The Lively Set (Universal Pictures) (1964)

Tap A Lively, Ready-Made Market For Additional Boxoffice HOT RODDERS, DRAGSTERS, SPORT CAR ENTHUSIASTS WILL WANT TO SEE 'The Lively Set" — Drag Them In! One of the top spectator sports In the country, Hot Rod, Drag and Sportscar Racing is highly organized. The International Car Clubs Association — ICCA — estimates there are 20,000 Hot Rod Clubs, each having 10 or more members. Almost every community in the country has at least one club. Authoritative sources indicate there are 5,000 sports car groups, and the National Hot Rod Association sanctions races at 125 of the 200 tracks that stage events weekly throughout the year. In addition, there are many specialized automobile clubs such as the Antique Automobile Club with 3,000 local clubs operating. Many of these clubs do not maintain regular headquarters on the local level. In all areas, however, the names and address of the main officers can be learned through law enforcement officials. It also is good to talk to, and involve, the automobile and sports editors of the local press. USE THESE GROUPS TO BOLSTER YOUR BOXOFFICE! USE THEM FOR STUNTS AND DISPLAYS DETAILED HERE AND OTHER ATTENTION GETTING ACTIVITIES. CAR ENTHUSIASTS AND MEMBERS OF THEIR FAMILIES WILL BUY TICKETS TO SEE “THE LIVELY SET.” GO AFTER THEM! HAVE A CLUB SHOW ITS CARS LIVELY LOBBY STANDEE Some Hot Rods — as one in ‘‘The Lively Set’’ — are strange and An attractive lobby standee can interesting looking contraptions. Owners of Hot Rods, Dragsters be made by blowing up the and Sports Cars are very proud of their automobiles. This clues an 22x28, backing it with compoeasily effected tie-up, prior or during the showing of ‘‘The Lively board or plywood, and jig-sawSet,’’ with the clubs to give the owners an opportunity to display ing around the photo. their cars in front of the theatre, on a specified section of the parkIn addition to the copy already ing lot or in the lobby if space is available. Prepare cards to place on the display, attach a small on autos containing pertinent information. Go after publicity from card containing the following city-side, sports or automobile sections of the paper, and news accurate description of the car: shows on television and radio. Driven by James Darren in the picture. 1929 ‘‘A”’ Ford Roadster. 1962 ‘‘409” Chevrolet engine. uN ) u 4-speed transmission. Chevrolet 4:11 positraction. Black diamond A LIVELY SET DRAG RACE tuft upholstery. Finished with 20 coats candy burgundy lacquer. Tieing up with the local drag strip or drag club, try for a ‘‘The Owned by Roger Brousseau, Santee, Calif. Lively Set’’ racing day or a ‘‘The Lively Set’’ race in the day’s pro . Have it d the P. A. syst ith playdate information on the picture. Award a set of stills or admission tickets HOT ROD AND DRAGSTER PARADE to the winner. Alert the press to the race so that it can be covered Again working with the clubs, sponsor a Hot-Rod or Dragster parade and tell the press the reason for the tie-up with Universal’s exciting through town to the theatre. Furnish signs for each car bearing motion picture. legend ‘‘We are hot-rodding to see ‘‘The Lively Set’’ at the.................. ne eo Theatre.’’ Reserve an area in the parking lot for parking BEST HOT ROD CONTEST of the participants and give each the royal treatment. Word of mouth from this group will add a plus to your ticket sales. Most Hot-Rods are customized with beautifying and ingenious accessories. This presents an opportunity to stage a contest for the best Hot Rod in your city. Have the Chief of Police, the HOT ROD STREET BALLY head of the Chamber of Commerce and an important automobile Locate the oddest looking Hot Rod or Dragster in your community dealer serve as judges. Publicize the contest and have cars park and arrange for the owner to drive it during lunch hour and at the at theatre on opening day of ‘‘The Lively Set’’ for display and judging. close of the day — or at the time when most people are on the Award tickets to see “The Lively Set’’ for such categories as ‘‘beststreet. Provide signs to be placed on each side saying ‘‘You’re kept,’’ most ingeniously equipped,’ ‘‘most customized,’ best invited to see a car like mine perform in the exciting color motion engineered,’’ etc. picture, “The Lively Set’ at the... 3 Theatre now.” Page 14