Tomboy and the Champ (Universal Pictures) (1961)

ARMOUR & COMPANY Armour & Company has thousands of distributing agencies and brokers over the United States. Through the efforts of the Armour President, Mr. William Wood Prince, each Armour & Company representative will become a salesman for "TOMBOY AND THE CHAMP". At the time of going to press, Armour's advertising agency is assembling material to be used in Armour ads all over the country. GO ALL OUT FOR BIG STORE TIE-UP ON “TOMBOY TOGS" New York Macy's — world's largest Department store—has often taken a still like this—as the theme of a full page ad—and moved tons of merchandise. Any Department Store has enough items—to do an all out splurge of "Tomboy Togs", inspired by Candy Moore's costume in "The Tomboy And The Champ." They stock jeans, boots, jackets, hats, blouses, etc.— easily offered under the "Tomboy Togs’ tag. No. 6326-P Arrange for a full page ad—a la Macy's. Window displays. Radio plugs..In return give them a lobby display; 100 free tickets . . or whatever is consistent with your policy. "Tomboy Togs" are right for any of the four seasons. SEEK CITY'S “UNSUNG CHAMP” Nominate Someone You Know— Whose Fighting Heart Laughs At Fickle Fortune! (For Newspaper, Radio-TV or Department Store Sponsorship) RADIO —TV FREE TRANSCRIPTION 24 «FOR A SOCK: SPOT RADIO CAMPAIGN! Everybody thrills to a contest and a fighting heart. Especially if it's about a 13 year old charmer—battling Fate—as she guides a measlylooking outlaw calf—to a $30,000 Grand Championship. This is a ticket-selling story—all packed in this single transcription of 15, 30 and 60 second spots—with each one allowing time for local live playdate information. Order this FREE radio spotannouncement transcription TODAY ... from RADIO DEPT., UNIVERSAL PICTURES STUDIO, UNIVERSAL CITY, CALIFORNIA. FREE TV SFOTS One picture is worth a thousand words. Just a teasing glimpse of honey-haired Candy Moore, introduced in "THE TOMBOY AND THE CHAMP"'—will make TV fans —hungry for MORE CANDY MOORE. Sell her on TV! The set of spots is on 16mm film and consists of one 60-second and two 20-second spots —with enough silent footage for local theatre playdate information. Order TODAY from Herman Kass, Universal Pictures Corp., 445 Park Avenue, New York 22, New York. TV TELOP OR SLIDE Both Telop and Slide are available as shown here . . . $6.00 with theatre playdate and station identification informajy THE BEST __ ton (to accompany order)... $5.00 4HANDFFA wihout theatre playdate or station — TRADITION! © identification . . . $2.50 for each dupli— cate copy of any Telop or Slide. Be certain that you mention whether you want Telop or Slide. Order direct from CANDY MOORE ~ BEN JOHNSON OO TITLE CARD CO., 247 West 46th ote Street, New York, N. Y. NAME HERE AUDIO COPY FOR TELOP OR SLIDE See "TOMBOY AND THE CHAMP" — A motion picture to warm the heart of all America — introducing a new young star Candy Moore with Ben Johnson and Jesse White . . . you'll love "“TOMBOY AND THE CHAMP" in gorgeous color. SUGGESTED COPY FOR LIVE RADIO SPOTS (ONE MINUTE) This is a search to find this city’s ‘“Unsung Champ.” Who do you know—man, woman or child—who won’t be licked by Destiny—whether it is illness, an accident or any act of Fate. Honors await the winner. (1) A special Rotary Club Luncheon WEL IEA VON ete test cere as principal speaker. (2) A presentation of gifts, to be determined by the sex and age of the “Unsung Champ.” (3) A giant party to see “The Tomboy And; Phe-Champr vat the. ve ee Theater—a story of honey-haired hoyden of a girl—who falls in love with a scrawny, outlaw calf—and despite un believable setbacks—guides her beloved pet to a $30,000 Grand Championship at the Chicago International Exposition. It proves that no one has ever really failed —if they have not quit. To compete—tell us of someone in this city—whose courage entitles them to be known as an “Unsung Champ.” Please confine details of your nomination to a single page letter — containing all pertinent facts. The person who eventually nominates the winner will sit at the speaker’s table at the luncheon for the “Unsung Champ,” be host for the Theater Party and be privileged to invite 20 personal guests of their own selection to see “The Tomboy And The Champ.” Suggested Story For Newspaper Feature — or For a Letter Contest “THE PET I'LL NEVER FORGET” A man may forget the name of the first girl he ever kissed—but he never, never forgets the name of a pet—he loved in a dear, vanished childhood. Tomorrow—and for 6 days to come— the (Blank City) Tribune will go down memory lane with Mayor................, Police Chichen ssc PSNI TIN eoee saat oes Judge Pe a es Mrs. =-=, Owner OL thes. i": Whatever pet still lives in their hearts (unless it’s an elephant) will scarcely be as downright big as the pet which inspired this series. He’s Champy, a giant Angus bull, that became the beloved of Candy Moore during the production of Page 6 “The Tomboy And The Champ,” opening She NA Ee ge at The................ Theater, Candy’s real life affection for Champ, is a “Believe-It-Or-Not” extension of the movie story itself. For it has to do with a honeyhaired, blue-eyed hoyden of a girl—who wins a srawny, outlaw maverick in a Texas “calf scramble’’—and falls in love with him. How she trains and guides Champy—despite a hundred setbacks— to make him a Grand Champion of the Chicago International Exposition, is the greatest all-heart “Pet story’ ever screened. Watch for the first article on ‘The Pet Tll Never Forget” in tomorrow’s (Name of Paper). ANNOUNCER: Straight from the heart of Texas comes a wonderful motion picture to warm the heart of America... TOMBOY AND THE CHAMP... in Color... TOMBOY AND THE CHAMP ... the real-life story come true of a pigtailed Texas lassie who won over heart break and tears to turn a championship dream into a reality ... TOMBOY AND THE CHAMP, starring delightful, captivating Candy Moore, a girl you'll never let out of your heart . . . and co-starring Ben Johnson, Jesse White, and Champy, the famous Black Angus ... TOMBOY AND THE CHAMP ... full of music from Mr. Cowboy himself, Rex Allen, and from the new young singing sensation, Jerry Naill, heading the list of guest stars along with the rough riding rodeo champ, Casey Tibbs . . . It's a champion of a motion picture for all, and a glowing tribute to the 4-H Club ideals, the Future Farmers of America and all the fine youth of the land . . . Truly a treat for your heart ... TOMBOY AND THE CHAMP. (30 SECONDS) ANNOUNCER: Straight from the heart of Texas comes a wonderful motion picture to warm the heart of all America ... TOMBOY AND THE CHAMP ... introducing captivating, delightful Candy Moore, one girl in millions, as its star .. . TOMBOY AND THE CHAMP, the glowing, heart-warming story of the making of two champions against overwhelming odds . . . co-starring Ben Johnson, Jesse White and the famous black Angus, Champy ... with guest stars Rex Allen, Casey Tibbs and Jerry Naill. TOMBOY AND THE CHAMP, in color, a story in the finest tradition of the 4-H Clubs and the Future Farmers of America, and a tribute to the courage of the youth of our land ... a champion of a picture for all the family ... TOMBOY AND THE CHAMP. (15 SECONDS) ANNOUNCER: Straight from the heart of Texas comes the true-to-life motion picture aimed at the heart of all America ... TOMBOY AND THE CHAMP, in color, filmed in Texas, and introducing a pigtailed new star, Candy Moore... co-starring Ben Johnson and Jesse White, with guest stars Rex Allen, Casey Tibbs and Jerry Naill ... A champ of a movie for all... TOMBOY AND THE CHAMP. Now available SPECIAL 30x40 COLORED DISPLAY POSTER Order from your local National Screen Service STREAMERS AND BANNERS Order direct from NATIONAL FLAG CO. 42 West 2|st Street, New York 10, N. Y. Canada: THEATRE POSTER SERVICE 250 Victoria St., Toronto, Ontario, Canada a a