we know just how our hair will look when the important night arrives. It’s a good idea, then, to try out your new hair style first, to give it a rehearsal, before it makes its public bow. So, if you are mulling over ideas for a new, yet adaptable coiffure or a special date, take a look at one worn by Jean Simmons in “THE GRASS IS GREENER”. At first glance you will see how Jean’s dark hair is swept back from her brow with an upward lift. The back is pinned close to the head in a classic line. Jean wears a band of brilliants which fits snugly over the front hair line and then lifts towards the back in a very new look, quite different from the ordinary headband. To achieve this look, Jean’s hair was set all over in giant rollers then all the curl was combed out until just the lift remained. Variations on this hair style are easy to achieve, and the effect is spectacular. For glittering, glamorous evenings—and for compliments you’ll remember, try Jean Simmons new hair style for yourself. Page 19