The Last Sunset (Universal Pictures) (1961)

..... BOOKS GOLD MEDAL MOVIE EDITION Fawcett Publications, under their Gold Medal banner, have distributed over a quarter of a million copies of the movie edition of "THE LAST SUNSET". Both the front and back covers feature full color reproductions of the leading stars in the film and should find preferred space on the display racks in thousands of outlets that include news-stands, super-markets, chain and drug stores. Additional strength is being put behind this campaign by the publisher in the form of half-page ads in the Fawcett Magazines and the distribution of rack cards and special mailing pieces calling attention to the film and the book. Distributors are being advised of local opening dates and will extend maximum cooperation for mutual publicity and promotion. For further information, contact MR. AL ROGLIANO Fawcett Publications, Greenwich, Conn. DELL MOVIE CLASSIC PRE-SOLD IN THE HOME -At the time of going to press, Dell Publishing Company has plans for a thrilling edition of "THE LAST SUNSET" in the form of a full-color comic To The Big Women's Audience book. Major distribution is through the 5-and-|0-cent stores and news stands. These books tend to put extra power in your promotion campaign by their exposure on the racks and the fact that they get into the home C A RO L LY Rell L FE Y and offices. Arrange for window displays in every dealer outlet, using scene stills to amplify the pictorial effectiveness of the colored cover on : seperate, featured in LUX SOAP TV SPOT Suggested other uses are: limited distribution at schools, complimentary with credit to "THE LAST SUNSET" copy to the first 50 youngsters attending the opening day and as contest prizes. Over 20,000,000 coverage every week! For Information write: DELL PUBLISHING COMPANY, 261 Fifth Avenue, New York 16, N. Y. ..... the SONG by two of the World's Foremost Composers DIMITRI TIOMKIN e NED WASHINGTON “PRETTY LITTLE GIRL IN THE YELLOW DRESS" is the provocative title of the tune written especially for the film by two of the most noted song composers in the current world of music, Dimitri Tiomkin and Ned Washington. The publishers are backing the song with a heavy promotion push which should show good results at the Box Office. Extra copies of the attractive colored cover reproduced here are available on request and would be an so ee extraordinary window attraction. For special information on the sheet music, write Leeds Music Co., 322 West ee 48th St., New York, New York. Hair Style Photos For Beauty Editors and Beauty Parlors Tend Toward Teen-Agers SOPHISTICATED YOUTH ... Carol Lynley has lost her famous youthful shoulder length hairstyle in favor of an adultly smooth short coiffure. The change is in the interest of her role in Universal International’s “The Last Sunset” in which she and Kirk Douglas are a romantic twosome. Carol, who is still young enough to enjoy looking older than she is, feels she has added five years to her calendar age in appearance and recommends the new style to any teenager who wants to make a hit with her big brother’s friends. To achieve this flattering style the hair must be washed every third day to give it the silky sheen a smooth hairdo requires and a very soft permanent will help hold the style in place. The above photos and story have a 2-fold purpose, either one of which could be a valuable aid in attracting the patronage of the youthful Miss Americas and their boy friends. 1. Service photos (or photo) and story to your local Editor to run as a special on the Women’s Beauty Page or Teen-Age Page. 2. Contact the local head of the National Hairdresser’s and Cosmetologists Association and arrange for a complete promotion to include the following: (a) Association selects local double of Carol Lynley. (b) Association has leading hair dresser style her coiffure to match that of Miss Lynley. Still No. 1899-A41 (c) Photograph stylist and double for newspaper editorial plant. Still No. 1899-9AD Page 6