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RADIO-TV-TRAILERS
The voices of
KIRK DOUGLAS and DOROTHY MALONE
in exciting Back-to-Back Open-End Radio Interviews.
This news about the stars direct from two of Cinema City's shining lights is unusual and can provide a bright spark in your advance radio campaign. Contact your best station for air time on this radio doublespecial.
First hand information about the filming of "THE LAST SUNSET" during the long outdoor location in Mexico and interesting behind the scene incidents concerning the stars and players is given in personal interviews
with Kirk Douglas and Dorothy Malone.
NOTE: A continuity sheet accompanies each disc. Questions and answers have been accurately timed to create the impression that the star personalities are being interviewed by a local announcer at the local radio station.
Order Interview Discs FREE from RADIO DEPARTMENT, UNIVERSAL-INTERNATIONAL STUDIOS, UNIVERSAL CITY, CALIF.
FREE TRANSCRIPTION
FOR SPOT RADIO USE: Comparable to the high standard of entertainment on the screen is a strong set of very effective spot announcements that are available to all exhibitors FREE on one disc. Every spot is individually created to sell ‘THE LAST SUNSET" in the strongest and best manner. The spots are 15, 30 and 60-second lengths and each one provides enough silent footage at the end for the local announcer to give the information pertaining to the local theatre engagement in live form.
Order this FREE radio disc from RADIO DEPARTMENT UNIVERSAL-INTERNATIONAL STUDIOS UNIVERSAL CITY, CALIF.
TV TELOP OR SLIDE
Both Telop and Slide are available . . . $6.00 with theatre playdate and station identification information (to accompany order) . . . $5.00 without theatre playdate or station identification . . . $2.50 for each duplicate copy of any Telop or Slide. Be sure to mention whether you want Telop or Slide. Order direct from QQ TITLE CARD CO., 247 West 46th St., New York 36, New York.
FREE! —TV SPOTS — FREE!
Universal's set of television spots on "THE LAST SUNSET", which highlight the adventurous spirit of the great outdoors with two of the screens top male stars in exciting roles, can be highly effective in selling this attraction as a great big screen special. The entire set of these specialized selling spots are available FREE TO EXHIBITORS. Every viewer will be impressed with the mighty sweep of this expansive outdoor epic and the high standard of entertainment it exemplifies.
All on |6mm film, this specialized set includes 60-second and 20-second spots and these times include enough silent footage to permit all local playdate information to be given.
Order the set from HERMAN KASS, NATIONAL EXPLOITATION DIRECTOR, UNIVERSAL PICTURES CO., 445 Park Avenue, New York 22, New York. In ordering, please specify the station or stations on which you plan to use the spots.
2 TREMENDOUS TRAILERS! USE BOTH FOR BIG PROFIT!
Sensational Regular Trailer in Color
Free-lTeaser Trailer in Color — Free
A one-minute power-packed TEASER TRAILER in Color followed by the REGULAR NATIONAL SCREEN TRAILER, also in Gorgeous Color, provide a screen-sell parley that should captivate your patrons and get "THE LAST SUNSET" off to a fast start. Look over your up-coming programs NOW and schedule both of these prime advance sell factors in important time slots so as to get maximum penetration for a big opening build-up.
IMPORTANT
use the Teaser Trailer for Cross-Plugs in situations where this can be arranged.
Order BOTH Trailers from your NATIONAL SCREEN SERVICE EXCHANGE a> Please Note That the Teaser Trailer is FREE! <q
(ONE MINUTE) ANNOUNCER: Life had laid its savage hands upon them . .
. and now they were
reaping the wild harvest of their loves, their hates, their Strange desires... Thrill to Rock Hudson, Kirk Douglas, Dorothy Malone, Joseph Cotten and Carol Lynley im “The Last Sunset’... in glorious color... COMME sets, Somes OAD Oils Sat ee eS
theatre! "The Last Sunset’... sweeping the screen with the seething excitement of titans clashing in rivalry and revenge! ROCK HUDSON as The Hunter . .
Where would his relentless pursuit of a man he had never seen before end? Could he barter vengeance for love? KIRK DOUGLAS as the Hunted One... What had he done to deserve the fate that mocked him, when he sought only the love that eluded him? DOROTHY MALONE as the Wanted One... Could she discard one love to accept another? CAROL LYNLEY as the Willing One, waiting only to lavish the first surge of her emotions upon the stranger who had come to fill her dreams .. It jars the screen again and again with excitement, fury, tenderness, beauty... Rock Hudson, Kirk Douglas, Dorothy Malone, Joseph Cotten and Carol Lynley in “The Last Sunset,’ SHANTI ones lists ia oe RNS GE THE nb eee theatre!
SUGGESTED COPY FOR LIVE RADIO SPOTS
(30 SECONDS)
ANNOUNCER: Life had laid its lusty hands upon them... and now they reaped the wild harvest of their loves, their hates, their smouldering desires! Thrill to Rock Hudson, Kirk Douglas, Dorothy Malone, Joseph Cotten and Carol Lynley in THE LAST SU NSIT AE COLOR, COMIB I. ns nartsecncrad [ia 2 Rieger nett Ya theatre! Sweeping the screen with the furious excitement of titans clashing in rivalry and revenge... jarring you again and again with stark drama, set against haunting beauty, that builds to an unforgettable climax! Don’t miss Rock Hudson, Kirk Douglas, Dorothy Malone, Joseph Cotten and Carol Lynley in “The Last Sunset,’ starting Be Ska sia ae Whe nod phedties
(15 SECONDS)
ANNOUNCER: Rock Hudson and Kirk Douglas clash head on in excitement that jars the screen! Its “The Last Sunset,” co-starring Dorothy Malone, Joseph Cotten, Carol Lynley. The unforgettable story of two titans, the woman both loved, and the girl one wanted as well. Stark drama that jolts you again and again as it buslds to its completely surprising climax! Don’t miss Rock Hudson, Kirk Douglas, Dorothy Malone, Joseph Cotten and Carol Lynley in “The Last Sunset,” in color, coming ey th FE a arta foun bar bother 2 iow Ok. pears!
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