The Killers (Universal Pictures) (1964)

FIVE TRANSCRIBED OPEN-END RADIO INTERVIEWS FREE — TO HELP CUSTOMERS TRACK DOWN “THE KILLERS” Of great importance to your advance campaign are these five open-end radio interviews — four of the stars and the producerdirector. They have been carefully prepared as an important part of the pre-sell effort. These interviews are unusually interesting and varied and point up the tremendous action and drama of "The Killers." ~~ LEE MARVIN ANGIE DICKINSON JOHN CASSAVETES RONALD REAGAN DON SIEGEL A continuity sheet accompanies each disc. Question and answers have been accurately timed to create the feeling that the personalities are being interviewed by your local announcer at the radio station. FRE ERNEST HEMINGWAY FANS ARE PRIME BOX OFFICE TARGETS "THE KILLERS" is based on the exciting short story by the distinguished author Ernest Hemingway and is classified as one of the masterpieces of our time. The Washington Square Press of New York has published a paperback entitled ''A Pocket Book of Short Stories (W255) and the lead story is “THE KILLERS". Have your local book stores and department stores feature this book in their windows with production stills to attract attention. CONCENTRATE on TV POPULARITY of STARS In “THE KILLERS” Lee Marvin, John Cassavetes, Ronald Reagan and Clu Gulager have been and still are featured in many popular TV programs. Check your up-coming TV schedule and arrange for local spot announcements on “THE KILLERS" immediately following any program that features these sterling performers. This could be a potent influence for Box Office activity. Order Open-End Radio Interview Transcriptions on ''The Killers’ from the Radio Department, Universal Pictures Co., Universal City, California. CAPITALIZE ON THE CAPTIVATING CURVATIOUS ANGIE DICKINSON USE 40 X 60 LOBBY POSTER WITH VARIETY OF EXCITING PHOTOS OF THIS BLAZING NEW STAR * * * * Other Photos: 95008-5 95008-AD-11 Still No. 95008-AD-9 Order Photos From: HERMAN KASS—UNIVERSAL PICTURES CO. 445 PARK AVENUE—NEW YORK, NEW YORK FREE DRAG THE DRAGSTERS IN TO SEE “THE KILLERS”! With John Cassavetes playing the role of a race driver, THE KILLERS" has some exciting drag scenes that will thrill every enthusiast of this popular outdoor sport. Take advantage of this opportunity to: (a) Contact heads of your local auto racing association and drag clubs. (b) Invite your Sports Editors to an advance screeiiing. (c) ae for announcements over the P.A. System at your local race tracks. FREE e« TV SPOTS The exciting drama, the fast-action of sports car racing, the sizzling, torrid romance of Ernest Hemingway's "The Killers" is thrillingly presented in a package of television spots that are loaded with selling. The set is made up of 60 and 20-second spots, on 16 mm film, and designed with sufficient silent footage at the end to allow the local announcer to read playdate and theatre information. The package is available FREE to all exhibitors. Schedule prime evening time slots now and order the set as soon as possible from HERMAN KASS, NATIONAL EXPLOITATION DIRECTOR, UNIVERSAL PICTURES COMPANY, 445 PARK AVENUE, NEW YORK 22, N.Y. Please be sure to specify the stations on which you plan your schedule. TV TELOP or SLIDE Your choice of either telop or slide . . . $6.00 with theatre playdate and station identification . . . $5.00 without playdate or identification . . . $2.50 for each duplicate copy of telop or slide. Be sure you mention whether you want telop or slide and be certain $6.00 orders are accompanied by station identification plus playdate. Order direct from QQ TITLE CARD CO. 247 West 46th St., New York 36, N.Y. SUGGESTED COPY FOR LIVE RADIO SPOTS (ONE MINUTE) ANNOUNCER: Temptation never came in a more dangerous package . . . Stark drama has never hit the screen with such tense, taut suspense! Universal presents ERNEST HEMINGWAY’S “THE KILLERS” . . . Explosively New, and in color! ... “THE KILLERS,” . . . starring LEE MARVIN, ANGIE DICKINSON, JOHN JOHN CASSAVETES and RONALD REAGAN, with Clu Gulager . . . Only Hemingway could have conceived it—only the screen can make the characters come vividly alive... LEE MARVIN as Charlie, the relentless killer—whose price was $25,000 a job ... ANGIE DICKINSON as Sheila . . . she knew more than one way to killa man... JOHN CASSAVETES as Johnny North, the hotshot racer who could handle anything that moved fast, and Sheila moved ... RONALD REAGAN as Browning, the master mind who executed a perfect million dollar robbery. . . . Excitement, thrills, building to a sensational climax that hits with the impact of a forty-five slug . . . Explosively NEW ...In color... ERNEST HEMINGWAY’S “THE KILLERS” . . . starting TE SRD Rasy Re DSSS OE ete AR SS Theatre! Page 9 (30 SECONDS) ANNOUNCER: It’s Explosively new! ... and in color! . . . Universal presents ERNEST HEMINGWAY’S “THE KILLERS” .. . the most thrilling man-woman hunt you have ever seen on the motion picture screen! Set against the roar of thrill-hungry crowds and today’s fastest racing cars! ERNEST HEMINGWAY’S “THE KILLERS” . .. starring LEE MARVIN ... ANGIE DICKINSON .. . she knew more than one way to kill a man ... JOHN CASSAVETES and RONALD REAGAN! Explosively new ... in color ... ERNEST HEMINGWAY’S “THE |G an AR Rego) oS 7 eat ne a roe as tothe), 2 re ee theatre! (15 SECONDS) ANNOUNCER: I?’s explosively new! In Color! ERNEST HEMINGWAY’S “THE KILLERS” . . . starring LEE MARVIN, ANGIE DICKINSON, JOHN CASSAVETES, RONALD REAGAN . .. the screen’s most thrilling man-woman hunt Ree gi pet een eee ae Coe cee tae Soe eee eed theatre. Explosively new! In Color! ERNEST HEMINGWAY’S “THE KILLERS”.