Tomboy and the Champ (Universal Pictures) (1961)

BOTTOMS UP! COCA COLA TIE-UP ON 550 KEY RADIO STATIONS Saturation coverage comes from this national tie-up with Coca Cola's Hi-Fi Clubs on 550 key radio stations all over America. An example is the photo (left) of Wally Phillips, brilliant disc jock for Chicagoland's mighty WGN. See the Coca Cola bottle at his elbow. His Coca Cola Hi Fi Club has more than 1|20,000 members. Wally Phillips is seen in ''TOMBOY AND ) __ Ge = =THE CHAMP" in an important : role—as he follows the fate of BS Candy Moore on her way to winning a $30,000 Grand Championship at the Chicago International Exposition. Each of the 550 Coca Cola Hi Fi Clubs has already given air time to interview transcriptions with Candy Moore and Rex Allen. Each is committed to 100 spins of song hits from the picture—'"'Get Ready With The Ribbon, Judge!'' — "Who Says Animals Don't Cry" and "Barbecue Rock." In Chicago, the Coca Cola Bottler for the Metropolitan area plans to banner 700 trucks when "TOMBOY AND THE CHAMP" comes to town. Contact the local Coca Cola Bottler in your area and work out a campaign . .. or write to: MR. BLAIR PROCTOR MR. GORDON AUCHINCLAUSS Coca Cola Company or National Hi Fi Clubs Atlanta, Georgia 40 East 49th St., New York, N. Y. MOOLA FOR YOU IN WAYNE FEED! Ads and Displays Spark Big Campaign If your theatre is in one of the states East of the Rocky Mountains — Wayne Feed dealers (and there are thousands of them!) will help "feed" your boxoffice. Wayne Feed gets a visual break in ''TOMBOY AND THE CHAMP"'—for a climactic scene is lensed in a Wayne Feed store. The plug is as plain as the nose on Durante's face. 6326-EX2 Show the above scene still to Wayne Feed dealers in your area. (I) Get them to run a large ad: "WAYNE FEED BUILDS CHAMPIONS! You'll See One of Theme In "“TOMBOY AND THE CHAMP", etc. . . . (2) Get the same copy on their bannered trucks. (3) Work out a guest ticket deal for Wayne Feed "'sales prospects." Co-op ads in newspapers, display material and other promotional matter is being made up by Wayne Feeds for their dealers. For added information contact: R. H. GREEN LLOYD E. VERSTEEGH Director of Adv. and Sales Promotion or Western Advertising Agency P. O. Box 537 35 East Wacker Drive Fort Wayne, Indiana Chicago, Illinois STUDEBAKER DEALERS COOPERATE Studebaker's truck ''The Champ" — plays a big, big role in "TOMBOY AND THE CHAMP." It is radio music broadcast from a Studebaker Champ" Truck—that demonstrates to Candy Moore—that her outlaw calf she is training for the National Grand Championship — responds to melody—and leads like an angel as long as music fills the air. Studebaker is also largely represented in the picture—by a Studebaker "Dart", Tieup ad, bannered "Champ" trucks, Radio-TV plugs are possible promotion activities. "No. 6326-7 ees For further information contact: MR. JACK REARDON Radio Station WKN — Chicago, Illinois 4-H CLUBS COVER U.S. LIKE A TENT 4-H Clubs — with more than 2,302,000 members— flourish mightily across the nation (with the possible exception of Manhattan's Times Square and Chicago's Loop). They have enormous prestige and can open many doors — press, radio-tv, and co-ops. NOTE NATIONAL 4-H-WEEK MARCH 4 to 11 For 4-H Information National Contact MR. KENNETH ANDERSON National Youth Service 59 Van Buren Chicago, Illinois Locally contact the Federal 6326-EX3 Extension Service, U. S. Department of Agriculture, and the County Agricultural Agents Other important organizations are: FUTURE FARMERS OF AMERICA (3,000,000 Members) Contact: Dr. W. T. SPANTON Dept. of Health, Education & Welfare Washington 25 Local contact is through County Agent Office and the Vocation Agricultural Groups NATIONAL ASSOCIATION OF COUNTY AGENTS Contact: MR. CARL ROSE Fayetteville, Arkansas SHORT HORN LASSIES Contact: MRS. BERL WILSON Route 4 Champaign, Illinois Every member of these clubs (and their families are prospective helpers, boosters and ticket buyers. Take it from there! All are represented in the picture in one way or another—and share in the "thank you'' credits of 'TOMBOY AND THE CHAMP." NARTFD THE NATIONAL ASSOCIATION OF TELEVISION AND RADIO FARM DIRECTORS There are 5,000 members—all executives in radio and TV stations from Coast to Coast. Many of them actually appeared in the scenes for 'TOMBOY AND THE CHAMP" which were lensed in Chicago. The entire membership has been contacted in a recent mail-out campaign—and many, thru their organization, have voluntarily offered to use stills, film clips and transcriptions. Find out who are NA RTF D members of Radio TV stations in your area. You have something to talk about—and the inter est is mutual. Page 5